How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
6
In top 10
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Personalized insights generated by our AI
The E‑file Tax Filing app shows solid keyword authority on its brand term but lacks visibility in store charts and category rankings. Prioritize boosting non‑brand, high‑KEI keywords and improving overall store conversion.
The app ranks #1 for "e‑file" with traffic 76 and a KEI of 0.9, indicating strong brand recognition and efficient search capture.
"tax filing software" is also #1, proving the app is recognized as a tax‑software solution despite a modest KEI (0.3).
Charts Score is 0% and the app is not ranked in the Tools category, meaning it receives little organic boost from store rankings.
Key functional keywords such as "federal tax return" (rank 15), "state tax preparation" (rank 10) and "income tax filing" (rank 15) sit outside the top‑10, limiting discoverability for core user intents.
The keyword "tax filing" has excellent KEI (1.19) but currently ranks #21. Optimizing title, short description, and LSI copy can push it into the top‑10 and capture high‑efficiency traffic.
With a good KEI of 0.82 and current rank #35, "federal income tax" is a low‑competition, high‑value term that can be lifted by adding it to the app title/short description and reinforcing it in the long description.
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Common questions about this ASO audit.
E-file Tax Filing App has a visibility score of 64 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 16, 2026.
E-file Tax Filing App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of E-file Tax Filing App are TaxSlayer: File your taxes, E-file Tax Extension Form 4868, Keeper. These apps appear next to E-file Tax Filing App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
E-file Tax Filing App is listed in the Tools category on the Google Play.
Based on this audit, E-file Tax Filing App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to E-file Tax Filing App.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.