United Automobile Insurance Co

The app ranks #1 for its exact brand terms (“united automobile insurance” and “united auto insurance”) with traffic scores of 31 and 17 respectively, giving a solid foundation for organic discovery. Leverage this by keeping the brand at the front of the title and short description.

The quality score is only 38%, driven by a minimal description (only 500 chars), likely insufficient screenshots/video, and a 3.4‑star rating from 236 reviews. Refresh the listing assets and launch a review‑generation campaign to raise the rating above 4.0.

Charts score is 0% and the app is unranked in the Finance category, limiting exposure in top‑list charts. Improving install velocity and localized ASO will help the app appear in global and category charts.

“Vehicle insurance” has an excellent KEI of 1.15 with 47 monthly searches but the app sits at rank 96. By adding the phrase to the title/short description and reinforcing it in the full description, the app can target the top‑20 and capture high‑value traffic.

The keyword “car insurance quotes” (KEI 0.64, 25 searches) is a winnable term where the app is currently #61. Optimizing copy, adding a dedicated FAQ section, and acquiring a few high‑quality backlinks can push it into the top‑30 range.