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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| firstsavings | #2 | Live trend |  |  | |||
| mobile banking | Not ranked | Live trend | — | — | |||
| transfer money | Not ranked | Live trend | — | — | |||
| pay bills | Not ranked | Live trend | — | — | |||
| find atms | Not ranked | Live trend | — | — | |||
| check balances | Not ranked | Live trend | — | — | |||
| view transactions | Not ranked | Live trend | — | — | |||
| secure bankingOpportunity | Not ranked | Live trend | — | — | |||
| branch locatorOpportunity | Not ranked | Live trend | — | — | |||
| fdicOpportunity | Not ranked | Live trend | — | — |
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Finance
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Personalized insights generated by our AI
First Savings Personal Mobile has a visibility score of 11/100, ranking only for its brand keyword (firstsavings) and lacking any chart presence. The biggest priority is to capture high‑KEI, winnable keywords like "fdic," "branch locator," and "secure banking" while strengthening on‑page assets.
The brand term "firstsavings" ranks #2 with a traffic score of 8 and low difficulty (25), giving the app immediate visibility for its core audience. Maintain this position by preserving the brand name in the title and subtitle.
Only 1 out of 10 analyzed keywords is ranked, resulting in a Keywords Score of 10%. High‑KEI terms such as "fdic" (traffic 89, KEI 1.51), "branch locator" (traffic 20, KEI 0.69) and "secure banking" (traffic 31, KEI 0.6) are not present at all, limiting discoverability.
Charts Score is 0% – the app does not appear in any global or category top‑list, which reduces organic exposure and perceived credibility. This is often a side‑effect of low keyword breadth and weak visual assets.
Incorporate the top winnable keywords "fdic," "branch locator," and "secure banking" into the app title, short description, and long description. These keywords have excellent/good KEI (1.51, 0.69, 0.6) and relatively low difficulty, making them realistic to rank for within 4‑6 weeks.
The Quality Score of 63% suggests room for improvement in screenshots, video, and localized text. Adding a short demo video, feature‑highlight screenshots that show ATM/branch locator and FDIC insurance badge, and updating the tagline can boost conversion and help the app climb charts.
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Improve your ratings and downloads to climb the category charts.
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Common questions about this ASO audit.
First Savings Personal Mobile has a visibility score of 11 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 3, 2026.
First Savings Personal Mobile is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of First Savings Personal Mobile are HUE/First Savings Credit Card, First Savings Business Mobile. These apps appear next to First Savings Personal Mobile on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
First Savings Personal Mobile is listed in the Finance category on the Google Play.
Based on this audit, First Savings Personal Mobile should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to First Savings Personal Mobile.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
