This audit was generated on June 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| freeway insurance | #1 | Live trend | — |  | |||
| home insurance quotes | #34 | Live trend |  |  | |||
| auto insuranceOpportunity | #65 | Live trend |  |  | |||
| insurance id cardOpportunity | #67 | Live trend |  |  | |||
| car insurance quoteOpportunity | #78 | Live trend |  |  | |||
| insurance policy detailsOpportunity | #79 | Live trend |  |  | |||
| insurance store locatorOpportunity | #99 | Live trend |  |  | |||
| insurance policy managerOpportunity | Not ranked | Live trend | — | — | |||
| health insurance quoteOpportunity | Not ranked | Live trend | — | — | |||
| life insurance quotesOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Freeway Insurance has a strong anchor keyword (rank 1 for its brand) but overall visibility is low (24/100) due to poor keyword coverage, low category ranking, and modest ratings. Immediate focus should be on expanding and optimizing keyword usage and improving user perception.
The app dominates its exact‑match brand term "freeway insurance" (rank 1, traffic 55). Leverage this by keeping the brand name front‑and‑center in the title and short description.
Visibility score is only 24/100 with a 0% charts score and no category ranking. This limits discoverability despite the brand rank, indicating that the current ASO signals (keywords, description, assets) are insufficient.
Important high‑traffic terms such as "insurance policy manager" (traffic 40), "health insurance quote" (traffic 38) and "life insurance quotes" (traffic 37) are not ranked at all. Even ranked terms like "auto insurance" (rank 65) and "car insurance quote" (rank 78) sit far beyond the first page.
Add high‑traffic, moderate‑difficulty keywords (e.g., auto insurance, car insurance quote, insurance ID card) to the 100‑character keyword field and weave them naturally into the long description. Target keywords with difficulty scores in the 30‑45 range to improve ranking potential.
Current rating is 3.7 from only 44 reviews. Implement in‑app prompts after key actions (e.g., after downloading an ID card) to encourage 5‑star reviews and aim for a rating >4.0, which will positively affect the quality score.
The app is not ranked in the Finance category. Refine the app’s primary category/sub‑category selection and include category‑specific keywords (e.g., "insurance", "policy manager") to gain placement in category charts.
- 1Update title to "Freeway Insurance – Auto, Car & Policy Manager" and short description to include top traffic keywords (auto insurance, car insurance quote).
- 2Revise long description (~4000 chars) to naturally embed missing high‑traffic keywords and LSI terms while highlighting ID card download, policy manager, and store locator features.
- 3Populate the keyword field with a mix of brand and high‑traffic keywords: "auto insurance, car insurance quote, insurance ID card, policy manager, insurance store locator".
- 4Launch an in‑app review flow after ID card download and policy view to increase review count and lift rating above 4.0.
- 5Refresh screenshots and feature graphic with text overlays that showcase "Download ID Card", "Manage Policies", and "Find Nearest Office" to improve conversion.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Freeway Insurance?
Freeway Insurance has a visibility score of 24 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 8, 2026.
On how many keywords does Freeway Insurance rank?
Freeway Insurance is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Freeway Insurance?
Based on shared keyword rankings, the most frequent competitors of Freeway Insurance are Progressive, IDFC FIRST Bank: MobileBanking, MySafeway. These apps appear next to Freeway Insurance on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Freeway Insurance in on the Google Play?
Freeway Insurance is listed in the Finance category on the Google Play.
How can Freeway Insurance improve its App Store Optimization?
Based on this audit, Freeway Insurance should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Freeway Insurance.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.