This audit was generated on June 15, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| tax2efile | #1 | — |  |     | ||
| irs approved e-file | #9 |  |  |     | ||
| tax exempt returns | #10 | |  |    | ||
| e-file tax | #11 |  |  |  | ||
| form 2290 | #12 | |  |    | ||
| file form 8849 | #13 | |  | | ||
| tax forms | #20 |  |  | | ||
| tax filing services | #20 | |  | | ||
| e-file 1099 | #26 |  |  |    | ||
| irs tax filing | #27 |  | | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
TaxApp - Ai Tax Assistant
Finance
TaxFilr
Business
H&R Block Tax Prep: File Taxes
Finance
TaxesToGo
Business
eFile Canadian Tax Return
Finance
IRS2Go
Finance
Tax Return
Finance
TaxBuddy: Income Tax & Finance
Finance
OurFamilyWizard Co-Parent App
Parenting
Income Tax Filing, ITR - Black
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Kalshi: Trade the Cup
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Robinhood: Trading & Investing
Capital One Mobile
Trump Accounts: Official App
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Progressive
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Tax2efile ranks #1 for its brand term and shows strong performance on a high‑KEI keyword, but overall visibility is limited with only 3 top‑10 positions, no chart rankings, and several core tax keywords stuck outside the top 10.
The app’s exact brand keyword "tax2efile" holds rank 1 with a solid traffic score of 25 and a decent KEI of 0.64, confirming strong brand awareness and relevance. Keep the brand term prominent in the title and short description to preserve this advantage.
"e‑file tax" delivers an excellent KEI of 1.18 (traffic 58, difficulty 49) and is already at rank 11, just outside the coveted top‑10. This indicates high demand with reasonable competition—a quick win if pushed into the top‑10.
Only 3 of the 10 analyzed keywords are in the top‑10 positions; the remaining 7 rank between 12 and 27, many with low KEI (e.g., "form 2290" KEI 0.31, rank 12). This narrow footprint hampers discoverability across common tax‑related searches.
The app does not appear in any global or Finance‑category charts, meaning it gains no algorithmic boost from download momentum. Without chart presence, organic growth is slower and user acquisition relies solely on keyword search.
Target the closest‑to‑top keywords – "form 2290" (rank 12, difficulty 29) and "file form 8849" (rank 13, difficulty 39). Their low difficulty scores make them winnable with focused metadata tweaks, potentially moving them into the top‑10 and expanding traffic without competing for high‑difficulty terms.
- 1Add the high‑KEI phrase "e‑file tax" and long‑tail terms "form 2290" and "file form 8849" to the app title and short description, ensuring natural language flow.
- 2Refresh the full description to include these keywords in prominent sentences and bullet points, mirroring competitor phrasing while staying within the 4000‑character limit.
- 3Create localized assets (US English) with screenshots and video captions that highlight "IRS approved" and "e‑file" benefits, reinforcing the targeted keywords.
- 4Implement an in‑app prompt to encourage satisfied users to leave 5‑star reviews, aiming to increase the rating and total review count to improve the quality score.
- 5Run an A/B test on the app icon and primary screenshot to boost conversion rate, which together with higher rankings can help the app break into the Finance category chart.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1641 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): tax exempt returns, irs approved e-file.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Tax2efile?
Tax2efile has a visibility score of 56 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 15, 2026.
On how many keywords does Tax2efile rank?
Tax2efile is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Tax2efile?
Based on shared keyword rankings, the most frequent competitors of Tax2efile are TaxApp - Ai Tax Assistant, TaxFilr, H&R Block Tax Prep: File Taxes. These apps appear next to Tax2efile on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Tax2efile in on the Google Play?
Tax2efile is listed in the Finance category on the Google Play.
How can Tax2efile improve its App Store Optimization?
Based on this audit, Tax2efile should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Tax2efile.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.