Freeway Insurance

The app dominates its exact‑match brand term "freeway insurance" (rank 1, traffic 55). Leverage this by keeping the brand name front‑and‑center in the title and short description.

Visibility score is only 24/100 with a 0% charts score and no category ranking. This limits discoverability despite the brand rank, indicating that the current ASO signals (keywords, description, assets) are insufficient.

Important high‑traffic terms such as "insurance policy manager" (traffic 40), "health insurance quote" (traffic 38) and "life insurance quotes" (traffic 37) are not ranked at all. Even ranked terms like "auto insurance" (rank 65) and "car insurance quote" (rank 78) sit far beyond the first page.

Add high‑traffic, moderate‑difficulty keywords (e.g., auto insurance, car insurance quote, insurance ID card) to the 100‑character keyword field and weave them naturally into the long description. Target keywords with difficulty scores in the 30‑45 range to improve ranking potential.

Current rating is 3.7 from only 44 reviews. Implement in‑app prompts after key actions (e.g., after downloading an ID card) to encourage 5‑star reviews and aim for a rating >4.0, which will positively affect the quality score.

The app is not ranked in the Finance category. Refine the app’s primary category/sub‑category selection and include category‑specific keywords (e.g., "insurance", "policy manager") to gain placement in category charts.