This audit was generated on March 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| rolly | #1 | — |  |     | ||
| ai budget tracker | #1 | — |  |    | ||
| money tracker | #28 |  |  |     | ||
| expense tracker | #50 |  |  |  | ||
| budget plannerOpportunity | #54 |  |  |    | ||
| budget appOpportunity | #75 |  |  |  | ||
| spending trackerOpportunity | #87 |  |  | | ||
| receipt scanner | Not ranked | — | — |      | ||
| finance managerOpportunity | Not ranked | — | — |     | ||
| savings trackerOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Zoho Expense - Expense Reports
Business
Monthly Budget Planner: Plannr
Finance
Expense Tracker Money Manager
Finance
WalletHub: Credit & Budgeting
Finance
Daily Expenses 4
Finance
Rolly: POS & Online Store
Productivity
Ai Budget Tracker
Finance
Toshl Finance - budget manager
Finance
Money Manager - Budget & Track
Finance
Money Manager ：Bills & Budget
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
Chime – Mobile Banking
Venmo
OnePay – Mobile Banking
Kalshi: Trade News & Sports
Capital One Mobile
Progressive
Intuit Credit Karma
TurboTax: File Your Tax Return
Chase Mobile
Klarna: Smarter everyday money
Google Wallet
Testerup: Test & Earn Rewards
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Rolly: AI Budget Money Tracker has strong brand visibility with two #1 rankings and excellent rating, but its overall visibility is hampered by low rankings for high‑traffic finance keywords and a missing chart presence.
The app ranks #1 for its brand keyword "rolly" (traffic 78, difficulty 57), establishing top‑of‑mind awareness. Maintain this by preserving brand consistency across all assets.
"ai budget tracker" also sits at #1 (traffic 71, difficulty 45), confirming the core value proposition is well‑communicated. Leverage this win in ad copy and ASO messaging.
Key terms like "expense tracker" (rank 50), "budget planner" (rank 54) and "budget app" (rank 75) have traffic scores above 70 but are far from the top. This drags the overall visibility score down.
Charts score is 0%, meaning the store page lacks compelling visual assets that drive conversion. Competitors with strong screenshots/video often outrank in the category.
Keywords such as "receipt scanner" (traffic 67), "finance manager" (traffic 72) and "savings tracker" (traffic 73) are not ranked at all. Adding them to the title, short description, or localized metadata can capture sizable search volume.
The app is not ranked in the Finance category despite a 4.7 rating. Improving keyword density and visual assets can push the app into the top 100, unlocking organic category traffic.
- 1Add top‑traffic unranked keywords (receipt scanner, finance manager, savings tracker) to the short description and localized metadata.
- 2Rewrite the long description to include high‑volume terms "expense tracker", "budget planner" and "budget app" within the first 3 lines.
- 3Create and upload a high‑quality video preview plus 5 updated screenshots highlighting receipt scanning and AI chat features to raise the charts score.
- 4Run A/B tests on the app icon and feature graphic to improve click‑through rate, aiming for at least a 5% lift.
- 5Encourage satisfied users to leave reviews focusing on AI budgeting and receipt scanning to keep the 4.7 rating and boost relevance signals.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3294 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): ai budget tracker.
Good visibility score
Score of 61/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Rolly: AI Budget Money Tracker?
Rolly: AI Budget Money Tracker has a visibility score of 61 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 29, 2026.
On how many keywords does Rolly: AI Budget Money Tracker rank?
Rolly: AI Budget Money Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Rolly: AI Budget Money Tracker?
Based on shared keyword rankings, the most frequent competitors of Rolly: AI Budget Money Tracker are Rolly: POS & Online Store, Ai Budget Tracker, Zoho Expense - Expense Reports. These apps appear next to Rolly: AI Budget Money Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Rolly: AI Budget Money Tracker in on the Google Play?
Rolly: AI Budget Money Tracker is listed in the Finance category on the Google Play.
How can Rolly: AI Budget Money Tracker improve its App Store Optimization?
Based on this audit, Rolly: AI Budget Money Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Rolly: AI Budget Money Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.