This audit was generated on April 18, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
HUE/First Savings Credit Card

HUE/First Savings Credit Card

CAPITAL Card Services, INC

USUSen-US4.6 / 57,255 reviews Jul 14, 2025

Visibility Score

78Excellent

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
100
Based on keyword rankings
Keywords analyzed10
Ranked in top 5010
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
63
Rating and recency signals
Rating4.6 / 5
Last updated9 month(s) ago

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

10

Ranked in top 100

6

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
first savings#1
40
62
First Savings Personal Mobile
HUE/First Savings Credit Card
1
First Savings Personal Mobile
2
First Savings Bank Personal
3
First Federal Savings & Loan
4
First Savings Mortgage
5
hue card#1
79
40
Philips Hue
HUE/First Savings Credit Card
1
Philips Hue
2
Legacy First National Bank
3
Card by FNBO
4
PNC Mobile
5
first savings credit#1
59
41
Legacy First National Bank
HUE/First Savings Credit Card
1
Legacy First National Bank
2
Chime® – Fee-Free Banking
3
PNC Mobile
4
U.S. Bank Mobile Banking
5
first savings bank#3
47
49
First Savings Personal Mobile
First Savings Bank Bus. Mobile
First Savings Bank Personal
1
First Savings Personal Mobile
2
HUE/First Savings Credit Card
3
First Savings Bank Bus. Mobile
4
Peoples First Savings Bank
5
credit card account#6
78
41
SoFi: Bank, Investing & Crypto
PNC Mobile
Discover Mobile
1
Chase Mobile
2
CRED: Credit Cards, Bills, UPI
3
Elan Credit Card
4
SoFi: Bank, Investing & Crypto
5
credit card manager#8
51
60
Credit Card Manager
CRED: Credit Cards, Bills, UPI
Credit Card Manager
1
Credit Card Manager Pro
2
Credit Card Manager & Wallet
3
Credit Card Manager
4
DueSync - Credit Card Manager
5
mastercard app#11
60
35
mastercard Concierge
Transcash® Mastercard®
MasterCard Nearby
1
Mastercard In Control Pay
2
SHOW® Mastercard
3
Blaze Mastercard Mobile
4
Mastercard Travel Pass
5
credit card tracker#11
46
40
PREMIER Credit Card
CRED: Credit Cards, Bills, UPI
Debt Payoff Planner & Tracker
1
WalletHub: Credit & Budgeting
2
Zable Credit Card
3
Credit Tracker
4
Seen Mobile - Build Credit
5
credit card payment#13
72
42
Till: Debit Card for Kids
PhonePe UPI, Payment, Recharge
CRED: Credit Cards, Bills, UPI
1
Discover Mobile
2
Google Wallet
3
Atlas - Rewards Credit Card
4
Venmo
5
mobile credit managerOpportunity#57
49
42
Guardian Credit Union Alabama
Radiant Card Manager
Credit Card Manager
1
Chase Mobile
2
WellsOne Expense Manager 
3
Amegy Mobile Banking
4
J.P. Morgan Mobile
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
Credit Card Manager

Credit Card Manager

Finance

3.5Ahead1x
mastercard Concierge

mastercard Concierge

Travel & Local

2.7Ahead1x
PREMIER Credit Card

PREMIER Credit Card

Finance

4.6Ahead1x
SoFi: Bank, Investing & Crypto

SoFi: Bank, Investing & Crypto

Finance

3.9Ahead1x
Guardian Credit Union Alabama

Guardian Credit Union Alabama

Finance

4.9Ahead1x
Ranking behind you
Apps that you outrank on shared keywords
First Savings Personal Mobile

First Savings Personal Mobile

Finance

4.4Behind2x
CRED: Credit Cards, Bills, UPI

CRED: Credit Cards, Bills, UPI

Finance

4.8Behind2x
Philips Hue

Philips Hue

Lifestyle

4.5Behind1x
Transcash® Mastercard®

Transcash® Mastercard®

Finance

3.7Behind1x
First Savings Bank Bus. Mobile

First Savings Bank Bus. Mobile

Finance

Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Finance chart position

Finance
Not currently ranked in top 200
TurboTax: File Your Tax Return

TurboTax: File Your Tax Return

3.9
Cash App

Cash App

4.7
PayPal - Pay, Send, Save

PayPal - Pay, Send, Save

4.2
4
Venmo

Venmo

4.1
5
OnePay – Mobile Banking

OnePay – Mobile Banking

4.8
6
Chime® – Fee-Free Banking

Chime® – Fee-Free Banking

4.7
7
Testerup: Test & Earn Rewards

Testerup: Test & Earn Rewards

4.2
8
Intuit Credit Karma

Intuit Credit Karma

4.7
9
Capital One Mobile

Capital One Mobile

4.5
10
Progressive

Progressive

4.6
11
Klarna: Smarter everyday money

Klarna: Smarter everyday money

4.8
12
Google Wallet

Google Wallet

4.4
13
Chase Mobile

Chase Mobile

4.8
14
Atlas - Rewards Credit Card

Atlas - Rewards Credit Card

4.5
15
IRS2Go

IRS2Go

4.0

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

The app enjoys strong brand keyword rankings and excellent user ratings, but its overall quality and chart presence are lacking, limiting organic growth.

Brand Keyword Dominance
high

Three brand‑related keywords ('first savings', 'hue card', 'first savings credit') rank #1, capturing high traffic (40‑79) and securing 100% keyword coverage.

Strong User Rating
medium

Rating of 4.6★ from 7,255 reviews demonstrates high user satisfaction, which can be leveraged in conversion assets and marketing.

Low Quality Score
high

Quality Score sits at 63%, indicating issues with visual assets, description depth, or missing A/B tests that are hurting conversion and store ranking.

No Chart Presence
high

Charts Score is 0% and the app is not ranked in its Finance category, reflecting insufficient install velocity and discoverability.

Elevate Non‑Brand Keywords
high

High‑traffic non‑brand terms like 'mastercard app' (traffic 60, rank 11) and 'credit card tracker' (traffic 46, rank 11) should be moved into the title or short description to push them into the top‑10.

Boost Visual Assets
medium

Add 3+ high‑resolution screenshots with feature callouts, a short demo video, and refresh the icon; run Play Console A/B tests to improve the Quality Score and attract more installs.

Key Action Items
Priority actions to improve your app's visibility
  • 1Incorporate top non‑brand keywords ('mastercard app', 'credit card tracker', 'credit card payment') into the app title and short description within character limits.
  • 2Rewrite the long description to naturally embed high‑traffic keywords while highlighting biometric security and 24/7 access.
  • 3Create and upload at least three annotated screenshots and a 15‑second video demo that showcase key features.
  • 4Launch A/B testing experiments for the app icon, feature graphic, and description to identify the highest‑converting assets.
  • 5Run localized acquisition campaigns (e.g., English and Spanish) to increase install volume and aim for placement in the Finance top charts.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Strong visual presence

18 screenshots give users a comprehensive view of your app.

Excellent rating

Your 4.6 star rating builds user trust and improves conversion rates.

Strong keyword positions

Ranking in top 10 for 4 keyword(s): credit card manager, hue card, first savings bank.

Good visibility score

Score of 78/100 indicates solid app store presence.

Areas to Improve
Issues to address

Infrequent updates

Last updated 9 months ago. Regular updates signal active development and improve rankings.

Suggestions
Opportunities to explore

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Real-time keyword tracking
Daily visibility score updates
Competitor monitoring
AI-powered ASO suggestions
Unlimited keyword research

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of HUE/First Savings Credit Card?

HUE/First Savings Credit Card has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 18, 2026.

On how many keywords does HUE/First Savings Credit Card rank?

HUE/First Savings Credit Card is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of HUE/First Savings Credit Card?

Based on shared keyword rankings, the most frequent competitors of HUE/First Savings Credit Card are First Savings Personal Mobile, CRED: Credit Cards, Bills, UPI, Credit Card Manager. These apps appear next to HUE/First Savings Credit Card on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is HUE/First Savings Credit Card in on the Google Play?

HUE/First Savings Credit Card is listed in the Finance category on the Google Play.

How can HUE/First Savings Credit Card improve its App Store Optimization?

Based on this audit, HUE/First Savings Credit Card should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to HUE/First Savings Credit Card.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.