This audit was generated on April 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| eye rest timer | #4 |  |  |    | ||
| iris | Not ranked | — | — |      | ||
| eye strain preventionOpportunity | Not ranked | — | — |     | ||
| screen time trackerOpportunity | Not ranked | — | — |      | ||
| break reminderOpportunity | Not ranked | — | — |      | ||
| eye care appOpportunity | Not ranked | — | — |    | ||
| focus timer | Not ranked | — | — |      | ||
| pomodoro timer | Not ranked | — | — |    | ||
| eye fatigue preventionOpportunity | Not ranked | — | — |    | ||
| minimal timerOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Eye Rest Reminder
Productivity
Eye Workout: Recovery Exercise
Medical
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Strava: Run, Bike, Walk
Yuka - Food & Cosmetic Scanner
Planet Fitness
Cal AI - Calorie Tracker
Flo Cycle & Period Tracker
MyFitnessPal: Calorie Counter
AllTrails: Hike, Bike & Run
MenuFit - Healthy Eating Out
Tolan: Alien Best Friend
Cronometer: Calorie Counter
BitePal: Food Calorie Tracker
Finch: Self-Care Pet
LADDER Strength Training Plans
BetterMe: Health Coaching
Runna: Running Plans & Coach
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
IRIS is a newly launched eye rest timer with minimal visibility (51/100) and zero organic traction. Only 1 of 10 target keywords ranks (#4 for 'eye rest timer'), while high-value terms like 'pomodoro timer' (traffic 66) and 'screen time tracker' (traffic 44) are unranked. Immediate keyword optimization and metadata fixes are critical before investing in other growth channels.
The app successfully ranks #4 for 'eye rest timer' (difficulty 25, traffic 36) in an underserved niche with lower competition compared to saturated productivity keywords. This validates product-market fit and provides a beachhead to expand from, particularly since competitors like Eye Rest Reminder represent weak incumbents with minimal shared keyword overlap.
The title 'IRIS · Eye Rest Timer' prioritizes an unknown brand over high-traffic keywords. The bullet separator (·) consumes 3 characters with zero ASO value. With 'iris' showing 74 difficulty and no ranking, the title should leverage this space for 'pomodoro' (66 traffic) or 'screen time' (44 traffic) combinations instead of brand-building at this stage.
The description reveals strong feature differentiation (5 timer modes including 20-20 rule, Golden Ratio) that isn't captured in any keyword metadata. The subtitle (30 characters) and keyword fields appear empty or unoptimized, missing critical opportunities for '20 20 rule', 'break reminder', or 'eye strain' terms that match actual user search behavior.
Despite offering Pomodoro mode, the app ranks nowhere for 'pomodoro timer' (traffic 66, difficulty 61). The Health & Fitness category placement may cannibalize discoverability—productivity users search 'pomodoro' in Productivity/Business categories. Either expand metadata to capture cross-category searches or evaluate category repositioning, as 'focus timer' (44 traffic, 72 difficulty) faces similar category mismatch issues.
'Screen time tracker' (traffic 44, difficulty 45) represents the highest traffic-to-difficulty ratio in the audit with zero competition from current eye care apps. The app's technical capability (background operation, interval tracking) directly supports this positioning. Adding native screen time integration via iOS ScreenTime API would create feature differentiation and justify keyword targeting.
Five related eye health keywords—'eye strain prevention' (40 traffic, 31 difficulty), 'eye fatigue prevention' (42 traffic, 33 difficulty), 'eye care app' (34 traffic, 25 difficulty)—all show low difficulty but zero rankings. These cluster around a clear user intent (physical health concern) distinct from productivity. Creating a dedicated keywords group in the 100-character field with variations like 'eyecare', 'eyestrain', 'eyefatigue' could capture cumulative 116 traffic at minimal competition.
- 1Rewrite title to 'Eye Rest Timer: Pomodoro & Screen Break' (30 chars, replaces brand with dual high-value keywords)
- 2Add subtitle '20-20 Rule Eye Care & Focus' (23 chars) capturing proprietary methodology and health positioning
- 3Populate keyword field with: eyecare,eyestrain,eyefatigue,pomodoro,screenbreak,breakreminder,focus,timer,2020rule,eyeworkout
- 4Replace description opening with keyword-optimized first line: 'IRIS is the minimalist eye rest timer and screen break reminder using the 20-20 rule...'
- 5Implement iOS ScreenTime API integration within 30 days to enable 'screen time tracker' feature marketing and keyword defensibility
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of IRIS · Eye Rest Timer?
IRIS · Eye Rest Timer has a visibility score of 51 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
On how many keywords does IRIS · Eye Rest Timer rank?
IRIS · Eye Rest Timer is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of IRIS · Eye Rest Timer?
Based on shared keyword rankings, the most frequent competitors of IRIS · Eye Rest Timer are Eye Rest Reminder, Eye Workout: Recovery Exercise. These apps appear next to IRIS · Eye Rest Timer on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is IRIS · Eye Rest Timer in on the Apple App Store?
IRIS · Eye Rest Timer is listed in the Health & Fitness category on the Apple App Store.
How can IRIS · Eye Rest Timer improve its App Store Optimization?
Based on this audit, IRIS · Eye Rest Timer should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to IRIS · Eye Rest Timer.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.