This audit was generated on June 12, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nycm | #1 | — |  |     | ||
| insurance claims | #2 |  |  |   | ||
| insurance mobile | #8 |  |  |      | ||
| home insurance | #19 |  |  |      | ||
| vehicle insuranceOpportunity | #55 | |  |    | ||
| auto insuranceOpportunity | #68 |  |  |  | ||
| claim tracker | Not ranked | — | — |      | ||
| digital id cards | Not ranked | — | — | No data | ||
| payment manager | Not ranked | — | — |      | ||
| policy manager | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Jerry: Insurance & Car Care
Finance
Compare Auto Insurance Quotes
Finance
SmartBunny Insurance
Finance
Claim Easy
Business
Goosehead Insurance
Finance
NYC311
Tools
Integrity Insurance Mobile
Business
IAA Buyer Salvage Auctions
Business
Stillwater Insurance
Finance
United Automobile Insurance Co
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
Chime® – Fee-Free Banking
PayPal - Pay, Send, Save
Kalshi: Trade the Cup
Venmo
Trump Accounts: Official App
OnePay – Mobile Banking
Capital One Mobile
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Progressive
Intuit Credit Karma
Robinhood: Trading & Investing
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
NYCM Insurance has solid core keyword rankings (nycm #1, insurance claims #2) but suffers from zero chart presence and mid‑range positions for key high‑KEI terms like auto and vehicle insurance. Priority should be moving those high‑value keywords into top positions and boosting install velocity to enter charts.
The brand term "nycm" ranks #1 with traffic 63 and low difficulty (37), yielding an excellent KEI of 1.7. Maintain this position by keeping the brand name prominent in the title and ensuring the app icon and visuals stay consistent.
Keyword "insurance claims" is #2 with traffic 9 and difficulty 33, giving a solid foothold in the claims niche. Highlight this advantage in the short description and screenshot call‑outs to convert search traffic into installs.
Charts Score is 0%, meaning the app is not appearing in top‑charts globally or in the Finance category. This limits organic visibility and reduces click‑through rates from browse sections.
High‑KEI keywords "auto insurance" (rank 68) and "vehicle insurance" (rank 55) sit far outside the top‑10, limiting potential traffic despite excellent KEI (1.07 and 1.15). Their current positions dilute the app's relevance for primary user intents.
"Vehicle insurance" is a top opportunity with traffic 47, difficulty 41 and KEI 1.15. Add this phrase to the title or subtitle, reinforce it in the first 150 characters of the long description, and create a dedicated screenshot with overlay text.
The keyword "auto insurance" (traffic 46, difficulty 43, KEI 1.07) is also winnable. Incorporate the term in the short description, feature list, and use it as a headline in at least one video or animated graphic.
- 1Insert "Vehicle Insurance" and "Auto Insurance" into the app title (≤30 chars) or subtitle while preserving the brand name.
- 2Refresh the short and long descriptions to feature these high‑KEI terms within the first two sentences and add bullet points for "Claim Tracker" and "Digital ID Cards".
- 3Create new screenshots and a short video that overlay "Vehicle Insurance" / "Auto Insurance" and "Claim Tracker" to reinforce keyword relevance.
- 4Launch an incentivized review campaign to push the rating above 4.5 and generate a surge of installs for chart eligibility.
- 5Run a targeted install‑boost campaign (e.g., Facebook/Google UAC) focusing on New York users searching for auto and vehicle insurance.
ASO Insights
Actionable recommendations to improve your visibility
Strong keyword positions
Ranking in top 10 for 2 keyword(s): insurance mobile, insurance claims.
Rating needs improvement
A 4.0 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of NYCM Insurance?
NYCM Insurance has a visibility score of 56 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 12, 2026.
On how many keywords does NYCM Insurance rank?
NYCM Insurance is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of NYCM Insurance?
Based on shared keyword rankings, the most frequent competitors of NYCM Insurance are NYC311, Jerry: Insurance & Car Care, Integrity Insurance Mobile. These apps appear next to NYCM Insurance on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is NYCM Insurance in on the Google Play?
NYCM Insurance is listed in the Finance category on the Google Play.
How can NYCM Insurance improve its App Store Optimization?
Based on this audit, NYCM Insurance should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to NYCM Insurance.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.