How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| eye rest timer | #4 | |||||
| iris | Not ranked | — | — | |||
| eye strain prevention | Not ranked | — | — | |||
| screen time tracker | Not ranked | — | — | |||
| break reminder | Not ranked | — | — | |||
| eye care app | Not ranked | — | — | |||
| focus timer | Not ranked | — | — | |||
| pomodoro timer | Not ranked | — | — | |||
| eye fatigue prevention | Not ranked | — | — | |||
| minimal timer | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Productivity
Medical
Occurrence count shows how many keywords each competitor appears on
Health & Fitness chart position
Strava: Run, Bike, Walk
Yuka - Food & Cosmetic Scanner
Planet Fitness
Cal AI - Calorie Tracker
Flo Cycle & Period Tracker
MyFitnessPal: Calorie Counter
AllTrails: Hike, Bike & Run
MenuFit - Healthy Eating Out
Tolan: Alien Best Friend
Cronometer: Calorie Counter
BitePal: Food Calorie Tracker
Finch: Self-Care Pet
LADDER Strength Training Plans
BetterMe: Health Coaching
Runna: Running Plans & Coach
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
IRIS is a newly launched eye rest timer with minimal visibility (51/100) and zero organic traction. Only 1 of 10 target keywords ranks (#4 for 'eye rest timer'), while high-value terms like 'pomodoro timer' (traffic 66) and 'screen time tracker' (traffic 44) are unranked. Immediate keyword optimization and metadata fixes are critical before investing in other growth channels.
The app successfully ranks #4 for 'eye rest timer' (difficulty 25, traffic 36) in an underserved niche with lower competition compared to saturated productivity keywords. This validates product-market fit and provides a beachhead to expand from, particularly since competitors like Eye Rest Reminder represent weak incumbents with minimal shared keyword overlap.
The title 'IRIS · Eye Rest Timer' prioritizes an unknown brand over high-traffic keywords. The bullet separator (·) consumes 3 characters with zero ASO value. With 'iris' showing 74 difficulty and no ranking, the title should leverage this space for 'pomodoro' (66 traffic) or 'screen time' (44 traffic) combinations instead of brand-building at this stage.
The description reveals strong feature differentiation (5 timer modes including 20-20 rule, Golden Ratio) that isn't captured in any keyword metadata. The subtitle (30 characters) and keyword fields appear empty or unoptimized, missing critical opportunities for '20 20 rule', 'break reminder', or 'eye strain' terms that match actual user search behavior.
Despite offering Pomodoro mode, the app ranks nowhere for 'pomodoro timer' (traffic 66, difficulty 61). The Health & Fitness category placement may cannibalize discoverability—productivity users search 'pomodoro' in Productivity/Business categories. Either expand metadata to capture cross-category searches or evaluate category repositioning, as 'focus timer' (44 traffic, 72 difficulty) faces similar category mismatch issues.
'Screen time tracker' (traffic 44, difficulty 45) represents the highest traffic-to-difficulty ratio in the audit with zero competition from current eye care apps. The app's technical capability (background operation, interval tracking) directly supports this positioning. Adding native screen time integration via iOS ScreenTime API would create feature differentiation and justify keyword targeting.
Five related eye health keywords—'eye strain prevention' (40 traffic, 31 difficulty), 'eye fatigue prevention' (42 traffic, 33 difficulty), 'eye care app' (34 traffic, 25 difficulty)—all show low difficulty but zero rankings. These cluster around a clear user intent (physical health concern) distinct from productivity. Creating a dedicated keywords group in the 100-character field with variations like 'eyecare', 'eyestrain', 'eyefatigue' could capture cumulative 116 traffic at minimal competition.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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