This audit was generated on April 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| swapword | #1 | — |  |     | ||
| word puzzle game | Not ranked | — | — |      | ||
| sliding word puzzleOpportunity | Not ranked | — | — |      | ||
| brain word gamesOpportunity | Not ranked | — | — |    | ||
| word search puzzle | Not ranked | — | — |    | ||
| vocabulary builder | Not ranked | — | — |      | ||
| word connect game | Not ranked | — | — |      | ||
| logic puzzlesOpportunity | Not ranked | — | — |      | ||
| word hunt gamesOpportunity | Not ranked | — | — |  | ||
| crossword puzzle alternativeOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Swap Word - Addictive Puzzle
Game Puzzle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Puzzle chart position
Arrows – Puzzle Escape
Royal Kingdom
Block Blast!
Arrows GO!
Arrow Out
Marble Sort! - Color Puzzle
Pocket Sort: Coin Merge Puzzle
Magic Sort!
Tile Explorer - Triple Match
Gossip Harbor: Merge & Story
Arrow Cube Escape
Pixel Flow!
Arrow Puzzle: Tap Puzzle Games
Yarn Loop
Arrow Maze - Escape Puzzle
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SwapWord currently ranks #1 for its brand keyword but suffers from extremely low overall visibility (15/100) due to poor keyword coverage, no rankings for high‑traffic terms, and a lack of user signals. Immediate focus should be on expanding and optimizing metadata while driving early reviews to boost quality score.
The app ranks #1 for "swapword" with traffic 45 and low difficulty (26), securing a solid foothold for its own name. Leverage this by ensuring the brand appears in the title, short description, and URL.
A quality score of 50% indicates the app meets basic technical standards (e.g., crash‑free, load time). Maintaining and improving this foundation will support higher conversion once visibility improves.
Only 1 of the top 10 target keywords is ranked (swapword). High‑traffic terms like "word puzzle game" (traffic 65, difficulty 67) and "logic puzzles" (traffic 79, difficulty 54) are missing, dragging the keywords score to 17%. Expand the keyword list and embed them in title, short description, and long description.
The app has no reviews, rating is 0.0/5, and charts score is 0%, causing low trust and discoverability. Lack of reviews also prevents the algorithm from boosting rankings.
Keywords such as "word search puzzle" (traffic 59, difficulty 71) and "vocabulary builder" (traffic 46, difficulty 71) have sizable search volume. Adding these as secondary keywords can capture additional organic traffic despite moderate difficulty.
Current visibility score suggests missing or under‑optimized screenshots, video, and localized text. High‑quality visuals and translations for top markets can improve conversion rate and unlock chart rankings.
- 1Add 5–7 high‑traffic, medium‑difficulty keywords (e.g., "word puzzle game", "logic puzzles", "word search puzzle", "vocabulary builder", "word connect game") to title, short description, and long description.
- 2Rewrite the long description to include those keywords naturally, emphasize unique sliding mechanic, and add a clear call‑to‑action within the first 250 characters.
- 3Create and upload 3‑5 high‑resolution screenshots and a 15‑second gameplay video highlighting sliding word mechanics; localize them for English, Spanish, and Hindi markets.
- 4Implement an in‑app prompt after level 5 to request a 5‑star rating, and run a small incentive campaign (e.g., extra hints) to collect at least 30 genuine reviews within 30 days.
- 5Monitor competitor "Swap Word - Addictive Puzzle" for shared keywords and adjust bids/metadata weekly to capture spill‑over traffic.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1549 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SwapWord: Brain Word Puzzle?
SwapWord: Brain Word Puzzle has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
On how many keywords does SwapWord: Brain Word Puzzle rank?
SwapWord: Brain Word Puzzle is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SwapWord: Brain Word Puzzle?
Based on shared keyword rankings, the most frequent competitors of SwapWord: Brain Word Puzzle are Swap Word - Addictive Puzzle. These apps appear next to SwapWord: Brain Word Puzzle on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SwapWord: Brain Word Puzzle in on the Google Play?
SwapWord: Brain Word Puzzle is listed in the Game Puzzle category on the Google Play.
How can SwapWord: Brain Word Puzzle improve its App Store Optimization?
Based on this audit, SwapWord: Brain Word Puzzle should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SwapWord: Brain Word Puzzle.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.