This audit was generated on April 29, 2026
The data may no longer be up to date.
This audit was generated on April 29, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| white noise | #21 |  |  |      | ||
| relaxation music | #36 |  |  |     | ||
| relaxing sounds | #42 |  |  |    | ||
| calming soundsOpportunity | #54 |  |  |  | ||
| sleep musicOpportunity | #60 |  |  |  | ||
| sleep betterOpportunity | #86 |  |  |    | ||
| sleep sound | Not ranked | — | — | | ||
| guided meditationOpportunity | Not ranked | — | — |    | ||
| asmr | Not ranked | — | — |      | ||
| mindfulness | Not ranked | — | — |      |
Apps positioned directly before or after yours on keywords
Health & Fitness
Lifestyle
Health & Fitness
Health & Fitness
Health & Fitness
Health & Fitness
Health & Fitness
Health & Fitness
Health & Fitness
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Health & Fitness chart position
Blood Pressure Log
Planet Fitness
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Step Tracker Launcher
Blood Pressure Care
Chair Workout: Women's Edition
Finch: Self-Care Pet
healow
Step Counter - Pedometer
Flo Ovulation & Period Tracker
Strava: Run, Bike, Walk
Blood Pressure
Health Sense: Track & Record
BitePal: AI Calorie Counter
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Sleep Sound has critical visibility issues with a 22/100 score, failing to rank top 10 for any target keywords and absent from charts entirely. Despite decent quality score (78%), the app suffers from poor keyword optimization, weak competitive positioning against established players, and missed opportunities in lower-difficulty niches.
The app ranks beyond position 21 for all 10 analyzed keywords, with 4 keywords ('sleep sound', 'guided meditation', 'asmr', 'mindfulness') completely unranked. This indicates fundamental metadata issues—title and description lack keyword density. The app's own name 'sleep sound' isn't ranked, suggesting Google doesn't associate the brand with the search term.
'Calming sounds' (difficulty 39, rank 54) and 'relaxation music' (difficulty 37, rank 36) present immediate wins with 50K+ combined traffic. The app already ranks 36-54 for these—strategic title/description placement and keyword repetition could push these into top 10 within 2-4 weeks given low competition barriers.
'ASMR' (difficulty 95, traffic 78) and 'white noise' (difficulty 75, rank 21) are dominated by established apps with 100K+ reviews. Continuing to prioritize these wastes optimization real estate. The current rank 21 for 'white noise' represents a ceiling—competitors like 'Brown Noise, Sleep Sounds' likely have insurmountable authority advantages in this head term.
78% quality score with 4.2/5 rating from 42 reviews indicates positive user experience. This supports conversion rate optimization (CRO) efforts—if visibility improves, the app should convert reasonably well. Recent update (March 2026) signals active maintenance, a positive ranking factor Google weighs against stagnant competitors.
Current keyword strategy ignores compound phrases like 'sleep sounds free', 'white noise for babies', 'rain sounds sleep', 'bedtime stories for adults'—lower volume but higher intent with manageable difficulty. Competitor analysis shows minimal shared keyword overlap (1 each), suggesting undifferentiated positioning no one owns.
'Sleep Sound' is indistinguishable from generic category searches—users searching this term see competitors first, and the app fails to rank for its own name. Confusing developer name 'HealthCare Fitness calorie mental' dilutes topical authority across unrelated verticals, hurting category ranking potential in Health & Fitness.
Actionable recommendations to improve your visibility
Your description is 2715 characters, providing good keyword density and information for users.
16 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Score of 22/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Common questions about this ASO audit.
Sleep Sound: Relax White Noise has a visibility score of 22 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 29, 2026.
Sleep Sound: Relax White Noise is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Sleep Sound: Relax White Noise are Brown Noise, Sleep Sounds: BRW, White Noise Zen Sleep Sounds, Relax Ocean: sleep sounds. These apps appear next to Sleep Sound: Relax White Noise on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Sleep Sound: Relax White Noise is listed in the Health & Fitness category on the Google Play.
Based on this audit, Sleep Sound: Relax White Noise should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Sleep Sound: Relax White Noise.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US