This audit was generated on July 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| vat rate | #2 |  |  |    | ||
| vatcalculator | #3 | | |   | ||
| vat calculator | #4 | | | | ||
| vat calculator app | #5 | |  |  | ||
| vat calculator tool | #5 |  |  | | ||
| calculate vat | #7 | |  | | ||
| value added tax | #11 | |  |     | ||
| tax calculator app | #95 |  | |      | ||
| tax calculator | Not ranked | — | — |   | ||
| tax rateOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
VAT Calculator Pro
Business
VAT Calculator
Business
VAT Calculator
Finance
VAT Calculator
Finance
HP 12c Financial Calculator
Tools
VAT Calculator
Business
TaxAct: File your taxes
Finance
CalcVat: VAT calculator
Productivity
Discount & VAT Calculator
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Kalshi: Trade the World Cup
Freecash: Earn Money
Cash App
Chime® – Fee-Free Banking
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Capital One Mobile
Google Wallet
Testerup: Test & Earn Rewards
Chase Mobile
Klarna: Smarter everyday money
Grant Cash Advance
Brigit: Cash Advance & Credit
Progressive
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
VAT Calculator ranks well for its core terms (e.g., "vat calculator" rank 3, "vat rate" rank 2) and enjoys an excellent Keywords Score of 90%, but its overall Quality Score is low (40%) and it lacks visibility in charts and the Finance category. Immediate focus should be on expanding keyword coverage to capture high‑KEI opportunities and improving app metadata to boost quality and chart performance.
The app holds top‑3 positions for primary terms like "vatcalculator" (rank 3, KEI 1.8) and "vat rate" (rank 2, KEI 0.26), covering 6 of the top 10 audited keywords, which drives the high Keywords Score of 90%. Maintain these rankings with regular updates and monitor competitor moves.
Several keywords have outstanding KEI values (e.g., "vat calculator app" KEI 5, "calculate vat" KEI 1.8), indicating low difficulty relative to traffic. These should be retained in the title/short description to preserve their efficiency.
A Quality Score of 40% signals thin app metadata: the description is only 150 characters, there are no screenshots, video, or localized text, and the app has 0 reviews. This hampers conversion and chart eligibility.
The app is not ranked in the Finance category and has no chart presence, which limits discovery through category browsing and algorithmic boosts. Improving user engagement metrics and metadata richness can unlock chart eligibility.
The winnable keyword "tax rate" has traffic 25, difficulty 29 and a good KEI 0.86, yet the app is not ranking for it. Adding this phrase to the title or short description, and reinforcing it in the expanded description, can quickly earn visibility.
- 1Add high‑value keywords "tax rate" and "tax calculator" to the app title (max 30 characters) and short description.
- 2Expand the full description to at least 1500 characters, incorporating LSI terms such as "tax calculator", "tax rate", "VAT percentage", and usage scenarios.
- 3Create 5 high‑resolution screenshots with captions and a short demo video to improve the Quality Score and conversion rate.
- 4Implement an in‑app prompt after a successful calculation to encourage 4‑star+ reviews, targeting at least 20 reviews in the next 30 days.
- 5Monitor competitor rankings weekly and adjust keyword placement to stay ahead of other "VAT Calculator" apps.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): vat rate, calculate vat.
Good visibility score
Score of 74/100 indicates solid app store presence.
Short description
Your app description is only 186 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of VAT Calculator?
VAT Calculator has a visibility score of 74 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 1, 2026.
On how many keywords does VAT Calculator rank?
VAT Calculator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of VAT Calculator?
Based on shared keyword rankings, the most frequent competitors of VAT Calculator are VAT Calculator, VAT Calculator Pro, VAT Calculator. These apps appear next to VAT Calculator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is VAT Calculator in on the Google Play?
VAT Calculator is listed in the Finance category on the Google Play.
How can VAT Calculator improve its App Store Optimization?
Based on this audit, VAT Calculator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to VAT Calculator.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.