This audit was generated on April 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| white noise | #21 |  |  |      | ||
| relaxation music | #36 |  |  |     | ||
| relaxing sounds | #42 |  |  |    | ||
| calming soundsOpportunity | #54 |  |  |  | ||
| sleep musicOpportunity | #60 |  |  |  | ||
| sleep betterOpportunity | #86 |  |  |    | ||
| sleep sound | Not ranked | — | — | | ||
| guided meditationOpportunity | Not ranked | — | — |    | ||
| asmr | Not ranked | — | — |      | ||
| mindfulness | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Brown Noise, Sleep Sounds: BRW
Health & Fitness
Relax Ocean: sleep sounds
Lifestyle
Noise Machine - Green, White
Health & Fitness
Calming Galaxy: Sleep, Relax
Health & Fitness
sleepytime
Health & Fitness
White Noise Zen Sleep Sounds
Health & Fitness
Sleep Sounds - Relax and Sleep
Health & Fitness
Meditation & Sleep: Practico
Health & Fitness
Tide - Sleep & Meditation
Health & Fitness
Sleep Tracker - Sleep Cycle
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Blood Pressure Log
Planet Fitness
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Step Tracker Launcher
Blood Pressure Care
Chair Workout: Women's Edition
Finch: Self-Care Pet
healow
Step Counter - Pedometer
Flo Ovulation & Period Tracker
Strava: Run, Bike, Walk
Blood Pressure
Health Sense: Track & Record
BitePal: AI Calorie Counter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Sleep Sound has critical visibility issues with a 22/100 score, failing to rank top 10 for any target keywords and absent from charts entirely. Despite decent quality score (78%), the app suffers from poor keyword optimization, weak competitive positioning against established players, and missed opportunities in lower-difficulty niches.
The app ranks beyond position 21 for all 10 analyzed keywords, with 4 keywords ('sleep sound', 'guided meditation', 'asmr', 'mindfulness') completely unranked. This indicates fundamental metadata issues—title and description lack keyword density. The app's own name 'sleep sound' isn't ranked, suggesting Google doesn't associate the brand with the search term.
'Calming sounds' (difficulty 39, rank 54) and 'relaxation music' (difficulty 37, rank 36) present immediate wins with 50K+ combined traffic. The app already ranks 36-54 for these—strategic title/description placement and keyword repetition could push these into top 10 within 2-4 weeks given low competition barriers.
'ASMR' (difficulty 95, traffic 78) and 'white noise' (difficulty 75, rank 21) are dominated by established apps with 100K+ reviews. Continuing to prioritize these wastes optimization real estate. The current rank 21 for 'white noise' represents a ceiling—competitors like 'Brown Noise, Sleep Sounds' likely have insurmountable authority advantages in this head term.
78% quality score with 4.2/5 rating from 42 reviews indicates positive user experience. This supports conversion rate optimization (CRO) efforts—if visibility improves, the app should convert reasonably well. Recent update (March 2026) signals active maintenance, a positive ranking factor Google weighs against stagnant competitors.
Current keyword strategy ignores compound phrases like 'sleep sounds free', 'white noise for babies', 'rain sounds sleep', 'bedtime stories for adults'—lower volume but higher intent with manageable difficulty. Competitor analysis shows minimal shared keyword overlap (1 each), suggesting undifferentiated positioning no one owns.
'Sleep Sound' is indistinguishable from generic category searches—users searching this term see competitors first, and the app fails to rank for its own name. Confusing developer name 'HealthCare Fitness calorie mental' dilutes topical authority across unrelated verticals, hurting category ranking potential in Health & Fitness.
- 1Rewrite title to 'Calming Sounds: Sleep Music & White Noise' prioritizing rankable keywords (difficulty <50) over brand name, and restructure description to front-load 'relaxation music', 'calming sounds', and 'sleep better' in first 160 characters
- 2Abandon 'asmr', 'mindfulness', and 'guided meditation' as primary targets; replace with 5-7 long-tail sleep sound variants identified through keyword research (e.g., 'rain sounds for sleeping', 'brown noise fan')
- 3Implement A/B test for screenshots/icons emphasizing 'no ads' and 'offline listening'—key differentiators against 'Brown Noise, Sleep Sounds' and 'Relax Ocean' based on their review analysis
- 4Launch review generation campaign targeting 100+ ratings to cross credibility threshold; current 42 reviews signals low download velocity hurting rankings
- 5Create separate developer account or rebrand to 'SleepSound Apps' to consolidate topical authority—current 'HealthCare Fitness calorie mental' name spreads E-A-T across unrelated health verticals
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2715 characters, providing good keyword density and information for users.
Strong visual presence
16 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 22/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Sleep Sound: Relax White Noise?
Sleep Sound: Relax White Noise has a visibility score of 22 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 29, 2026.
On how many keywords does Sleep Sound: Relax White Noise rank?
Sleep Sound: Relax White Noise is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Sleep Sound: Relax White Noise?
Based on shared keyword rankings, the most frequent competitors of Sleep Sound: Relax White Noise are Brown Noise, Sleep Sounds: BRW, White Noise Zen Sleep Sounds, Relax Ocean: sleep sounds. These apps appear next to Sleep Sound: Relax White Noise on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Sleep Sound: Relax White Noise in on the Google Play?
Sleep Sound: Relax White Noise is listed in the Health & Fitness category on the Google Play.
How can Sleep Sound: Relax White Noise improve its App Store Optimization?
Based on this audit, Sleep Sound: Relax White Noise should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Sleep Sound: Relax White Noise.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.