This audit was generated on April 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess traps.2 | #1 | — |  |     | ||
| chess traps | #4 | |  | | ||
| chess openings | Not ranked | — | — |      | ||
| chess strategiesOpportunity | Not ranked | — | — |      | ||
| chess tactics | Not ranked | — | — |    | ||
| improve chess skillsOpportunity | Not ranked | — | — |      | ||
| chess pitfallsOpportunity | Not ranked | — | — |    | ||
| learn chess | Not ranked | — | — |  | ||
| chess videosOpportunity | Not ranked | — | — |     | ||
| chess analysisOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Chess traps
Game Board
Trap Chess™
Game Board
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Game Board chart position
Vita Mahjong
Mahjong Blast
MONOPOLY GO!
Color by Number：Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Bingo Dice
Chess - Play and Learn Online
Farkle Dice Roll
Click Wood
Color Oasis - Color by Number
MONOPOLY: Bingo!
Chess - Offline Board Game
Yatzy - Fun Classic Dice Game
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app ranks well for its exact brand keywords but lacks visibility for broader, high‑traffic chess terms, resulting in a modest 54/100 visibility score and no chart presence.
The app holds rank 1 for the exact title "chess traps.2" (traffic 42, difficulty 37) and rank 4 for "chess traps" (traffic 30, difficulty 46). This demonstrates strong brand recognition and should be retained in the title and short description.
Eight high‑traffic keywords (e.g., "chess openings" traffic 34, difficulty 67; "learn chess" traffic 52, difficulty 71) are not ranked. Expanding the keyword set and integrating these terms into the title, short description, and long description could dramatically boost discoverability.
Charts score is 0%, meaning the app is not appearing in any top‑install or top‑grossing charts globally or within the Board Games category. Increasing install velocity through ASO and acquisition campaigns is essential to break into the charts.
Competitors like "Chess Traps Pro" rank ahead using similar keywords. By adding shared high‑traffic terms ("chess tactics", "chess strategies") and optimizing metadata, the app can capture portions of their search traffic.
The description is truncated and lacks compelling calls‑to‑action. Adding clear benefits, bullet points, and high‑quality screenshots/video can raise the conversion rate, which in turn improves the quality score.
- 1Integrate top‑traffic keywords (e.g., "chess openings", "chess tactics", "learn chess") into the title, short description, and long description, ensuring natural readability.
- 2Create a localized promo video and update screenshots to showcase trap videos and analysis features, emphasizing the learning benefit.
- 3Launch a review‑generation campaign (in‑app prompt after a successful trap study) to increase the number of 5‑star reviews and boost the quality score.
- 4Run an A/B test on the app listing (title length, first‑screen screenshot, call‑to‑action wording) to improve install‑to‑view conversion and drive chart eligibility.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Infrequent updates
Last updated 25 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Chess traps.2?
Chess traps.2 has a visibility score of 54 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 30, 2026.
On how many keywords does Chess traps.2 rank?
Chess traps.2 is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Chess traps.2?
Based on shared keyword rankings, the most frequent competitors of Chess traps.2 are Chess traps, Chess Traps Pro: 1000+, Trap Chess™. These apps appear next to Chess traps.2 on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Chess traps.2 in on the Google Play?
Chess traps.2 is listed in the Game Board category on the Google Play.
How can Chess traps.2 improve its App Store Optimization?
Based on this audit, Chess traps.2 should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Chess traps.2.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.