This audit was generated on May 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| splitup | #1 | — |  |     | ||
| roommate expense | #5 |  |  |    | ||
| shared expense calculator | #7 | |  |  | ||
| expense splitter app | #7 |  | | | ||
| travel expense split | #9 |  |  |  | ||
| group bill split | #9 |  | |  | ||
| group expense tracker | #11 |  |  |  | ||
| bill splitterOpportunity | #55 |  |  |  | ||
| expense manager | Not ranked | — | — |     | ||
| event expense trackerOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Splitkaro: Split Expenses
Finance
Budget App & Tracker: Spendee
Finance
SplitEase: Bill & Tip Splitter
Finance
Travel Split –Split Trip Bills
Travel & Local
Splid – Split group bills
Finance
Settle Up – Group Expenses
Finance
SplitUp - Bill & Expense Split
Finance
Expense Tracker & Budget App
Finance
SplitBot - Group Bill Splitter
Finance
Expenzo - Split group expenses
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Kalshi: Trade News & Sports
Capital One Mobile
Testerup: Freecash & Rewards
Citi Mobile®
Progressive
Intuit Credit Karma
Google Wallet
Chase Mobile
Klarna: Smarter everyday money
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Splitup ranks #1 for its brand keyword and has a strong overall keyword score (89%), but suffers from a low quality score (40%) and lack of visibility in charts and reviews, limiting its growth potential.
The app holds the #1 position for the primary keyword "splitup" with traffic 46 and low difficulty (33), ensuring baseline discoverability for brand‑search traffic.
8 out of 10 target keywords are already ranked (average rank ~14), delivering a Keywords Score of 89%. This indicates the current metadata captures most core search intent.
Quality Score is only 40% and the app has 0 reviews, which heavily penalizes ranking in Google Play charts and reduces conversion rates. Users also cannot see social proof.
Two high‑traffic keywords—"expense manager" (traffic 74, difficulty 68) and "event expense tracker" (traffic 52, difficulty 43)—are not ranked, representing untapped search volume.
Charts Score is 0% because the app lacks compelling screenshots/video and localized assets. Updating visuals and adding a short promo video can boost conversion and chart performance.
Competitors like Splitkaro rank ahead despite sharing only 2 keywords. Analyzing their asset layout, feature highlights, and user‑review strategies can reveal quick wins for Splitup.
- 1Rewrite the short and full description to naturally include the missing high‑traffic keywords (e.g., "expense manager", "event expense tracker") while preserving readability.
- 2Create 5 high‑resolution screenshots and a 15‑second promo video that showcase group creation, bill splitting, and roommate/ travel scenarios; localize assets for top markets.
- 3Launch an in‑app prompt or email campaign to collect the first 100 genuine reviews, aiming for a minimum 4‑star rating.
- 4Conduct A/B testing on the app icon and feature graphic to improve click‑through rates and drive chart placement.
- 5Monitor competitor asset updates weekly and adjust Splitup’s feature highlights to emphasize unique benefits (e.g., “no messy math”, “instant split calculation”).
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3262 characters, providing good keyword density and information for users.
Strong visual presence
16 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): travel expense split, roommate expense, shared expense calculator.
Good visibility score
Score of 69/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Splitup - Group Expense?
Splitup - Group Expense has a visibility score of 69 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 6, 2026.
On how many keywords does Splitup - Group Expense rank?
Splitup - Group Expense is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Splitup - Group Expense?
Based on shared keyword rankings, the most frequent competitors of Splitup - Group Expense are Settle Up – Group Expenses, Splitkaro: Split Expenses, SplitUp - Bill & Expense Split. These apps appear next to Splitup - Group Expense on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Splitup - Group Expense in on the Google Play?
Splitup - Group Expense is listed in the Finance category on the Google Play.
How can Splitup - Group Expense improve its App Store Optimization?
Based on this audit, Splitup - Group Expense should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Splitup - Group Expense.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.