This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess traps pro | #1 | — |  |     | ||
| chess traps | #3 |  |  |   | ||
| improve chess skills | #38 |  |  |      | ||
| chess training | #48 |  |  |   | ||
| master chess | #51 |  |  |   | ||
| chess openings | #87 |  |  |    | ||
| chess tactics | Not ranked | — | — |     | ||
| chess strategyOpportunity | Not ranked | — | — |   | ||
| learn chess | Not ranked | — | — | | ||
| chess tactics trainerOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
The Queen's Gambit Chess
Game Board
Chess Traps
Game Puzzle
Chess Master: Board Game
Game Board
Chess Puzzles and Tactics
Game Puzzle
Chess 3D - Offline Board Game
Game Board
Chess Coach Pro
Game Board
Chess Tactics in Caro-Kann
Game Board
Chess traps.2
Game Board
Chessis: Chess Analysis
Game Board
Chess Opening Lab (1400-2000)
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Strategy chart position
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Puzzles & Chaos: Frozen Castle
Plants vs. Zombies™
Dark War Survival
Clash Royale
Lands of Jail
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Mafia City
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Chess Traps Pro ranks #1 for its branded keyword but lacks visibility for high‑traffic generic terms, resulting in a low overall visibility score (36/100). Immediate focus should be on expanding keyword coverage and improving chart rankings.
The app holds the #1 position for "chess traps pro" with a traffic potential of 36 and a low difficulty (39), indicating strong brand recognition. Maintain this advantage while expanding to broader terms.
"chess tactics" (traffic 39, difficulty 69) and "chess strategy" (traffic 48, difficulty 49) are not ranked, and "chess openings" sits at #87 with difficulty 67. These are high‑traffic, moderate‑difficulty terms that currently drive no organic installs.
Keywords like "learn chess" (traffic 52, difficulty 71), "chess training" (rank 48, traffic 51, difficulty 42), and "improve chess skills" (rank 38, traffic 49, difficulty 40) have strong search volume. Adding them to the title, short description, and long description can boost discoverability.
The app has a 0% charts score and is not listed in any category ranking, meaning it gains no visibility from top‑list placements. This dramatically reduces organic traffic.
Competitors such as Chess Traps and The Queen's Gambit Chess share only one keyword each. Introducing niche keywords like "chess puzzles", "tactics puzzles", and "endgame training" can capture unmet search demand and differentiate the app.
Current rating is 3.0 / 5 across 503 reviews, which drags the quality score down despite a 53% rating. Improving UX and prompting satisfied users for reviews can raise the rating and conversion rate.
- 1Add top‑traffic non‑branded keywords (e.g., "chess tactics", "learn chess", "chess training") to the app title and short description.
- 2Rewrite the long description to include high‑traffic keywords naturally, using bullet points and LSI terms like "chess puzzles" and "endgame training".
- 3Optimize the app’s graphics (icon, feature graphic, screenshots) and run A/B tests to improve click‑through rate and push the app onto the strategy category charts.
- 4Launch an in‑app prompt after successful training sessions to encourage 4‑star+ reviews, targeting a rating increase to ≥4.2.
- 5Localize the primary keyword set into top‑performing languages (e.g., Spanish, German) to capture additional traffic and improve global chart eligibility.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1750 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.0 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess Traps Pro: 1000+?
Chess Traps Pro: 1000+ has a visibility score of 36 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does Chess Traps Pro: 1000+ rank?
Chess Traps Pro: 1000+ is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess Traps Pro: 1000+?
Based on shared keyword rankings, the most frequent competitors of Chess Traps Pro: 1000+ are Chess Coach Pro, The Queen's Gambit Chess, Chess Tactics in Caro-Kann. These apps appear next to Chess Traps Pro: 1000+ on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess Traps Pro: 1000+ in on the Google Play?
Chess Traps Pro: 1000+ is listed in the Game Strategy category on the Google Play.
How can Chess Traps Pro: 1000+ improve its App Store Optimization?
Based on this audit, Chess Traps Pro: 1000+ should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess Traps Pro: 1000+.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.