This audit was generated on April 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| self esteem | #2 |  |  |    | ||
| self love | #3 | |  |  | ||
| confidence booster | #7 |  |  |    | ||
| self help | #9 |  |  |     | ||
| self | #10 |  | |     | ||
| self care | #35 |  |  |   | ||
| daily affirmations | #51 |  |  |     | ||
| mental health | Not ranked | — | — |      | ||
| breathing exercisesOpportunity | Not ranked | — | — |      | ||
| positive mindsetOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Selfony: Self-Care Companion
Lifestyle
Self Love - Daily Affirmations
Health & Fitness
ModernSam: The Self-Care RPG
Health & Fitness
#SelfLove (GG Confidence & Sel
Medical
PocketPal: Daily Affirmations
Lifestyle
Self-Esteem and Confidence
Lifestyle
Unique - Self-love & Self-care
Health & Fitness
Symptom, Mood & Period Tracker
Health & Fitness
Confidence by Emma Troupe
Health & Fitness
PepTalk: Daily Motivation App
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Blood Pressure Log
Planet Fitness
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Step Tracker Launcher
Blood Pressure Care
Chair Workout: Women's Edition
Finch: Self-Care Pet
healow
Step Counter - Pedometer
Flo Ovulation & Period Tracker
Strava: Run, Bike, Walk
Blood Pressure
Health Sense: Track & Record
BitePal: AI Calorie Counter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SELF has excellent user satisfaction (4.8 rating, 90% quality) but suffers from weak visibility due to low keyword rankings and no chart presence. Immediate focus should be on keyword optimization and driving organic installs.
The app scores 90% on quality and maintains a 4.8/5 rating from 114 reviews, indicating strong user satisfaction and low crash rates. Leverage this credibility in the listing to improve conversion.
Only 5 of the top 10 target keywords are ranked, giving a Keywords Score of 38%. Core terms like "self" (rank 10, difficulty 93) and "self care" (rank 35, difficulty 86) are far from optimal.
Charts Score is 0% with no placement in global or category charts, preventing organic discovery. This is a critical gap for acquisition.
Keywords such as "confidence booster" (rank 7, difficulty 31) and "self esteem" (rank 2, difficulty 53) are already performing well. Embedding them in the title, short description, and within the long description can boost relevance.
High‑traffic terms like "daily affirmations" (rank 51, difficulty 77) and "positive mindset" (not ranked, difficulty 37) are untapped. Adding these to the description and metadata will capture additional search volume.
The app is not ranked in the Health & Fitness category, limiting category‑based discovery. Optimizing the category‑specific keywords and possibly selecting a more precise sub‑category can improve rank.
- 1Rewrite the app title and short description to include top‑ranking keywords: "self love", "self esteem", and "confidence booster".
- 2Integrate missing high‑traffic keywords (e.g., "mental health", "self care", "breathing exercises", "daily affirmations", "positive mindset") into the long description and feature list.
- 3Launch a focused acquisition campaign (in‑app prompts, social ads, referral incentives) to increase installs and drive 5‑star reviews, aiming to appear in Google Play charts.
- 4Update screenshots and video to highlight daily affirmations, breathing exercises, and confidence‑boosting features, reinforcing the new keyword focus.
- 5Set up weekly competitor monitoring to track keyword rank shifts and adjust metadata or bid strategies accordingly.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2229 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): confidence booster, self help.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SELF - Self Esteem & Self Love?
SELF - Self Esteem & Self Love has a visibility score of 33 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 29, 2026.
On how many keywords does SELF - Self Esteem & Self Love rank?
SELF - Self Esteem & Self Love is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SELF - Self Esteem & Self Love?
Based on shared keyword rankings, the most frequent competitors of SELF - Self Esteem & Self Love are Self-Esteem and Confidence, Selfony: Self-Care Companion, Self Love - Daily Affirmations. These apps appear next to SELF - Self Esteem & Self Love on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SELF - Self Esteem & Self Love in on the Google Play?
SELF - Self Esteem & Self Love is listed in the Health & Fitness category on the Google Play.
How can SELF - Self Esteem & Self Love improve its App Store Optimization?
Based on this audit, SELF - Self Esteem & Self Love should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SELF - Self Esteem & Self Love.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.