United Statesen-US“joy” keyword difficulty & traffic
How hard it is to rank for joy on Google Play in United States, how much it is searched, and the apps you would compete with.
Search traffic
HighExcellent traffic potential: this keyword is popular and could drive significant installs.
Difficulty
HardHigh competition. Established apps hold the top spots, so expect a sustained effort or target long-tail variations.
Efficiency (KEI)
ExcellentHigh demand with manageable competition.
KEI 1.33 · traffic vs difficulty
Competitor strength
ModerateCompetitors have moderate strength, so a well-optimized app can climb.
53/100 across the top apps
Should you target it?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
- Top apps for it see an estimated 2k installs on average.
- Top-3 app strength: 85/100 (higher means tougher incumbents).
- Top apps updated their listing about 155 days ago on average.
Top apps ranking for “joy”
The listings you would compete with. These hold the top spots on Google Play in United States right now.
- 1
4.4Joy Wedding Planner & Website
lifestyle
- 2
4.7Couple Joy - Relationship App
lifestyle
- 3
Joy
health and fitness
- 4
4.4Joy: Baby & Parenting Experts
parenting
- 5
4.3Joyhub
tools
- 6
Joy+
lifestyle
- 7
Joy
health and fitness
- 8
JOY-O
travel and local
- 9
3.8Block Joy
game puzzle
- 10
Joy: Senior Care Tablet
lifestyle
- 11
Joy Love: Couples Growth App
lifestyle
- 12
JOY
entertainment
What the top apps have in common
The words that recur most across the apps ranking for “joy”. Weave the relevant ones into your title, subtitle, and description.
Related keywords
A basket of related long-tail terms usually beats chasing one hard head keyword.
Frequently asked questions
How hard is it to rank for "joy" on Google Play?
"joy" scores 72 out of 100 for difficulty on Google Play in United States, which is hard. The apps in the top 3 are very strong (app power 85/100). High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
How much search traffic does "joy" get?
It scores 96 out of 100 for search traffic (high), with the top apps for it seeing an estimated 2k installs on average. Traffic scores are relative to the whole store, so a moderate score still means real, steady searches.
Which apps rank for "joy"?
Right now the top apps for "joy" on Google Play include Joy Wedding Planner & Website, Couple Joy - Relationship App, Joy, Joy: Baby & Parenting Experts, Joyhub. Those are the listings you would need to outrank.
Is "joy" worth targeting for an indie app?
High traffic but hard. Established apps hold the top spots, so target long-tail variations of it instead.
What keywords are related to "joy"?
Related search terms include video downloader. Building a basket of related long-tail keywords usually beats chasing one hard head term.
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