This audit was generated on April 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| cashwise | #3 |  |  |    | ||
| budgeting appsOpportunity | Not ranked | — | — |      | ||
| expense tracker | Not ranked | — | — |     | ||
| financial managementOpportunity | Not ranked | — | — |   | ||
| ai budgetingOpportunity | Not ranked | — | — |     | ||
| personal finance appsOpportunity | Not ranked | — | — |  | ||
| money management toolsOpportunity | Not ranked | — | — |  | ||
| budget plannerOpportunity | Not ranked | — | — |   | ||
| expense manager | Not ranked | — | — |    | ||
| financial assistantOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
CashWise: Track Money Wisely
Finance
Wise: International Transfers
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Venmo
Testerup: Test & Earn Rewards
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Google Wallet
Capital One Mobile
Intuit Credit Karma
Klarna: Smarter everyday money
Progressive
Kalshi: Trade News & Sports
Atlas - Rewards Credit Card
Chase Mobile
Grant Cash Advance
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
CashWise has a very low visibility score (14/100) primarily due to poor keyword coverage and lack of user reviews. Immediate focus should be on expanding keyword rankings and building credibility to improve store presence.
Only 1 out of 10 target keywords is ranked (cashwise at #3). High‑traffic terms like "expense tracker", "budget planner", and "personal finance apps" are not appearing, limiting discovery. Prioritize integrating these keywords into the title, short description, and long description.
The app currently has 0 reviews, which hurts credibility and conversion rates. Encourage genuine 5‑star feedback through in‑app prompts after key actions and consider a launch incentive to drive early installs.
CashWise is not ranked in the Finance category, preventing it from appearing in category charts. Optimize category‑specific keywords (e.g., "money management tools", "financial assistant") and ensure the app’s primary category is correctly set.
The brand keyword "cashwise" already ranks #3 with a traffic potential of 58, showing good brand awareness. Leverage this by keeping the brand at the front of the title and reinforcing it in the short description.
Competitor analysis shows only one shared keyword with the leading competitor. Highlight the built‑in AI assistant in the description and visual assets to capture users searching for "ai budgeting" and "smart budgeting".
- 1Add high‑traffic keywords (expense tracker, budget planner, personal finance apps, AI budgeting) to the app title and short description while keeping the brand prefix.
- 2Implement an in‑app review prompt after users complete a budgeting cycle and offer a small incentive to generate at least 50 5‑star reviews.
- 3Refresh visual assets: add 5 high‑resolution screenshots with captions for AI assistant, budget alerts, and a 15‑second promo video.
- 4Update the long description to naturally embed the top unranked keywords and include a clear call‑to‑action for users to try the AI budgeting feature.
- 5Verify the primary category is set to Finance and incorporate category‑specific keywords to gain a foothold in the category charts.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1934 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of CashWise?
CashWise has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
On how many keywords does CashWise rank?
CashWise is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of CashWise?
Based on shared keyword rankings, the most frequent competitors of CashWise are CashWise: Track Money Wisely, Wise: International Transfers. These apps appear next to CashWise on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is CashWise in on the Google Play?
CashWise is listed in the Finance category on the Google Play.
How can CashWise improve its App Store Optimization?
Based on this audit, CashWise should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to CashWise.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.