This audit was generated on April 21, 2026
The data may no longer be up to date.
This audit was generated on April 21, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| swapword | #1 | — |  |     | ||
| word puzzle game | Not ranked | — | — |      | ||
| sliding word puzzle | Not ranked | — | — |      | ||
| brain word games | Not ranked | — | — |    | ||
| word search puzzle | Not ranked | — | — |    | ||
| vocabulary builder | Not ranked | — | — |      | ||
| word connect game | Not ranked | — | — |      | ||
| logic puzzles | Not ranked | — | — |      | ||
| word hunt games | Not ranked | — | — |  | ||
| crossword puzzle alternative | Not ranked | — | — |      |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Game Puzzle
Occurrence count shows how many keywords each competitor appears on
Game Puzzle chart position
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Arrow Cube Escape
Pixel Flow!
Arrow Puzzle: Tap Puzzle Games
Yarn Loop
Arrow Maze - Escape Puzzle
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
SwapWord currently ranks #1 for its brand keyword but suffers from extremely low overall visibility (15/100) due to poor keyword coverage, no rankings for high‑traffic terms, and a lack of user signals. Immediate focus should be on expanding and optimizing metadata while driving early reviews to boost quality score.
The app ranks #1 for "swapword" with traffic 45 and low difficulty (26), securing a solid foothold for its own name. Leverage this by ensuring the brand appears in the title, short description, and URL.
A quality score of 50% indicates the app meets basic technical standards (e.g., crash‑free, load time). Maintaining and improving this foundation will support higher conversion once visibility improves.
Only 1 of the top 10 target keywords is ranked (swapword). High‑traffic terms like "word puzzle game" (traffic 65, difficulty 67) and "logic puzzles" (traffic 79, difficulty 54) are missing, dragging the keywords score to 17%. Expand the keyword list and embed them in title, short description, and long description.
The app has no reviews, rating is 0.0/5, and charts score is 0%, causing low trust and discoverability. Lack of reviews also prevents the algorithm from boosting rankings.
Keywords such as "word search puzzle" (traffic 59, difficulty 71) and "vocabulary builder" (traffic 46, difficulty 71) have sizable search volume. Adding these as secondary keywords can capture additional organic traffic despite moderate difficulty.
Current visibility score suggests missing or under‑optimized screenshots, video, and localized text. High‑quality visuals and translations for top markets can improve conversion rate and unlock chart rankings.
Actionable recommendations to improve your visibility
Your description is 1549 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
SwapWord: Brain Word Puzzle has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
SwapWord: Brain Word Puzzle is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of SwapWord: Brain Word Puzzle are Swap Word - Addictive Puzzle. These apps appear next to SwapWord: Brain Word Puzzle on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
SwapWord: Brain Word Puzzle is listed in the Game Puzzle category on the Google Play.
Based on this audit, SwapWord: Brain Word Puzzle should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SwapWord: Brain Word Puzzle.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US