This audit was generated on June 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| my i-tax | #1 | — |  |     | ||
| india tax | #1 | — |  |    | ||
| indian tax | #1 | — | |  | ||
| income tax | #5 |  |  |  | ||
| file income tax | #8 | | |   | ||
| tax filer | #11 | |  | | ||
| income tax return | #12 |  | | | ||
| tax filing | #14 |  | | | ||
| tax return | #18 |  |  | | ||
| tax payment | #23 |  |  |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Income Tax Filing, ITR - Black
Finance
Taxfyle: Taxes Done For You
Finance
Fixmytax: Filing of Tax Return
Finance
eFile Canadian Tax Return
Finance
myITreturn - Income Tax Return
Finance
INCOME TAX RETURN | ITR FILING
Finance
All India ITR, Tax Filing App
Finance
MyBlock: Tax Docs & Refund
Finance
E-file Tax Filing App
Tools
TaxSlayer: File your taxes
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Kalshi: Trade the Cup
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Capital One Mobile
Trump Accounts: Official App
Robinhood: Trading & Investing
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Cleo AI: Cash Advance & Money
Progressive
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
My I-tax has a solid keyword foundation with top‑1 rankings for brand terms, but its overall visibility is hampered by a low quality score, zero reviews, and no chart presence. Prioritizing high‑KEI keyword rankings and improving listing assets will drive installs and move the app onto the charts.
The app ranks #1 for "my i-tax", "india tax" and "indian tax" with low difficulty (60, 52, 39) and traffic scores of 16‑11, giving it a solid foothold on core brand searches.
Quality Score sits at 50% and the app has 0 reviews, which reduces conversion and credibility. This also prevents eligibility for featured placements and hampers organic lift.
Charts Score is 0%, meaning the app is not appearing in top‑install charts for either global or Finance category, limiting discoverability beyond search.
Keywords with excellent KEI – "tax filing" (KEI 1.19, rank 14), "tax return" (KEI 1.22, rank 18) and "tax filer" (KEI 1.0, rank 11) have strong traffic‑to‑difficulty ratios. Moving each into the top‑10 will capture sizable demand.
The listing lacks persuasive visual assets. Adding high‑resolution screenshots, a short demo video, and bullet‑point benefits that embed the high‑KEI terms can raise conversion rates and support higher rankings.
- 1Incorporate the high‑KEI keywords "tax filing", "tax return" and "tax filer" into the short description and bullet points while keeping the title within the 30‑character limit.
- 2Create and upload 5+ high‑quality screenshots and a 15‑second video demo that showcase filing steps, emphasizing the keywords in overlay text.
- 3Implement an in‑app review prompt after a successful filing to generate at least 100 genuine 5‑star reviews within 30 days.
- 4Run an A/B test on the app icon and feature graphic to improve click‑through rate, aiming for a CTR > 4% before scaling acquisition spend.
- 5Launch a low‑budget Google App Campaign targeting the high‑KEI keywords to increase install volume and trigger chart placement.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 4 keyword(s): income tax, india tax, file income tax.
Good visibility score
Score of 61/100 indicates solid app store presence.
Short description
Your app description is only 163 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of My I-tax?
My I-tax has a visibility score of 61 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 16, 2026.
On how many keywords does My I-tax rank?
My I-tax is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of My I-tax?
Based on shared keyword rankings, the most frequent competitors of My I-tax are Income Tax Filing, ITR - Black, INCOME TAX RETURN | ITR FILING, All India ITR, Tax Filing App. These apps appear next to My I-tax on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is My I-tax in on the Google Play?
My I-tax is listed in the Finance category on the Google Play.
How can My I-tax improve its App Store Optimization?
Based on this audit, My I-tax should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to My I-tax.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.