This audit was generated on June 8, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| smartbunny insurance | #1 | — |  |     | ||
| life insurance no medical exam | #3 |  |  |   | ||
| visitors to canada insurance | #8 |  |  |      | ||
| cheap life insurance | #32 |  |  |      | ||
| life insurance | #34 |  | |   | ||
| travel insurance | #41 | |  |      | ||
| phone insuranceOpportunity | #53 |  |  |      | ||
| travel insurance quotesOpportunity | #60 | |  |  | ||
| final expense insuranceOpportunity | #80 |  |  |      | ||
| travel medical insuranceOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Life Insurance Pioneers
Education
The General Insurance® App
Business
Freeway Insurance
Finance
Expense Easy: AI Money Tracker
Finance
NYCM Insurance
Finance
Farmers Insurance Inc.
Finance
Jesr Insurance|تأمين الجسر
Travel & Local
Acuity Insurance
Finance
ICICI Prudential Life App
Finance
ImmiTrack - Canada Immigration
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
Kalshi: Trade News & Sports
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Progressive
Klarna: Smarter everyday money
Trump Accounts: Official App
Chase Mobile
Bank of America Mobile Banking
Propel EBT & SNAP Benefits
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SmartBunny Insurance has strong brand visibility and high-quality assets but suffers from low chart rankings and weak performance on high‑traffic keywords. Immediate focus should be on keyword optimization and boosting install volume to gain chart placement.
The exact‑match keyword "smartbunny insurance" ranks #1 with a traffic score of 39, indicating excellent brand recognition. Maintain this position by preserving the brand name in the title and subtitle.
Quality Score is 90% and the app holds a 4.6‑star rating from 136 reviews, which supports conversion and can be leveraged in screenshots and promo video to improve install rate.
Charts Score is 0% and the app is not ranked in the Finance category, limiting organic discoverability. Chart placement requires a surge in install volume and strong conversion metrics.
Key terms like "life insurance" (rank 34, traffic 41), "travel insurance" (rank 41, traffic 44) and "phone insurance" (rank 53, traffic 41) are far from the top 10, costing potential traffic. These keywords have moderate difficulty (30‑72) and are worth targeting.
Competitors such as Farmers Insurance and The General Insurance rank ahead on several shared keywords. Adding those missing high‑volume terms to the keyword field and reinforcing them in the title/subtitle can close the gap.
"travel medical insurance" is not ranked despite a traffic score of 39. Incorporate this and other long‑tail phrases (e.g., "cheap life insurance", "final expense insurance") into the short description and keyword list to capture niche traffic.
- 1Revise app title to include high‑traffic terms (e.g., "Life & Travel Insurance"), keeping the brand prefix for retention.
- 2Add 5–7 new high‑volume keywords (life insurance, travel insurance, phone insurance, travel medical insurance, cheap life insurance) to the keyword field and repeat them in the short description.
- 3Launch an ASO A/B test on screenshots and promo video highlighting the 4.6‑star rating and $15/month life coverage to improve conversion rate.
- 4Run a limited‑time user‑acquisition campaign to boost install volume, aiming for the threshold needed to enter the Finance Top Charts.
- 5Localize the store listing for Canada and the U.S. (primary markets) and include region‑specific terms like "visitors to Canada insurance" to capture localized traffic.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2699 characters, providing good keyword density and information for users.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): visitors to canada insurance, life insurance no medical exam.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track SmartBunny Insurance in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SmartBunny Insurance?
SmartBunny Insurance has a visibility score of 54 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 8, 2026.
On how many keywords does SmartBunny Insurance rank?
SmartBunny Insurance is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SmartBunny Insurance?
Based on shared keyword rankings, the most frequent competitors of SmartBunny Insurance are Farmers Insurance Inc., Life Insurance Pioneers, The General Insurance® App. These apps appear next to SmartBunny Insurance on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SmartBunny Insurance in on the Google Play?
SmartBunny Insurance is listed in the Finance category on the Google Play.
How can SmartBunny Insurance improve its App Store Optimization?
Based on this audit, SmartBunny Insurance should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SmartBunny Insurance.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.