How your app performs across different visibility factors
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess traps pro | #1 | — | ||||
| chess traps | #3 | |||||
| improve chess skills | #38 | |||||
| chess training | #48 | |||||
| master chess | #51 | |||||
| chess openings | #87 | |||||
| chess tactics | Not ranked | — | — | |||
| chess strategy | Not ranked | — | — | |||
| learn chess | Not ranked | — | — | |||
| chess tactics trainer | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Game Board
Game Puzzle
Game Board
Game Puzzle
Game Board
Game Board
Game Board
Game Board
Game Board
Game Board
Occurrence count shows how many keywords each competitor appears on
Game Strategy chart position
Last Asylum: Plague
Kingshot
Tiles Survive!
Total Battle: War Strategy
Whiteout Survival
Doomsday × Ghost in the Shell
Lords Mobile: Kingdom Wars
Evony: The King's Return
Puzzles & Chaos: Frozen Castle
Plants vs. Zombies™
Dark War Survival
Clash Royale
Lands of Jail
Archer Assassin Shooting Game
Mafia City
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Chess Traps Pro ranks #1 for its branded keyword but lacks visibility for high‑traffic generic terms, resulting in a low overall visibility score (36/100). Immediate focus should be on expanding keyword coverage and improving chart rankings.
The app holds the #1 position for "chess traps pro" with a traffic potential of 36 and a low difficulty (39), indicating strong brand recognition. Maintain this advantage while expanding to broader terms.
"chess tactics" (traffic 39, difficulty 69) and "chess strategy" (traffic 48, difficulty 49) are not ranked, and "chess openings" sits at #87 with difficulty 67. These are high‑traffic, moderate‑difficulty terms that currently drive no organic installs.
Keywords like "learn chess" (traffic 52, difficulty 71), "chess training" (rank 48, traffic 51, difficulty 42), and "improve chess skills" (rank 38, traffic 49, difficulty 40) have strong search volume. Adding them to the title, short description, and long description can boost discoverability.
The app has a 0% charts score and is not listed in any category ranking, meaning it gains no visibility from top‑list placements. This dramatically reduces organic traffic.
Competitors such as Chess Traps and The Queen's Gambit Chess share only one keyword each. Introducing niche keywords like "chess puzzles", "tactics puzzles", and "endgame training" can capture unmet search demand and differentiate the app.
Current rating is 3.0 / 5 across 503 reviews, which drags the quality score down despite a 53% rating. Improving UX and prompting satisfied users for reviews can raise the rating and conversion rate.
Actionable recommendations to improve your visibility
Your description is 1750 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
A 3.0 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime