This audit was generated on April 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| esrb | #1 | — |  |     | ||
| video game ratings | #1 | — |  |    | ||
| game ratings guide | #1 | — |  |    | ||
| esrb ratings | #1 | — |  |   | ||
| game content ratings | #1 | — |  |    | ||
| video game age ratings | #1 | — |  |   | ||
| game rating search | #1 | — |  |   | ||
| parental control | Not ranked | — | — |      | ||
| video game reviewsOpportunity | Not ranked | — | — |    | ||
| family gaming guideOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
eSRB
Finance
My Video Game Collection
Entertainment
UNO!™
Game Card
KNSB Rating Viewer
Entertainment
Township
Game Casual
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Entertainment chart position
FreeReels - Dramas & Reels
Loopit - Make Playables
Peacock TV: Stream TV & Movies
HBO Max: Stream TV & Movies
Game Cashouts
Tubi: Free Movies & Live TV
Prime Video
PineDrama - Short Dramas
Netflix
NetShort - Popular Dramas & TV
ReelShort - Stream Drama & TV
DramaBox - Stream Drama Shorts
The Roku App (Official)
Disney+
PlutoTV: Stream Free Movies/TV
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app dominates its core keywords with 7 out of 10 ranking #1, but suffers from low chart presence and a modest quality score, limiting overall visibility. Immediate focus should be on boosting installs and polishing the store listing to convert keyword strength into higher rankings.
7 of the 10 target keywords rank #1 (e.g., "esrb", "video game ratings", "esrb ratings") with traffic scores between 52‑74 and difficulty under 45, giving the app a perfect 100% keyword score.
Charts Score is 0% with no global or category rankings, indicating insufficient install volume and engagement to break into top charts, which heavily impacts discoverability on Google Play.
Quality Score sits at 50%, suggesting gaps in assets (screenshots, video), localization, and user feedback. Improving these factors can raise the score and positively influence the algorithm.
Keywords like "parental control" (traffic 73, difficulty 78), "video game reviews" (traffic 55) and "family gaming guide" (traffic 46) are not ranking despite high demand. Adding them to title, short description, or long description can capture additional search volume.
The first 500 characters lack keyword density and compelling calls‑to‑action. Optimizing the short and full description with the top‑ranking and unranked keywords can improve relevance and conversion rates.
All listed competitors are "behind" with only one shared keyword each, meaning there is ample room to capture market share by expanding keyword set and improving user acquisition.
- 1Integrate unranked high‑traffic keywords (e.g., "parental control", "video game reviews") into the app title and short description.
- 2Rewrite the long description to include all 10 target keywords, maintaining natural language and adding clear CTAs.
- 3Upgrade visual assets: add 8 high‑resolution screenshots, a 30‑second promo video, and ensure all images highlight rating lookup features.
- 4Localize the store listing into at least 5 additional languages (Spanish, French, German, Portuguese, Japanese) to boost global install volume.
- 5Launch a targeted user‑acquisition campaign (e.g., Google UAC) to increase install count and aim for a minimum of 5,000 new installs per month, helping the app enter the Top 200 charts.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): game ratings guide, esrb ratings, game content ratings.
Good visibility score
Score of 78/100 indicates solid app store presence.
Infrequent updates
Last updated 10 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Video Game Ratings by ESRB?
Video Game Ratings by ESRB has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 24, 2026.
On how many keywords does Video Game Ratings by ESRB rank?
Video Game Ratings by ESRB is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Video Game Ratings by ESRB?
Based on shared keyword rankings, the most frequent competitors of Video Game Ratings by ESRB are eSRB, My Video Game Collection, UNO!™. These apps appear next to Video Game Ratings by ESRB on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Video Game Ratings by ESRB in on the Google Play?
Video Game Ratings by ESRB is listed in the Entertainment category on the Google Play.
How can Video Game Ratings by ESRB improve its App Store Optimization?
Based on this audit, Video Game Ratings by ESRB should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Video Game Ratings by ESRB.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.