This audit was generated on June 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
10
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| taxact | #1 | Live trend | — |  | |||
| taxact mobile | #1 | Live trend | — |  | |||
| file taxes | #3 | Live trend |  | | |||
| tax software | #4 | Live trend | |  | |||
| tax preparation | #4 | Live trend | |  | |||
| tax return | #5 | Live trend | |  | |||
| mobile tax filing | #5 | Live trend | |  | |||
| prepare taxes | #5 | Live trend | | | |||
| irs tax filing | #7 | Live trend | |  | |||
| tax refund | #8 | Live trend |  |  |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
TaxAct enjoys strong core keyword rankings (e.g., taxact #1, taxact mobile #1) resulting in a high overall visibility score, but lacks chart presence and has a moderate quality score that limits its category ranking.
TaxAct ranks #1 for its brand terms (taxact, taxact mobile) and holds top‑5 positions for high‑KEI keywords like tax return (KEI 1.22) and tax refund (KEI 1.59). These rankings drive the 98% keyword score and sustain most of the app’s organic traffic.
Charts Score is 0% – the app does not appear in either Global or Category top charts, preventing algorithmic boost and user discovery. This also explains the missing Finance‑category rank.
Quality Score sits at 65% with a 4.0 rating from only 931 reviews. Low review volume and a modest rating hinder conversion and can affect rankings, especially in competitive Finance sub‑categories.
The audit shows no clearly winnable keywords, but several high‑KEI, low‑difficulty terms (e.g., "mobile tax filing", "irs tax filing") are already ranking poorly (rank 5‑7). Optimizing the short description and full description to include these exact phrases can push them into the top‑3 without heavy competition.
MyBlock and H&R Block are ahead on a few shared keywords. By adding unique value statements that address their strengths (e.g., “instant tax docs”, “AI tax assistant”) and incorporating their top keywords not yet used by TaxAct, the app can capture their search traffic.
- 1Add the under‑performing high‑KEI long‑tail keywords (mobile tax filing, IRS tax filing, tax refund) to the short description and bullet points, keeping the 80‑character limit in mind.
- 2Launch a targeted review‑generation campaign (in‑app prompts, email follow‑up) to increase review count by 30% and lift the rating to ≥4.3 within 60 days.
- 3Refresh graphic assets (icon, feature graphic, screenshots) and run an A/B test to improve click‑through rate, aiming for a top‑20 position in the Finance category charts.
- 4Create a secondary keyword set focused on competitor‑specific terms (e.g., "tax docs", "AI tax assistant") and incorporate them into the full description and recent update notes.
- 5Monitor install velocity weekly; once the app breaks into the Finance top‑200, submit a category audit request to ensure proper Finance sub‑category ranking.
Category Ranking
Finance chart position
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of TaxAct: File your taxes?
TaxAct: File your taxes has a visibility score of 81 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 15, 2026.
On how many keywords does TaxAct: File your taxes rank?
TaxAct: File your taxes is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 10 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of TaxAct: File your taxes?
Based on shared keyword rankings, the most frequent competitors of TaxAct: File your taxes are IRS2Go, TaxSlayer: File your taxes, MyBlock: Tax Docs & Refund. These apps appear next to TaxAct: File your taxes on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is TaxAct: File your taxes in on the Google Play?
TaxAct: File your taxes is listed in the Finance category on the Google Play.
How can TaxAct: File your taxes improve its App Store Optimization?
Based on this audit, TaxAct: File your taxes should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to TaxAct: File your taxes.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.