This audit was generated on May 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess strategy | #2 |  |  |    | ||
| chess king | #21 |  |  |     | ||
| chess tactics | #76 |  |  |    | ||
| beginner chessOpportunity | #81 |  |  |     | ||
| chess tutorialOpportunity | #83 |  |  |   | ||
| chess lessonsOpportunity | #92 |  |  |  | ||
| chess coursesOpportunity | #93 |  |  |  | ||
| learn chess | Not ranked | — | — |  | ||
| chess trainingOpportunity | Not ranked | — | — | | ||
| improve chessOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess Tactics for Beginners
Game Board
Chess Strategy (1800-2400)
Game Board
IdeaTactics chess tactics Pro
Game Puzzle
Acid Ape Chess GM Edition
Game Board
Karuah Chess
Game Board
CT-ART 4.0 (Chess Tactics)
Game Board
Chess - Play and Learn Online
Game Board
Chess Prep Pro Openings
Game Board
Chess Trainer
Game Puzzle
Chess
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app shows a solid foundation with a top‑ranked keyword ("chess strategy" at #2) and a decent quality score (63%), but overall visibility is low (29/100) due to missing chart presence and many high‑traffic keywords not ranking.
The keyword "chess strategy" ranks #2 with 48 traffic points, indicating strong relevance and potential to drive installs. Leverage this position by featuring the term prominently in the title and subtitle to capture even more organic traffic.
Charts Score is 0%, meaning the app does not appear in any top‑charts (global or category). This limits discovery, especially for casual browsers. Boost install velocity through targeted acquisition campaigns and A/B testing of store assets to improve CTR and conversion.
Keywords like "learn chess" (traffic 52), "improve chess" (51) and "chess training" (51) are not ranked at all, despite moderate difficulty (41‑71). Adding these terms to the title, subtitle, and description can quickly capture untapped search volume.
Current title "Chess Strategy for Beginners" misses several high‑traffic terms. A revised title such as "Learn Chess: Strategy for Beginners" (or adding a subtitle with "chess lessons, training") stays within the 30‑character limit and targets multiple keywords.
Visuals (icon, screenshots, video) are not reflected in the audit but are crucial for conversion. Conduct an A/B test with clearer, benefit‑focused screenshots and a short gameplay video to raise the conversion rate, which will in turn improve the Quality Score.
- 1Update the app title to include high‑traffic terms like "Learn Chess" while retaining the core brand.
- 2Rewrite the short description and full description to embed unranked keywords (learn chess, improve chess, chess training) in natural, bullet‑point format.
- 3Add a subtitle/short description that features 2–3 top keywords (e.g., "Chess lessons, tactics & training").
- 4Launch an A/B test for the icon and screenshots, emphasizing beginner benefits and interactive lessons.
- 5Implement an in‑app prompt and email follow‑up to encourage users to leave 5‑star reviews, aiming to increase review count and rating above 4.5.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3955 characters, providing good keyword density and information for users.
No significant issues found
Improve visibility
Score of 29/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess Strategy for Beginners?
Chess Strategy for Beginners has a visibility score of 29 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 1, 2026.
On how many keywords does Chess Strategy for Beginners rank?
Chess Strategy for Beginners is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess Strategy for Beginners?
Based on shared keyword rankings, the most frequent competitors of Chess Strategy for Beginners are Chess Tactics for Beginners, CT-ART 4.0 (Chess Tactics), Chess Strategy (1800-2400). These apps appear next to Chess Strategy for Beginners on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess Strategy for Beginners in on the Google Play?
Chess Strategy for Beginners is listed in the Game Board category on the Google Play.
How can Chess Strategy for Beginners improve its App Store Optimization?
Based on this audit, Chess Strategy for Beginners should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Strategy for Beginners.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.