How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| forward chess | #1 | — | ||||
| book reader chess | #1 | — | ||||
| chess bookstore | #1 | — | ||||
| chess book reader | #2 | |||||
| interactive chess book | #3 | |||||
| chess training app | #29 | |||||
| chess study tool | #52 | |||||
| chess analysis tool | Not ranked | — | — | |||
| stockfish engine | Not ranked | — | — | |||
| chess strategy guide | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
Game Board chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Forward Chess has strong core keyword rankings and a high quality score, but lacks chart presence and category ranking, limiting organic discoverability for broader, high‑traffic terms.
The app ranks #1 for "forward chess", "book reader chess", and "chess bookstore", and #2‑3 for "chess book reader" and "interactive chess book", covering 5 of the 10 target keywords with high traffic (32‑45) and moderate difficulty (35‑42). Maintain these positions and use them in the title and short description.
Quality Score is 90% and the app holds a 4.6‑star rating from 1,287 reviews, indicating strong user satisfaction that can be leveraged in promotional assets and review prompts.
Charts Score is 0% and the app is not ranked in the Board Games category, meaning it receives virtually no organic traffic from category or top‑charts browsing. This is a major visibility gap.
Keywords like "stockfish engine" (traffic 53), "chess analysis tool" (traffic 34) and "chess strategy guide" (traffic 40) have decent search volume but are not ranked, representing missed opportunity.
Add the unranked high‑traffic terms to the app title, short description, and long‑description copy, and create localized versions where difficulty is low (34‑39). Also incorporate synonyms such as "chess engine" and "chess study" to capture broader intent.
Actionable recommendations to improve your visibility
Your description is 1565 characters, providing good keyword density and information for users.
9 screenshots give users a comprehensive view of your app.
Your 4.6 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 3 keyword(s): interactive chess book, book reader chess, chess bookstore.
Score of 80/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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