How your app performs across different visibility factors
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| chess traps.2 | #1 | — | ||||
| chess traps | #4 | |||||
| chess openings | Not ranked | — | — | |||
| chess strategies | Not ranked | — | — | |||
| chess tactics | Not ranked | — | — | |||
| improve chess skills | Not ranked | — | — | |||
| chess pitfalls | Not ranked | — | — | |||
| learn chess | Not ranked | — | — | |||
| chess videos | Not ranked | — | — | |||
| chess analysis | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Game Board
Game Board
Occurrence count shows how many keywords each competitor appears on
Game Board chart position
Vita Mahjong
Mahjong Blast
MONOPOLY GO!
Color by Number:Coloring Games
Happy Color®: Color by Number
Vigor Mahjong
Bingo Blitz™️ - Bingo Games
Bingo Dice
Chess - Play and Learn Online
Farkle Dice Roll
Click Wood
Color Oasis - Color by Number
MONOPOLY: Bingo!
Chess - Offline Board Game
Yatzy - Fun Classic Dice Game
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app ranks well for its exact brand keywords but lacks visibility for broader, high‑traffic chess terms, resulting in a modest 54/100 visibility score and no chart presence.
The app holds rank 1 for the exact title "chess traps.2" (traffic 42, difficulty 37) and rank 4 for "chess traps" (traffic 30, difficulty 46). This demonstrates strong brand recognition and should be retained in the title and short description.
Eight high‑traffic keywords (e.g., "chess openings" traffic 34, difficulty 67; "learn chess" traffic 52, difficulty 71) are not ranked. Expanding the keyword set and integrating these terms into the title, short description, and long description could dramatically boost discoverability.
Charts score is 0%, meaning the app is not appearing in any top‑install or top‑grossing charts globally or within the Board Games category. Increasing install velocity through ASO and acquisition campaigns is essential to break into the charts.
Competitors like "Chess Traps Pro" rank ahead using similar keywords. By adding shared high‑traffic terms ("chess tactics", "chess strategies") and optimizing metadata, the app can capture portions of their search traffic.
The description is truncated and lacks compelling calls‑to‑action. Adding clear benefits, bullet points, and high‑quality screenshots/video can raise the conversion rate, which in turn improves the quality score.
Actionable recommendations to improve your visibility
Your 4.6 star rating builds user trust and improves conversion rates.
Last updated 25 months ago. Regular updates signal active development and improve rankings.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime