This audit was generated on June 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| taxapp | #1 | — |  |     | ||
| ai tax assistant | #1 | — |  |    | ||
| tax planning tools | #3 | |  |   | ||
| self employed taxes | #7 | |  |   | ||
| tax calculator | #11 | |  |     | ||
| tax estimator | #14 |  |  |    | ||
| freelance tax help | #18 | |  |    | ||
| small business tax | #24 |  |  |     | ||
| quarterly tax calculator | #70 |  |  |    | ||
| business expense tracker | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
TurboTax: File Your Tax Return
Finance
IRS2Go
Finance
Tax Sale Resources
Business
Income Tax Calculator 2026-27
Tools
ETA Calculator
Tools
RGB TaxApp
Finance
Calculator - Tax, VAT and GST
Tools
TaxSlayer: File your taxes
Finance
Novo - Small Business Checking
Finance
TaxGPT
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Kalshi: Trade the Cup
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Capital One Mobile
Trump Accounts: Official App
Robinhood: Trading & Investing
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Cleo AI: Cash Advance & Money
Progressive
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
TaxApp shows strong keyword performance with top rankings for its brand and AI‑assistant terms, but suffers from low user rating, minimal reviews, and no chart visibility. The primary priority is to boost quality signals and convert existing high‑KEI keyword positions into stronger rankings.
The app ranks #1 for the brand keyword "taxapp" with a KEI of 1.63, indicating excellent traffic relative to difficulty and solidifying brand visibility.
"tax estimator" (rank 14) and "tax planning tools" (rank 3) both have KEI above 1, showing the app already ranks well for high‑value, low‑competition terms that can be pushed into the top‑10 with modest effort.
A 3.7‑star rating backed by only 8 reviews drags the Quality Score to 50%, negatively impacting conversion and store algorithms.
Charts Score is 0% and the app isn’t ranked in its Finance category, meaning it isn’t benefiting from top‑chart traffic or category momentum.
The audit lists no winnable keywords, but the already‑ranked high‑KEI terms (e.g., "tax estimator" and "tax planning tools") are ripe for optimization to break into the top‑10, improving overall visibility without targeting new competitive terms.
- 1Add the high‑KEI keywords "tax estimator" and "tax planning tools" to the app title, short description, and keyword field to push them into the top‑10 positions.
- 2Implement an in‑app review prompt and a follow‑up email campaign to increase the review count and lift the average rating above 4.0.
- 3Run A/B tests on app icon, feature graphics, and screenshots to improve conversion rate, addressing the 50% Quality Score.
- 4Launch a short‑term user‑acquisition burst (e.g., Google UAC or social ads) targeting the "tax calculator" and "self‑employed taxes" audiences to generate installs that can boost chart rankings.
- 5Localize the most valuable keywords (e.g., "tax calculator", "ai tax assistant") for key English‑speaking markets to broaden reach and improve category ranking.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2609 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): self employed taxes, tax planning tools.
Good visibility score
Score of 73/100 indicates solid app store presence.
Rating needs improvement
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of TaxApp - Ai Tax Assistant?
TaxApp - Ai Tax Assistant has a visibility score of 73 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 16, 2026.
On how many keywords does TaxApp - Ai Tax Assistant rank?
TaxApp - Ai Tax Assistant is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of TaxApp - Ai Tax Assistant?
Based on shared keyword rankings, the most frequent competitors of TaxApp - Ai Tax Assistant are TurboTax: File Your Tax Return, RGB TaxApp, Calculator - Tax, VAT and GST. These apps appear next to TaxApp - Ai Tax Assistant on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is TaxApp - Ai Tax Assistant in on the Google Play?
TaxApp - Ai Tax Assistant is listed in the Finance category on the Google Play.
How can TaxApp - Ai Tax Assistant improve its App Store Optimization?
Based on this audit, TaxApp - Ai Tax Assistant should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to TaxApp - Ai Tax Assistant.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.