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10
Keywords analyzed
6
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| identity guard | #1 | Live trend | — |  | |||
| identity theft protection | #2 | Live trend |  |  | |||
| id protection | #2 | Live trend |  |  | |||
| identity theft insurance | #2 | Live trend | | | |||
| fraud alert | #19 | Live trend |  |  | |||
| credit lock | #38 | Live trend |  |  | |||
| credit monitoring | Not ranked | Live trend | — | — | |||
| dark web monitoring | Not ranked | Live trend | — | — | |||
| secure vpn | Not ranked | Live trend | — | — | |||
| data protection | Not ranked | Live trend | — | — |
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Personalized insights generated by our AI
Identity Guard has solid keyword rankings (100% keyword score) but suffers from low chart visibility and a modest quality score (50%). Immediate focus should be on boosting chart rankings and converting keyword strength into higher install volume through listing improvements and targeting unranked high‑traffic keywords.
Four of the ten target keywords rank in the top 2 (e.g., "identity guard" #1, "identity theft protection" #2, "id protection" #2). This drives strong organic discoverability and should be leveraged in the title and short description.
Charts Score is 0% with no global or category rankings, indicating that the app is not gaining enough installs to appear in top charts. This limits exposure beyond keyword searches.
Quality Score sits at 50%, suggesting issues with conversion assets (screenshots, video, description length) and possibly user experience. Improving these assets can raise click‑through and install rates.
Keywords like "credit monitoring" (traffic 49), "dark web monitoring" (traffic 33), "secure vpn" (traffic 86) and "data protection" (traffic 59) have high search volume but the app is not ranked. Incorporating these terms naturally into the title, short description, and long description can capture additional traffic.
Competitors such as LifeLock and Trend Micro rank ahead on shared keywords while Identity Guard lags on others (e.g., "credit lock" #38, "fraud alert" #19). A focused SEO campaign on these mid‑difficulty terms (difficulty 36‑43) can close the gap.
Finance chart position
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Common questions about this ASO audit.
Identity Guard: ID Protection has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 31, 2026.
Identity Guard: ID Protection is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Identity Guard: ID Protection are IdentityForce, LifeLock Identity by Norton, Aura: Security & Protection. These apps appear next to Identity Guard: ID Protection on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Identity Guard: ID Protection is listed in the Finance category on the Google Play.
Based on this audit, Identity Guard: ID Protection should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Identity Guard: ID Protection.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
