How your app performs across different visibility factors
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10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| noise maker | #5 |  |  |     | ||
| ambient noise | #16 |  |  |     | ||
| sleep sounds | #20 |  |  |    | ||
| calming sounds | #23 |  |  |  | ||
| white noise | #27 |  |  | | ||
| relaxing sounds | #40 |  | |    | ||
| sleep music | Not ranked | — | — |   | ||
| fall asleep fast | Not ranked | — | — |   | ||
| insomnia relief | Not ranked | — | — |      | ||
| sleep better | Not ranked | — | — |   |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Sleep Sounds & Noise Maker ranks well for a few high‑value keywords but overall visibility is low (47/100) due to missing category ranking, limited reviews, and several moderate‑KEI keywords still unranked.
The app holds strong positions for "calming sounds" (KEI 1.06, rank 23) and "ambient noise" (KEI 1.03, rank 16) and is in the top 5 for the brand keyword "noise maker". Leverage these wins by highlighting them in the short description and visual assets.
Within Health & Fitness the app is not ranked at all, which blocks discovery in category charts. This contributes to the 0 % charts score and reduces organic traffic from category browsing.
Only 27 reviews yield a 4.3 rating, below the typical conversion benchmark for top‑ranking sleep apps. Low review volume can hurt click‑through and install rates.
Keywords such as "sleep music" (KEI 0.63, traffic 40), "fall asleep fast" (KEI 0.56, traffic 25), "insomnia relief" (KEI 0.53, traffic 19) and "sleep better" (KEI 0.47, traffic 25) are currently unranked. Targeting these can capture additional demand without high competition.
The current title lacks high‑traffic keywords like "white noise" (rank 27, KEI 0.8) and "calming sounds" (KEI 1.06). Adding 1‑2 of these terms while staying within the 30‑character limit can boost keyword relevance and CTR.
Actionable recommendations to improve your visibility
Your description is 3151 characters, providing good keyword density and information for users.
15 screenshots give users a comprehensive view of your app.
Last updated 11 months ago. Regular updates signal active development and improve rankings.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
Sleep Sounds & Noise Maker has a visibility score of 47 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 14, 2026.
Sleep Sounds & Noise Maker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Sleep Sounds & Noise Maker are Relax & Sleep Well Hypnosis, Softly: Sleep & Relax Sounds, White Noise Deep Sleep Sounds. These apps appear next to Sleep Sounds & Noise Maker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Sleep Sounds & Noise Maker is listed in the Health & Fitness category on the Google Play.
Based on this audit, Sleep Sounds & Noise Maker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Sleep Sounds & Noise Maker.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US