IRIS · Eye Rest Timer

The app successfully ranks #4 for 'eye rest timer' (difficulty 25, traffic 36) in an underserved niche with lower competition compared to saturated productivity keywords. This validates product-market fit and provides a beachhead to expand from, particularly since competitors like Eye Rest Reminder represent weak incumbents with minimal shared keyword overlap.

The title 'IRIS · Eye Rest Timer' prioritizes an unknown brand over high-traffic keywords. The bullet separator (·) consumes 3 characters with zero ASO value. With 'iris' showing 74 difficulty and no ranking, the title should leverage this space for 'pomodoro' (66 traffic) or 'screen time' (44 traffic) combinations instead of brand-building at this stage.

The description reveals strong feature differentiation (5 timer modes including 20-20 rule, Golden Ratio) that isn't captured in any keyword metadata. The subtitle (30 characters) and keyword fields appear empty or unoptimized, missing critical opportunities for '20 20 rule', 'break reminder', or 'eye strain' terms that match actual user search behavior.

Despite offering Pomodoro mode, the app ranks nowhere for 'pomodoro timer' (traffic 66, difficulty 61). The Health & Fitness category placement may cannibalize discoverability—productivity users search 'pomodoro' in Productivity/Business categories. Either expand metadata to capture cross-category searches or evaluate category repositioning, as 'focus timer' (44 traffic, 72 difficulty) faces similar category mismatch issues.

'Screen time tracker' (traffic 44, difficulty 45) represents the highest traffic-to-difficulty ratio in the audit with zero competition from current eye care apps. The app's technical capability (background operation, interval tracking) directly supports this positioning. Adding native screen time integration via iOS ScreenTime API would create feature differentiation and justify keyword targeting.

Five related eye health keywords—'eye strain prevention' (40 traffic, 31 difficulty), 'eye fatigue prevention' (42 traffic, 33 difficulty), 'eye care app' (34 traffic, 25 difficulty)—all show low difficulty but zero rankings. These cluster around a clear user intent (physical health concern) distinct from productivity. Creating a dedicated keywords group in the 100-character field with variations like 'eyecare', 'eyestrain', 'eyefatigue' could capture cumulative 116 traffic at minimal competition.