This audit was generated on June 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| e-file | #1 | Live trend | — |  | |||
| tax filing software | #1 | Live trend | — |  | |||
| tax return preparation | #7 | Live trend |  |  | |||
| state tax filing | #7 | Live trend | |  | |||
| file taxes online | #8 | Live trend |  |  | |||
| state tax preparation | #10 | Live trend | |  | |||
| federal tax return | #15 | Live trend |  |  | |||
| income tax filing | #15 | Live trend | |  | |||
| tax filing | #21 | Live trend |  |  | |||
| federal income tax | #35 | Live trend |  |  |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
The E‑file Tax Filing app shows solid keyword authority on its brand term but lacks visibility in store charts and category rankings. Prioritize boosting non‑brand, high‑KEI keywords and improving overall store conversion.
The app ranks #1 for "e‑file" with traffic 76 and a KEI of 0.9, indicating strong brand recognition and efficient search capture.
"tax filing software" is also #1, proving the app is recognized as a tax‑software solution despite a modest KEI (0.3).
Charts Score is 0% and the app is not ranked in the Tools category, meaning it receives little organic boost from store rankings.
Key functional keywords such as "federal tax return" (rank 15), "state tax preparation" (rank 10) and "income tax filing" (rank 15) sit outside the top‑10, limiting discoverability for core user intents.
The keyword "tax filing" has excellent KEI (1.19) but currently ranks #21. Optimizing title, short description, and LSI copy can push it into the top‑10 and capture high‑efficiency traffic.
With a good KEI of 0.82 and current rank #35, "federal income tax" is a low‑competition, high‑value term that can be lifted by adding it to the app title/short description and reinforcing it in the long description.
- 1Add "tax filing" and "federal income tax" to the app title and short description while preserving brand identity.
- 2Rewrite the long description to naturally embed high‑KEI keywords (tax filing, federal income tax, state tax filing) and include related LSI terms.
- 3Refresh visual assets (icon, screenshots, feature graphic) with tax‑season messaging and clear value props to improve conversion and chart eligibility.
- 4Implement an in‑app review prompt after successful filing to increase rating volume and lift the Quality Score.
- 5Set up weekly monitoring of keyword rankings for "tax filing" and "federal income tax" and run A/B tests on metadata to iterate quickly.
Category Ranking
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of E-file Tax Filing App?
E-file Tax Filing App has a visibility score of 64 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 16, 2026.
On how many keywords does E-file Tax Filing App rank?
E-file Tax Filing App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of E-file Tax Filing App?
Based on shared keyword rankings, the most frequent competitors of E-file Tax Filing App are TaxSlayer: File your taxes, E-file Tax Extension Form 4868, Keeper. These apps appear next to E-file Tax Filing App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is E-file Tax Filing App in on the Google Play?
E-file Tax Filing App is listed in the Tools category on the Google Play.
How can E-file Tax Filing App improve its App Store Optimization?
Based on this audit, E-file Tax Filing App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to E-file Tax Filing App.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.