This audit was generated on June 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| splitup | #2 |  |  |    | ||
| bill splitter | #18 |  |  |      | ||
| bill splitter app | #19 |  |  |  | ||
| split bills | #32 | |  |   | ||
| split expenses | #36 |  |  | | ||
| expense sharingOpportunity | #59 |  |  |  | ||
| expense tracker | Not ranked | — | — |      | ||
| shared expensesOpportunity | Not ranked | — | — | | ||
| group expense managerOpportunity | Not ranked | — | — | | ||
| track expensesOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Splitup - Group Expense
Finance
SplitNest - Bill Split App
Finance
Settle Up – Group Expenses
Finance
WeXpense - track & split
Finance
eXpend: Make Budgeting a Habit
Finance
SplitUp: Divorce Support
Lifestyle
My Splitly Split Bills Smartly
Productivity
Splitwell: Split Expenses
Finance
Split Bills & Expense Tracker
Tools
Expense AI - Budget Tracker
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Trump Accounts: Official App
Capital One Mobile
Kalshi: Trade News & Sports
Progressive
Google Wallet
Chase Mobile
Klarna: Smarter everyday money
Citi Mobile®
Grant Cash Advance
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SplitUp has a solid brand presence, ranking #2 for its own name, but overall visibility is low with a 39/100 score and many high‑traffic keywords unranked. Immediate focus should be on expanding keyword coverage, boosting user ratings, and gaining chart traction to compete with established expense‑splitting apps.
The app’s own name "splitup" ranks #2 with a traffic score of 46 and moderate difficulty (33), giving a strong anchor for ASO. Leverage this by keeping the brand at the start of the title and using it in the short description.
Keywords like "expense tracker" (traffic 80), "shared expenses" (traffic 45), and "track expenses" (traffic 56) are not ranked at all, despite moderate difficulty (40‑67). Incorporate these terms naturally into the title, short description, and feature list to capture their search volume.
The app currently has 0 reviews and no rating, contributing to a Quality Score of only 50%. Implement an in‑app review prompt after a successful split and encourage happy users to rate, targeting at least 10 five‑star reviews in the first month.
Charts Score is 0% – the app isn’t appearing in global or category charts. Drive an initial wave of organic installs via social referrals, cross‑promotion, or a limited‑time incentive to push the app into the top 200, unlocking algorithmic boost.
The first 500 characters mention core features but miss many target keywords. Rewrite the short and full descriptions to embed high‑traffic terms (e.g., "bill splitter app", "expense sharing", "group expense manager") while maintaining readability.
- 1Add a secondary keyword to the app title, e.g., "SplitUp – Bill Splitter & Expense Tracker".
- 2Revise the short and full descriptions to include unranked high‑traffic keywords in natural sentences and bullet points.
- 3Integrate an in‑app prompt requesting a rating after a user completes their first bill split; aim for ≥10 reviews in 30 days.
- 4Launch a focused acquisition campaign (social media, referral rewards) to achieve at least 200 installs in 2 weeks and enter the finance charts.
- 5Update screenshots and app icon with keyword‑rich captions and clear visuals of bill‑splitting flow to improve conversion.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3328 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SplitUp - Bill & Expense Split?
SplitUp - Bill & Expense Split has a visibility score of 39 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
On how many keywords does SplitUp - Bill & Expense Split rank?
SplitUp - Bill & Expense Split is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SplitUp - Bill & Expense Split?
Based on shared keyword rankings, the most frequent competitors of SplitUp - Bill & Expense Split are Splitup - Group Expense, SplitUp: Divorce Support, SplitNest - Bill Split App. These apps appear next to SplitUp - Bill & Expense Split on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SplitUp - Bill & Expense Split in on the Google Play?
SplitUp - Bill & Expense Split is listed in the Finance category on the Google Play.
How can SplitUp - Bill & Expense Split improve its App Store Optimization?
Based on this audit, SplitUp - Bill & Expense Split should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SplitUp - Bill & Expense Split.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.