How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| calculator tax vat gst | #1 | — | ||||
| tax gst | #1 | — | ||||
| vat gst | #1 | — | ||||
| calculate tax | #16 | |||||
| tax calculator | #18 | |||||
| sales tax calculator | #21 | |||||
| tax and discount | #24 | |||||
| gst calculator | #27 | |||||
| vat calculator | #28 | |||||
| discount calculator | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has strong keyword relevance, ranking #1 for its primary phrase and achieving a 94% keyword score, but suffers from low quality and visibility metrics, with a 0% chart presence and a 50% quality score. Immediate focus should be on boosting conversion assets and expanding keyword coverage to improve overall ASO performance.
The phrase "calculator tax vat gst" ranks #1 with 55 daily traffic and a modest difficulty of 33, driving the majority of organic installs. Maintain this position by keeping the exact phrase in the title and short description.
A 50% quality score indicates weak visuals, description depth, and possibly missing assets. The description truncates at 500 characters and lacks keyword density, while screenshots are not mentioned. Upgrade assets to raise the quality score and user trust.
Charts score is 0%, meaning the app is not appearing in top‑10 lists for any category or country, limiting discoverability and credibility. This is often a result of low install velocity and poor conversion rates.
Keywords like "discount calculator" (traffic 54) and "tax and discount" (traffic 59) have decent demand but the app is not ranked for them. Incorporating these terms into the subtitle, short description, and feature list can capture additional search volume.
Competitors such as TaxWhiz have higher rankings with similar keyword sets, likely supported by more reviews. At 83 reviews and a 4.3 rating, prompting satisfied users for 5‑star reviews can improve rating and social proof.
The app targets global tax concepts, yet regional competitors (e.g., VAT Calculator South Africa) rank ahead in specific markets. Adding localized titles/subtitles like "VAT Calculator South Africa" can capture regional traffic with low difficulty (e.g., "vat calculator" difficulty 73).
Actionable recommendations to improve your visibility
Ranking in top 10 for 3 keyword(s): calculator tax vat gst, tax gst, vat gst.
Score of 73/100 indicates solid app store presence.
Last updated 8 months ago. Regular updates signal active development and improve rankings.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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