This audit was generated on June 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| softly | #5 |  |  |     | ||
| sleep sounds | #21 |  |  |      | ||
| meditation sounds | #39 |  |  |    | ||
| white noise | #41 |  |  |    | ||
| nature sounds | #41 |  |  |    | ||
| rain sounds | #57 |  |  |    | ||
| relaxation music | Not ranked | — | — |    | ||
| calming musicOpportunity | Not ranked | — | — |  | ||
| sleep aid | Not ranked | — | — |   | ||
| tinnitus reliefOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Softly - Period Tracker
Health & Fitness
Sleep Sounds & Noise Maker
Health & Fitness
Tinnitus Therapy Lite
Health & Fitness
White Noise Deep Sleep Sounds
Health & Fitness
Noice: Natural calming noise
Health & Fitness
Softy
Shopping
Binaural Beats Brainwaves
Health & Fitness
Sleepy Sounds - Relaxing Music
Health & Fitness
White Noise ASMR Sleep Sounds
Health & Fitness
Rain Sounds - Sleep Ambience
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
Blood Pressure Log
Flo Ovulation & Period Tracker
healow
Blood Pressure App
Strava: Run, Bike, Walk
Step Tracker Launcher
HerBody - Home Workout
Arise: Level Up In Real Life
Step Counter - Pedometer
5Min: Weight Loss Workout
MyFitnessPal: Calorie Counter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Softly: Sleep & Relax Sounds has a modest visibility score (33/100) with solid rankings for its brand name and a few core keywords, but it lacks presence for high‑KEI terms and has no user reviews, limiting its overall discoverability.
The app ranks #5 for the exact brand keyword "softly" (traffic 52, KEI 0.85), indicating strong brand relevance. Leverage this by keeping the brand name prominent in the title and short description.
Ranks #21 for "sleep sounds" and #41 for "white noise", both with good KEI (0.86 and 0.80). These rankings drive a sizable portion of organic traffic; maintain and reinforce them with consistent metadata usage.
Only 6 of the top 10 target keywords are ranked, resulting in a Keywords Score of 39% and no chart placement. The app also lacks a category rank in Health & Fitness, limiting exposure in browse sections.
The store listing shows 0 reviews, which harms the Quality Score (50%) and trust signals for potential users. Reviews strongly influence conversion and ranking algorithms.
The keyword "calming music" has excellent KEI (1.26) with moderate difficulty (42) and 53 traffic points, yet the app is not ranking. Adding this phrase to the title, short description, and in‑app copy can make the term winnable.
With a high KEI (1.26), traffic 63 and difficulty 50, "tinnitus relief" is a prime target that aligns with the app’s claim to mask tinnitus. Incorporate the term in the description and feature list to gain visibility in a niche but valuable segment.
- 1Add "calming music" and "tinnitus relief" to the app title (if within character limits) and short description, and embed them naturally in the full description.
- 2Create a dedicated feature bullet for tinnitus relief and calming music playlists to reinforce relevance for those keywords.
- 3Implement an in‑app prompt or incentive (e.g., unlock a premium sound pack) to encourage users to leave 5‑star reviews, aiming for at least 20 reviews within 30 days.
- 4Expand the keyword set with related low‑difficulty terms (e.g., "relaxation music", "sleep aid") and update the metadata to improve the Keywords Score.
- 5Monitor competitor metadata (e.g., Softly - Period Tracker) for missing high‑KEI terms and adjust the app’s metadata weekly to stay competitive.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2130 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Softly: Sleep & Relax Sounds?
Softly: Sleep & Relax Sounds has a visibility score of 33 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 14, 2026.
On how many keywords does Softly: Sleep & Relax Sounds rank?
Softly: Sleep & Relax Sounds is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Softly: Sleep & Relax Sounds?
Based on shared keyword rankings, the most frequent competitors of Softly: Sleep & Relax Sounds are Softly - Period Tracker, Softy, Sleep Sounds & Noise Maker. These apps appear next to Softly: Sleep & Relax Sounds on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Softly: Sleep & Relax Sounds in on the Google Play?
Softly: Sleep & Relax Sounds is listed in the Health & Fitness category on the Google Play.
How can Softly: Sleep & Relax Sounds improve its App Store Optimization?
Based on this audit, Softly: Sleep & Relax Sounds should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Softly: Sleep & Relax Sounds.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.