This audit was generated on May 31, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| identity guard | #1 | — |  |     | ||
| identity theft protection | #2 |  | |   | ||
| id protection | #2 |  |  |   | ||
| identity theft insurance | #2 | | |   | ||
| fraud alert | #19 |  | |      | ||
| credit lock | #38 |  |  |      | ||
| credit monitoringOpportunity | Not ranked | — | — |   | ||
| dark web monitoringOpportunity | Not ranked | — | — |      | ||
| secure vpn | Not ranked | — | — |      | ||
| data protectionOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
LifeLock Identity by Norton
Finance
Trend Micro ID Protection
Tools
Citizen: Protect The World
News & Magazines
App Lock - Ultra AppLock
Productivity
IdentityForce
Finance
Aura: Security & Protection
Finance
WOT Mobile Security Protection
Tools
Guardio - Mobile Security
Tools
Creditship: AI Credit Coach
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Capital One Mobile
Progressive
Google Wallet
Kalshi: Trade News & Sports
Citi Mobile®
Chase Mobile
Atlas - Rewards Credit Card
Grant Cash Advance
Klarna: Smarter everyday money
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Identity Guard has solid keyword rankings (100% keyword score) but suffers from low chart visibility and a modest quality score (50%). Immediate focus should be on boosting chart rankings and converting keyword strength into higher install volume through listing improvements and targeting unranked high‑traffic keywords.
Four of the ten target keywords rank in the top 2 (e.g., "identity guard" #1, "identity theft protection" #2, "id protection" #2). This drives strong organic discoverability and should be leveraged in the title and short description.
Charts Score is 0% with no global or category rankings, indicating that the app is not gaining enough installs to appear in top charts. This limits exposure beyond keyword searches.
Quality Score sits at 50%, suggesting issues with conversion assets (screenshots, video, description length) and possibly user experience. Improving these assets can raise click‑through and install rates.
Keywords like "credit monitoring" (traffic 49), "dark web monitoring" (traffic 33), "secure vpn" (traffic 86) and "data protection" (traffic 59) have high search volume but the app is not ranked. Incorporating these terms naturally into the title, short description, and long description can capture additional traffic.
Competitors such as LifeLock and Trend Micro rank ahead on shared keywords while Identity Guard lags on others (e.g., "credit lock" #38, "fraud alert" #19). A focused SEO campaign on these mid‑difficulty terms (difficulty 36‑43) can close the gap.
- 1Integrate unranked high‑traffic keywords (credit monitoring, dark web monitoring, secure vpn, data protection) into the app title, short description, and long description while maintaining readability.
- 2Refresh store assets: add a high‑impact feature video, update screenshots to highlight key benefits (dark web alerts, credit lock), and ensure each screenshot includes a keyword‑rich caption.
- 3Launch a short‑term install campaign (e.g., Google UAC) to boost daily install volume and trigger chart rankings in the Finance category.
- 4Implement an A/B test for the app icon and feature graphic to improve click‑through rate, aiming to raise the Quality Score above 70%.
- 5Encourage satisfied users to leave 5‑star reviews and respond to existing reviews to improve rating sentiment and overall rating.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2344 characters, providing good keyword density and information for users.
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): identity theft protection, identity theft insurance.
Good visibility score
Score of 78/100 indicates solid app store presence.
Infrequent updates
Last updated 10 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Identity Guard: ID Protection?
Identity Guard: ID Protection has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 31, 2026.
On how many keywords does Identity Guard: ID Protection rank?
Identity Guard: ID Protection is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Identity Guard: ID Protection?
Based on shared keyword rankings, the most frequent competitors of Identity Guard: ID Protection are IdentityForce, LifeLock Identity by Norton, Aura: Security & Protection. These apps appear next to Identity Guard: ID Protection on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Identity Guard: ID Protection in on the Google Play?
Identity Guard: ID Protection is listed in the Finance category on the Google Play.
How can Identity Guard: ID Protection improve its App Store Optimization?
Based on this audit, Identity Guard: ID Protection should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Identity Guard: ID Protection.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.