This audit was generated on June 11, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| united automobile insurance | #1 | — |  |     | ||
| united auto insurance | #1 | — | |  | ||
| auto insurance company | #3 |  |  |  | ||
| auto insurance policy | #5 | |  | | ||
| insurance company portal | #7 |  |  |      | ||
| insurance portal | #9 |  |  |    | ||
| automobile insurance quotes | #29 |  |  |  | ||
| car insurance quotesOpportunity | #61 |  |  |  | ||
| car insurance | #88 |  |  |   | ||
| vehicle insuranceOpportunity | #96 |  |  |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Mexican Auto Insurance
Finance
Direct Auto Insurance
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Insurance Navy - Car Insurance
Business
Allstate Mobile
Finance
SmartBunny Insurance
Finance
UnitedHealthcare
Medical
Libano-Suisse Insurance
Finance
Cheap Auto Insurance Quotes
Finance
Erie Insurance Mobile
Finance
United Auto Credit
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
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Trump Accounts: Official App
PayPal - Pay, Send, Save
Kalshi: Trade News & Sports
Venmo
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Capital One Mobile
Chase Mobile
Klarna: Smarter everyday money
Google Wallet
Progressive
Busey Mobile
Propel EBT & SNAP Benefits
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
United Automobile Insurance Co has strong brand‑keyword rankings but suffers from low overall quality and visibility in charts. Immediate focus should be on boosting the app’s quality signals and capturing high‑KEI generic keywords like “vehicle insurance”.
The app ranks #1 for its exact brand terms (“united automobile insurance” and “united auto insurance”) with traffic scores of 31 and 17 respectively, giving a solid foundation for organic discovery. Leverage this by keeping the brand at the front of the title and short description.
The quality score is only 38%, driven by a minimal description (only 500 chars), likely insufficient screenshots/video, and a 3.4‑star rating from 236 reviews. Refresh the listing assets and launch a review‑generation campaign to raise the rating above 4.0.
Charts score is 0% and the app is unranked in the Finance category, limiting exposure in top‑list charts. Improving install velocity and localized ASO will help the app appear in global and category charts.
“Vehicle insurance” has an excellent KEI of 1.15 with 47 monthly searches but the app sits at rank 96. By adding the phrase to the title/short description and reinforcing it in the full description, the app can target the top‑20 and capture high‑value traffic.
The keyword “car insurance quotes” (KEI 0.64, 25 searches) is a winnable term where the app is currently #61. Optimizing copy, adding a dedicated FAQ section, and acquiring a few high‑quality backlinks can push it into the top‑30 range.
- 1Update the app title to include high‑KEI terms (e.g., “Vehicle Insurance – United Auto”) while preserving the brand.
- 2Expand the full description to >2000 characters, naturally integrating “vehicle insurance”, “car insurance quotes”, and related long‑tail keywords.
- 3Add 5+ high‑resolution screenshots and a 30‑second demo video that showcase quoting, claim filing, and policy management.
- 4Implement an in‑app review prompt and incentive program to raise the average rating to ≥4.0 and increase total reviews.
- 5Run a localized CPI/installs campaign in key finance‑app markets to boost install velocity and achieve chart rankings in the Finance category.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
10 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): auto insurance company, insurance portal, united auto insurance.
Good visibility score
Score of 60/100 indicates solid app store presence.
Short description
Your app description is only 59 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Rating needs improvement
A 3.4 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of United Automobile Insurance Co?
United Automobile Insurance Co has a visibility score of 60 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 11, 2026.
On how many keywords does United Automobile Insurance Co rank?
United Automobile Insurance Co is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of United Automobile Insurance Co?
Based on shared keyword rankings, the most frequent competitors of United Automobile Insurance Co are UnitedHealthcare, Mexican Auto Insurance, Libano-Suisse Insurance. These apps appear next to United Automobile Insurance Co on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is United Automobile Insurance Co in on the Google Play?
United Automobile Insurance Co is listed in the Finance category on the Google Play.
How can United Automobile Insurance Co improve its App Store Optimization?
Based on this audit, United Automobile Insurance Co should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to United Automobile Insurance Co.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.