This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| self-esteem and confidence | #1 | — |  |     | ||
| self esteem booster | #1 | — | |  | ||
| confidence builder | #3 | |  |   | ||
| self love | #5 |  |  | | ||
| personal growth | #26 |  |  |      | ||
| self care | #91 |  |  |     | ||
| mental wellnessOpportunity | Not ranked | — | — |      | ||
| mental health | Not ranked | — | — |    | ||
| self improvementOpportunity | Not ranked | — | — |   | ||
| positive affirmations | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
MindBuddy: Mood Journal & CBT
Health & Fitness
Total Confidence & Self Esteem
Lifestyle
Unique - Self-love & Self-care
Health & Fitness
Glowin - Lifestyle Routines
Health & Fitness
SELF - Self Esteem & Self Love
Health & Fitness
CounselCat - AI Therapy
Health & Fitness
Confidence by Emma Troupe
Health & Fitness
#SelfLove (GG Confidence & Sel
Medical
5 Minute Journal・Self-care
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Stay Connected & Safe
T-Life
KashKick: Get paid to have fun
DailyGift: Earn Reward
Ring - Always Home
Playful Rewards: Play & Earn
Lemon8 - Lifestyle Community
Amazon Alexa
Nextdoor: Neighborhood Network
myPurina – Pet Rewards App
Google Home
Rewarded Play: Earn Gift Cards
Cash Giraffe: Games & Rewards
LG ThinQ
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app enjoys strong rankings for its core keywords and a solid 4.5‑star rating, but it lacks chart presence and ranks poorly for several high‑traffic keywords, limiting broader visibility.
The app ranks #1 for "self-esteem and confidence" and "self esteem booster" and #3 for "confidence builder", capturing high intent traffic (30‑31 daily searches). Maintain these positions with ongoing keyword monitoring.
A 4.5‑star rating across 1,717 reviews signals strong user satisfaction, which can boost conversion when highlighted in the store listing.
Charts Score is 0%; the app does not appear in global or category charts, reducing organic discoverability and credibility. This is a key area to address for growth.
Keywords such as "mental wellness" (45 searches), "mental health" (65), "self improvement" (44) and "positive affirmations" (62) have high demand but the app is not ranked, limiting potential installs.
Incorporate the unranked high‑traffic terms into the title, short description, and long description using natural language. Test variations via A/B experiments to improve rankings without sacrificing readability.
Current screenshots and description truncate after "Gui" and lack compelling calls‑to‑action. Update visuals with feature‑focused screenshots, add a short video, and embed keyword‑rich captions to improve click‑through and conversion rates.
- 1Add high‑traffic keywords (mental wellness, mental health, self improvement, positive affirmations) to title/short description and refresh the long description with LSI terms.
- 2Launch a visual assets overhaul: new icon, 5+ screenshots with annotated text, and a 15‑second promo video highlighting guided exercises.
- 3Implement an in‑app prompt or email campaign to solicit more 5‑star reviews, aiming for >2,000 reviews to boost rating momentum.
- 4Run A/B tests on title and short description variations to monitor ranking changes for target keywords.
- 5Consider adding English‑plus‑Spanish localization to tap into larger mental‑wellness audiences.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2129 characters, providing good keyword density and information for users.
Strong visual presence
22 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): confidence builder, self love, self esteem booster.
Good visibility score
Score of 63/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Self-Esteem and Confidence?
Self-Esteem and Confidence has a visibility score of 63 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Self-Esteem and Confidence rank?
Self-Esteem and Confidence is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Self-Esteem and Confidence?
Based on shared keyword rankings, the most frequent competitors of Self-Esteem and Confidence are SELF - Self Esteem & Self Love, MindBuddy: Mood Journal & CBT, CounselCat - AI Therapy. These apps appear next to Self-Esteem and Confidence on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Self-Esteem and Confidence in on the Google Play?
Self-Esteem and Confidence is listed in the Lifestyle category on the Google Play.
How can Self-Esteem and Confidence improve its App Store Optimization?
Based on this audit, Self-Esteem and Confidence should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Self-Esteem and Confidence.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.