Google PlayUSUnited Statesen-US

horror games keywords

2 related search terms around horror games on Google Play in United States, the apps that already rank for it, and how hard each one is to win.

Search traffic

High
85/ 100

Excellent traffic potential: this keyword is popular and could drive significant installs.

Difficulty

Medium
37/ 100

Moderate competition. With quality content and targeted optimization, ranking is achievable.

Efficiency (KEI)

Excellent

High demand with manageable competition.

KEI 2.30 · traffic vs difficulty

Competitor strength

Moderate

Competitors have moderate strength, so a well-optimized app can climb.

62/100 across the top apps

Should you target it?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

  • Top apps for it see an estimated 6k installs on average.
  • Top-3 app strength: 95/100 (higher means tougher incumbents).
  • Top apps updated their listing about 56 days ago on average.

Top apps ranking for “horror games

The listings you would compete with. These hold the top spots on Google Play in United States right now.

  1. 1
    Little Nightmares

    Little Nightmares

    game adventure

    4.5
  2. 2
    The Baby In Yellow

    The Baby In Yellow

    game simulation

    4.3
  3. 3
    Alien: Isolation

    Alien: Isolation

    game adventure

    4.0
  4. 4
    Hello Neighbor

    Hello Neighbor

    game adventure

    3.9
  5. 5
    Into the Dead 2: Zombie Killer

    Into the Dead 2: Zombie Killer

    game action

    4.5
  6. 6
    Last Asylum: Plague

    Last Asylum: Plague

    game strategy

    4.7
  7. 7
    Adventure Escape Mysteries

    Adventure Escape Mysteries

    game adventure

    4.6
  8. 8
    Reporter - Scary Horror Game

    Reporter - Scary Horror Game

    game action

    3.6
  9. 9
    Eyes: The Horror Game

    Eyes: The Horror Game

    game adventure

    4.5
  10. 10
    Five Nights at Freddy's

    Five Nights at Freddy's

    game action

    4.7
  11. 11
    Dead Trigger 2 FPS Zombie Game

    Dead Trigger 2 FPS Zombie Game

    game action

    4.5
  12. 12
    Carrion

    Carrion

    game action

    4.3

What the top apps have in common

The words that recur most across the apps ranking for “horror games”. Weave the relevant ones into your title, subtitle, and description.

horror×25game×10scary×8dead×6zombie×6survival×6scream×5adventure×4

Related keywords

A basket of related long-tail terms usually beats chasing one hard head keyword.

Frequently asked questions

How hard is it to rank for "horror games" on Google Play?

"horror games" scores 37 out of 100 for difficulty on Google Play in United States, which is medium. The apps in the top 3 are very strong (app power 95/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

How much search traffic does "horror games" get?

It scores 85 out of 100 for search traffic (high), with the top apps for it seeing an estimated 6k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.

Which apps rank for "horror games"?

Right now the top apps for "horror games" on Google Play include Little Nightmares, The Baby In Yellow, Alien: Isolation, Hello Neighbor, Into the Dead 2: Zombie Killer. Those are the listings you would need to outrank.

Is "horror games" worth targeting for an indie app?

High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.

What keywords are related to "horror games"?

Related search terms include games, scary games. Building a basket of related long-tail keywords usually beats chasing one hard head term.

Check “horror games” in your market, free

This page covers horror games on Google Play in United States. A free Applyra account unlocks its difficulty, traffic and ranking apps on the App Store too, in any country and language, and tracks your own app’s live rank for it, updated daily.

New to keyword research? Read the complete ASO guide, or browse more in keyword insights.