How your app performs across different visibility factors
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess strategy | #2 | |||||
| chess king | #21 | |||||
| chess tactics | #76 | |||||
| beginner chess | #81 | |||||
| chess tutorial | #83 | |||||
| chess lessons | #92 | |||||
| chess courses | #93 | |||||
| learn chess | Not ranked | — | — | |||
| chess training | Not ranked | — | — | |||
| improve chess | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Game Board
Game Board
Game Puzzle
Game Board
Game Board
Game Board
Game Board
Game Board
Game Puzzle
Game Board
Occurrence count shows how many keywords each competitor appears on
Game Board chart position
Mahjong Blast
Vita Mahjong
MONOPOLY GO!
Color by Number:Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Chess - Play and Learn Online
Bingo Dice
Farkle Dice Roll
MONOPOLY: Bingo!
Click Wood
Color Oasis - Color by Number
Chess - Offline Board Game
Mahjong Voyage: Tile Matching
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app shows a solid foundation with a top‑ranked keyword ("chess strategy" at #2) and a decent quality score (63%), but overall visibility is low (29/100) due to missing chart presence and many high‑traffic keywords not ranking.
The keyword "chess strategy" ranks #2 with 48 traffic points, indicating strong relevance and potential to drive installs. Leverage this position by featuring the term prominently in the title and subtitle to capture even more organic traffic.
Charts Score is 0%, meaning the app does not appear in any top‑charts (global or category). This limits discovery, especially for casual browsers. Boost install velocity through targeted acquisition campaigns and A/B testing of store assets to improve CTR and conversion.
Keywords like "learn chess" (traffic 52), "improve chess" (51) and "chess training" (51) are not ranked at all, despite moderate difficulty (41‑71). Adding these terms to the title, subtitle, and description can quickly capture untapped search volume.
Current title "Chess Strategy for Beginners" misses several high‑traffic terms. A revised title such as "Learn Chess: Strategy for Beginners" (or adding a subtitle with "chess lessons, training") stays within the 30‑character limit and targets multiple keywords.
Visuals (icon, screenshots, video) are not reflected in the audit but are crucial for conversion. Conduct an A/B test with clearer, benefit‑focused screenshots and a short gameplay video to raise the conversion rate, which will in turn improve the Quality Score.
Actionable recommendations to improve your visibility
Your description is 3955 characters, providing good keyword density and information for users.
No significant issues found
Score of 29/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime