This audit was generated on March 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| finch | #23 |  |  |      | ||
| financial management | #31 |  |  |      | ||
| budget tracker | #43 |  |  |    | ||
| expense tracker | #44 |  |  |  | ||
| personal financeOpportunity | #67 |  |  |   | ||
| budgeting appOpportunity | #80 |  |  | | ||
| expense manager | #81 |  |  |   | ||
| ai bookkeepingOpportunity | Not ranked | — | — |      | ||
| accounting appOpportunity | Not ranked | — | — |     | ||
| money manager | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Hevy - Gym Log Workout Tracker
Health & Fitness
MoneyNote: Expense Tracker
Finance
CMSO suivi de compte et budget
Finance
Bluecoins Finance & Budget
Finance
Fortune City - A Finance App
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Chime – Mobile Banking
Rocket Mortgage
Venmo
OnePay – Mobile Banking
TurboTax: File Your Tax Return
Progressive
Capital One Mobile
Klarna: Smarter everyday money
Google Wallet
Kalshi: Trade News & Sports
Wells Fargo Mobile®
Chase Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Finch has a solid user rating and perfect quality score, but its visibility is hampered by weak keyword rankings, missing high‑traffic terms, and lack of chart presence. Prioritizing keyword optimization and conversion assets will drive installs and lift the visibility score.
The app scores 100% on quality and maintains a 4.6‑star rating from 342 reviews, indicating strong user satisfaction and a solid foundation for ASO improvements.
Only 7 of the top 10 target keywords are ranked, with key terms like "ai bookkeeping", "accounting app", and "money manager" not ranking at all, limiting organic discoverability.
The current title "Finch: Expense Tracker, Budget" omits high‑traffic keywords such as "AI" and "money manager" that have traffic scores above 70, reducing keyword relevance.
"AI bookkeeping" has a traffic score of 70 and difficulty of 37. Adding this term to the title, short description, and keyword field can capture untapped search volume with relatively low competition.
No chart placement indicates low install velocity. Refreshing screenshots and adding a short video that showcase AI‑driven categorization and multi‑ledger support can boost click‑through and conversion rates.
- 1Update the app title to include high‑value terms, e.g., "Finch: AI Expense Tracker & Budget Manager".
- 2Rewrite the short description (≤80 chars) to feature top keywords: "AI bookkeeping, expense tracker, budget & money manager".
- 3Add missing high‑traffic keywords ("ai bookkeeping", "accounting app", "money manager") to the keyword field and naturally embed them in the first 150 characters of the long description.
- 4Create new localized screenshots and a 15‑second video highlighting AI categorization, multi‑ledger support, and financial insights to improve conversion rates.
- 5Implement an in‑app review prompt after key actions to increase review count and maintain the 4.6‑star rating.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1895 characters, providing good keyword density and information for users.
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 27/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Finch: Expense Tracker, Budget?
Finch: Expense Tracker, Budget has a visibility score of 27 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 4, 2026.
On how many keywords does Finch: Expense Tracker, Budget rank?
Finch: Expense Tracker, Budget is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Finch: Expense Tracker, Budget?
Based on shared keyword rankings, the most frequent competitors of Finch: Expense Tracker, Budget are Habitica: Gamify Your Tasks, Hevy - Gym Log Workout Tracker, Soldi - Expense Tracker Budget. These apps appear next to Finch: Expense Tracker, Budget on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Finch: Expense Tracker, Budget in on the Google Play?
Finch: Expense Tracker, Budget is listed in the Finance category on the Google Play.
How can Finch: Expense Tracker, Budget improve its App Store Optimization?
Based on this audit, Finch: Expense Tracker, Budget should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Finch: Expense Tracker, Budget.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.