My I-tax

The app ranks #1 for "my i-tax", "india tax" and "indian tax" with low difficulty (60, 52, 39) and traffic scores of 16‑11, giving it a solid foothold on core brand searches.

Quality Score sits at 50% and the app has 0 reviews, which reduces conversion and credibility. This also prevents eligibility for featured placements and hampers organic lift.

Charts Score is 0%, meaning the app is not appearing in top‑install charts for either global or Finance category, limiting discoverability beyond search.

Keywords with excellent KEI – "tax filing" (KEI 1.19, rank 14), "tax return" (KEI 1.22, rank 18) and "tax filer" (KEI 1.0, rank 11) have strong traffic‑to‑difficulty ratios. Moving each into the top‑10 will capture sizable demand.

The listing lacks persuasive visual assets. Adding high‑resolution screenshots, a short demo video, and bullet‑point benefits that embed the high‑KEI terms can raise conversion rates and support higher rankings.