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10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| splitup | #2 |  |  |    | ||
| bill splitter | #18 |  |  |      | ||
| bill splitter app | #19 |  |  |  | ||
| split bills | #32 | |  |   | ||
| split expenses | #36 |  |  | | ||
| expense sharing | #59 |  |  |  | ||
| expense tracker | Not ranked | — | — |      | ||
| shared expenses | Not ranked | — | — | | ||
| group expense manager | Not ranked | — | — | | ||
| track expenses | Not ranked | — | — |  |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
SplitUp has a solid brand presence, ranking #2 for its own name, but overall visibility is low with a 39/100 score and many high‑traffic keywords unranked. Immediate focus should be on expanding keyword coverage, boosting user ratings, and gaining chart traction to compete with established expense‑splitting apps.
The app’s own name "splitup" ranks #2 with a traffic score of 46 and moderate difficulty (33), giving a strong anchor for ASO. Leverage this by keeping the brand at the start of the title and using it in the short description.
Keywords like "expense tracker" (traffic 80), "shared expenses" (traffic 45), and "track expenses" (traffic 56) are not ranked at all, despite moderate difficulty (40‑67). Incorporate these terms naturally into the title, short description, and feature list to capture their search volume.
The app currently has 0 reviews and no rating, contributing to a Quality Score of only 50%. Implement an in‑app review prompt after a successful split and encourage happy users to rate, targeting at least 10 five‑star reviews in the first month.
Charts Score is 0% – the app isn’t appearing in global or category charts. Drive an initial wave of organic installs via social referrals, cross‑promotion, or a limited‑time incentive to push the app into the top 200, unlocking algorithmic boost.
The first 500 characters mention core features but miss many target keywords. Rewrite the short and full descriptions to embed high‑traffic terms (e.g., "bill splitter app", "expense sharing", "group expense manager") while maintaining readability.
Actionable recommendations to improve your visibility
Your description is 3328 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
SplitUp - Bill & Expense Split has a visibility score of 39 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
SplitUp - Bill & Expense Split is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of SplitUp - Bill & Expense Split are Splitup - Group Expense, SplitUp: Divorce Support, SplitNest - Bill Split App. These apps appear next to SplitUp - Bill & Expense Split on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
SplitUp - Bill & Expense Split is listed in the Finance category on the Google Play.
Based on this audit, SplitUp - Bill & Expense Split should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SplitUp - Bill & Expense Split.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US