This audit was generated on June 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| noise maker | #5 |  |  |     | ||
| ambient noise | #16 |  |  |     | ||
| sleep sounds | #20 |  |  |    | ||
| calming sounds | #23 |  |  |  | ||
| white noise | #27 |  |  | | ||
| relaxing sounds | #40 |  | |    | ||
| sleep music | Not ranked | — | — |   | ||
| fall asleep fast | Not ranked | — | — |   | ||
| insomnia relief | Not ranked | — | — |      | ||
| sleep better | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Relax & Sleep Well Hypnosis
Health & Fitness
White Noise Deep Sleep Sounds
Health & Fitness
Zen Radio: Calm Relaxing Music
Music & Audio
Noise - Make Money Creating
Business
White Noise: Sleep Sounds Rain
Health & Fitness
Softly: Sleep & Relax Sounds
Health & Fitness
Sound Oasis White Noise Lite
Health & Fitness
White Noise
Health & Fitness
Noice: Natural calming noise
Health & Fitness
WaveMix Sleep Sound Soundscape
Music & Audio
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
Blood Pressure Log
Flo Ovulation & Period Tracker
healow
Blood Pressure App
Strava: Run, Bike, Walk
Step Tracker Launcher
HerBody - Home Workout
Arise: Level Up In Real Life
Step Counter - Pedometer
5Min: Weight Loss Workout
MyFitnessPal: Calorie Counter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Sleep Sounds & Noise Maker ranks well for a few high‑value keywords but overall visibility is low (47/100) due to missing category ranking, limited reviews, and several moderate‑KEI keywords still unranked.
The app holds strong positions for "calming sounds" (KEI 1.06, rank 23) and "ambient noise" (KEI 1.03, rank 16) and is in the top 5 for the brand keyword "noise maker". Leverage these wins by highlighting them in the short description and visual assets.
Within Health & Fitness the app is not ranked at all, which blocks discovery in category charts. This contributes to the 0 % charts score and reduces organic traffic from category browsing.
Only 27 reviews yield a 4.3 rating, below the typical conversion benchmark for top‑ranking sleep apps. Low review volume can hurt click‑through and install rates.
Keywords such as "sleep music" (KEI 0.63, traffic 40), "fall asleep fast" (KEI 0.56, traffic 25), "insomnia relief" (KEI 0.53, traffic 19) and "sleep better" (KEI 0.47, traffic 25) are currently unranked. Targeting these can capture additional demand without high competition.
The current title lacks high‑traffic keywords like "white noise" (rank 27, KEI 0.8) and "calming sounds" (KEI 1.06). Adding 1‑2 of these terms while staying within the 30‑character limit can boost keyword relevance and CTR.
- 1Revise app title to include a top‑KEI term (e.g., "Sleep Sounds & White Noise").
- 2Add the missing moderate‑KEI keywords (sleep music, fall asleep fast, insomnia relief, sleep better) naturally into the long description and feature list.
- 3Create a short description that highlights "Calming Sounds", "Ambient Noise" and "White Noise" within the 80‑character limit.
- 4Implement an in‑app rating prompt after 3‑5 uses to increase review count and push rating above 4.5.
- 5Refresh screenshots and feature graphic to showcase the top‑ranked keywords (e.g., "Noise Maker", "Calming Sounds") and run an A/B test to improve conversion.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3151 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Infrequent updates
Last updated 11 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Sleep Sounds & Noise Maker?
Sleep Sounds & Noise Maker has a visibility score of 47 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 14, 2026.
On how many keywords does Sleep Sounds & Noise Maker rank?
Sleep Sounds & Noise Maker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Sleep Sounds & Noise Maker?
Based on shared keyword rankings, the most frequent competitors of Sleep Sounds & Noise Maker are Relax & Sleep Well Hypnosis, Softly: Sleep & Relax Sounds, White Noise Deep Sleep Sounds. These apps appear next to Sleep Sounds & Noise Maker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Sleep Sounds & Noise Maker in on the Google Play?
Sleep Sounds & Noise Maker is listed in the Health & Fitness category on the Google Play.
How can Sleep Sounds & Noise Maker improve its App Store Optimization?
Based on this audit, Sleep Sounds & Noise Maker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Sleep Sounds & Noise Maker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.