This audit was generated on July 3, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| firstsavings | #2 |  |  |    | ||
| mobile banking | Not ranked | — | — |      | ||
| transfer money | Not ranked | — | — |      | ||
| pay bills | Not ranked | — | — |      | ||
| find atms | Not ranked | — | — |      | ||
| check balances | Not ranked | — | — |      | ||
| view transactions | Not ranked | — | — |      | ||
| secure bankingOpportunity | Not ranked | — | — |    | ||
| branch locatorOpportunity | Not ranked | — | — |      | ||
| fdicOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
First Savings Business Mobile
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Kalshi: Trade the World Cup
Freecash: Earn Money
Cash App
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Chase Mobile
Testerup: Test & Earn Rewards
Progressive
Klarna: Smarter everyday money
Grant Cash Advance
Atlas - Rewards Credit Card
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
First Savings Personal Mobile has a visibility score of 11/100, ranking only for its brand keyword (firstsavings) and lacking any chart presence. The biggest priority is to capture high‑KEI, winnable keywords like "fdic," "branch locator," and "secure banking" while strengthening on‑page assets.
The brand term "firstsavings" ranks #2 with a traffic score of 8 and low difficulty (25), giving the app immediate visibility for its core audience. Maintain this position by preserving the brand name in the title and subtitle.
Only 1 out of 10 analyzed keywords is ranked, resulting in a Keywords Score of 10%. High‑KEI terms such as "fdic" (traffic 89, KEI 1.51), "branch locator" (traffic 20, KEI 0.69) and "secure banking" (traffic 31, KEI 0.6) are not present at all, limiting discoverability.
Charts Score is 0% – the app does not appear in any global or category top‑list, which reduces organic exposure and perceived credibility. This is often a side‑effect of low keyword breadth and weak visual assets.
Incorporate the top winnable keywords "fdic," "branch locator," and "secure banking" into the app title, short description, and long description. These keywords have excellent/good KEI (1.51, 0.69, 0.6) and relatively low difficulty, making them realistic to rank for within 4‑6 weeks.
The Quality Score of 63% suggests room for improvement in screenshots, video, and localized text. Adding a short demo video, feature‑highlight screenshots that show ATM/branch locator and FDIC insurance badge, and updating the tagline can boost conversion and help the app climb charts.
- 1Add "FDIC" and "Branch Locator" to the app title (max 30 characters) and subtitle, preserving the brand term.
- 2Rewrite the long description to naturally embed "secure banking," "pay bills," and the three high‑KEI keywords, using bullet points and bold call‑outs.
- 3Create a 15‑second demo video showcasing ATM/branch search and FDIC insurance badge, and replace existing screenshots with annotated ones highlighting those features.
- 4Launch a small install‑campaign targeting the newly added keywords to accelerate ranking and generate chart traction.
- 5Implement an in‑app prompt to encourage satisfied users to leave a 5‑star review, aiming to raise the overall rating and quality score above 70%.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 11/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of First Savings Personal Mobile?
First Savings Personal Mobile has a visibility score of 11 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on July 3, 2026.
On how many keywords does First Savings Personal Mobile rank?
First Savings Personal Mobile is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of First Savings Personal Mobile?
Based on shared keyword rankings, the most frequent competitors of First Savings Personal Mobile are HUE/First Savings Credit Card, First Savings Business Mobile. These apps appear next to First Savings Personal Mobile on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is First Savings Personal Mobile in on the Google Play?
First Savings Personal Mobile is listed in the Finance category on the Google Play.
How can First Savings Personal Mobile improve its App Store Optimization?
Based on this audit, First Savings Personal Mobile should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to First Savings Personal Mobile.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.