This audit was generated on May 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| total launcher | #1 | — |  |     | ||
| launcher themes | #12 |  | |     | ||
| customizable launcher | #13 |  |  |   | ||
| personalized launcher | #13 |  | |   | ||
| smart launcher | #16 | |  |  | ||
| android launcher | #17 |  |  | | ||
| launcher customization | #19 |  |  | | ||
| home screen | Not ranked | — | — |   | ||
| screen lock | Not ranked | — | — |      | ||
| android homeOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Nova Launcher Lifetime Prime
Personalization
BIG Launcher for Seniors
Communication
Ares Launcher -Themes Launcher
Productivity
GO Launcher -Themes&Wallpapers
Personalization
Launcher OS™ Pro
Personalization
Total Launcher Key
Personalization
Before Launcher | Go Minimal
Personalization
Minimalist Launcher - Flow
Productivity
Microsoft Launcher
Personalization
Pear Launcher
Personalization
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Personalization chart position
Easy Homescreen
Easy Mail - Email Launcher
Pillow Chase Home App
Candy Race Launcher
Zedge™ Wallpapers & Ringtones
DramaStream Launcher
Themepack - App Icons, Widgets
iControl: Easy Widgets Themes
Anime Shimeji Screen Pets
Anime Screen Pets: Shimeji
Zipper Lock Screen: Zip Theme
Colliz - DIY Wallpaper Craft
Make Money: Play to Earn Cash
Cute Keyboard: Sounds & Emojis
Facemoji AI Emoji Keyboard
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Total Launcher ranks #1 for its brand keyword but lacks visibility in high‑traffic generic terms and chart positions. The primary priority is to broaden keyword coverage and improve store conversion assets to boost rankings and downloads.
The app holds the #1 position for "total launcher" with traffic 55 and a moderate difficulty of 50, securing a solid anchor keyword. Leverage this strength in the title and short description to reinforce brand authority.
"home screen" (traffic 51, difficulty 68), "screen lock" (traffic 46, difficulty 71) and "android home" (traffic 53, difficulty 45) are not ranking despite strong search volume. The current metadata does not contain these terms, limiting discoverability.
Charts Score is 0 % and the app is not ranked in its Personalization category, indicating low install velocity or poor conversion. Competing launchers like Nova show higher chart traction, suggesting a need for install‑boost tactics.
The first 500 characters lack many target keywords (e.g., "customizable launcher", "launcher themes", "smart launcher"). Rewriting the description to embed the top‑10 keywords naturally can improve relevance scores and ranking.
Current store listing appears minimal (no mention of screenshots, video, or localized graphics). Adding high‑quality screenshots, a short promo video, and localized feature graphics can raise conversion rate, feeding the charts algorithm.
Competitors often target multiple languages. Translating the title, short description, and key assets into top markets (e.g., English, Spanish, Hindi) can capture additional traffic for keywords like "android launcher" and "launcher customization".
- 1Rewrite the short description and full description to naturally include the 7 ranked keywords and the 3 high‑traffic unranked keywords (home screen, screen lock, android home).
- 2Create and upload a 15‑second promo video plus 4‑5 high‑resolution screenshots highlighting customization features and themes.
- 3Design a new feature graphic and app icon for A/B testing to improve click‑through and install conversion rates.
- 4Launch a localized store listing campaign for English, Spanish, and Hindi, mirroring the keyword‑rich copy and visual assets.
- 5Implement an in‑app prompt encouraging five‑star reviews after a key customization action to sustain the 4.4‑star rating and boost quality signals.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Total Launcher?
Total Launcher has a visibility score of 59 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 29, 2026.
On how many keywords does Total Launcher rank?
Total Launcher is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Total Launcher?
Based on shared keyword rankings, the most frequent competitors of Total Launcher are Total Launcher Key, Nova Launcher Lifetime Prime, Before Launcher | Go Minimal. These apps appear next to Total Launcher on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Total Launcher in on the Google Play?
Total Launcher is listed in the Personalization category on the Google Play.
How can Total Launcher improve its App Store Optimization?
Based on this audit, Total Launcher should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Total Launcher.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.