This audit was generated on June 11, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| united automobile insurance | #1 | Live trend | — |  | |||
| united auto insurance | #1 | Live trend | — |  | |||
| auto insurance company | #3 | Live trend |  |  | |||
| auto insurance policy | #5 | Live trend |  |  | |||
| insurance company portal | #7 | Live trend |  |  | |||
| insurance portal | #9 | Live trend |  |  | |||
| automobile insurance quotes | #29 | Live trend |  |  | |||
| car insurance quotesOpportunity | #61 | Live trend |  |  | |||
| car insurance | #88 | Live trend |  |  | |||
| vehicle insuranceOpportunity | #96 | Live trend |  |  |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
United Automobile Insurance Co has strong brand‑keyword rankings but suffers from low overall quality and visibility in charts. Immediate focus should be on boosting the app’s quality signals and capturing high‑KEI generic keywords like “vehicle insurance”.
The app ranks #1 for its exact brand terms (“united automobile insurance” and “united auto insurance”) with traffic scores of 31 and 17 respectively, giving a solid foundation for organic discovery. Leverage this by keeping the brand at the front of the title and short description.
The quality score is only 38%, driven by a minimal description (only 500 chars), likely insufficient screenshots/video, and a 3.4‑star rating from 236 reviews. Refresh the listing assets and launch a review‑generation campaign to raise the rating above 4.0.
Charts score is 0% and the app is unranked in the Finance category, limiting exposure in top‑list charts. Improving install velocity and localized ASO will help the app appear in global and category charts.
“Vehicle insurance” has an excellent KEI of 1.15 with 47 monthly searches but the app sits at rank 96. By adding the phrase to the title/short description and reinforcing it in the full description, the app can target the top‑20 and capture high‑value traffic.
The keyword “car insurance quotes” (KEI 0.64, 25 searches) is a winnable term where the app is currently #61. Optimizing copy, adding a dedicated FAQ section, and acquiring a few high‑quality backlinks can push it into the top‑30 range.
- 1Update the app title to include high‑KEI terms (e.g., “Vehicle Insurance – United Auto”) while preserving the brand.
- 2Expand the full description to >2000 characters, naturally integrating “vehicle insurance”, “car insurance quotes”, and related long‑tail keywords.
- 3Add 5+ high‑resolution screenshots and a 30‑second demo video that showcase quoting, claim filing, and policy management.
- 4Implement an in‑app review prompt and incentive program to raise the average rating to ≥4.0 and increase total reviews.
- 5Run a localized CPI/installs campaign in key finance‑app markets to boost install velocity and achieve chart rankings in the Finance category.
Category Ranking
Finance chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of United Automobile Insurance Co?
United Automobile Insurance Co has a visibility score of 60 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 11, 2026.
On how many keywords does United Automobile Insurance Co rank?
United Automobile Insurance Co is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of United Automobile Insurance Co?
Based on shared keyword rankings, the most frequent competitors of United Automobile Insurance Co are UnitedHealthcare, Mexican Auto Insurance, Libano-Suisse Insurance. These apps appear next to United Automobile Insurance Co on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is United Automobile Insurance Co in on the Google Play?
United Automobile Insurance Co is listed in the Finance category on the Google Play.
How can United Automobile Insurance Co improve its App Store Optimization?
Based on this audit, United Automobile Insurance Co should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to United Automobile Insurance Co.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.