How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| softly | #5 |  |  |     | ||
| sleep sounds | #21 |  |  |      | ||
| meditation sounds | #39 |  |  |    | ||
| white noise | #41 |  |  |    | ||
| nature sounds | #41 |  |  |    | ||
| rain sounds | #57 |  |  |    | ||
| relaxation music | Not ranked | — | — |    | ||
| calming musicOpportunity | Not ranked | — | — |  | ||
| sleep aid | Not ranked | — | — |   | ||
| tinnitus reliefOpportunity | Not ranked | — | — |     |
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Occurrence count shows how many keywords each competitor appears on
Health & Fitness chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Softly: Sleep & Relax Sounds has a modest visibility score (33/100) with solid rankings for its brand name and a few core keywords, but it lacks presence for high‑KEI terms and has no user reviews, limiting its overall discoverability.
The app ranks #5 for the exact brand keyword "softly" (traffic 52, KEI 0.85), indicating strong brand relevance. Leverage this by keeping the brand name prominent in the title and short description.
Ranks #21 for "sleep sounds" and #41 for "white noise", both with good KEI (0.86 and 0.80). These rankings drive a sizable portion of organic traffic; maintain and reinforce them with consistent metadata usage.
Only 6 of the top 10 target keywords are ranked, resulting in a Keywords Score of 39% and no chart placement. The app also lacks a category rank in Health & Fitness, limiting exposure in browse sections.
The store listing shows 0 reviews, which harms the Quality Score (50%) and trust signals for potential users. Reviews strongly influence conversion and ranking algorithms.
The keyword "calming music" has excellent KEI (1.26) with moderate difficulty (42) and 53 traffic points, yet the app is not ranking. Adding this phrase to the title, short description, and in‑app copy can make the term winnable.
With a high KEI (1.26), traffic 63 and difficulty 50, "tinnitus relief" is a prime target that aligns with the app’s claim to mask tinnitus. Incorporate the term in the description and feature list to gain visibility in a niche but valuable segment.
Actionable recommendations to improve your visibility
Your description is 2130 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Softly: Sleep & Relax Sounds has a visibility score of 33 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 14, 2026.
Softly: Sleep & Relax Sounds is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Softly: Sleep & Relax Sounds are Softly - Period Tracker, Softy, Sleep Sounds & Noise Maker. These apps appear next to Softly: Sleep & Relax Sounds on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Softly: Sleep & Relax Sounds is listed in the Health & Fitness category on the Google Play.
Based on this audit, Softly: Sleep & Relax Sounds should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Softly: Sleep & Relax Sounds.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US