This audit was generated on May 5, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| my balance | #14 |  |  |      | ||
| daily expenses | #84 |  |  |      | ||
| smart expenseOpportunity | #87 |  |  |      | ||
| expense tracker | #89 |  |  |     | ||
| personal financeOpportunity | Not ranked | — | — |    | ||
| budget plannerOpportunity | Not ranked | — | — |    | ||
| money manager | Not ranked | — | — |    | ||
| track spendingOpportunity | Not ranked | — | — |  | ||
| financial trackerOpportunity | Not ranked | — | — |  | ||
| monthly budgetOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
myWisely: Mobile Banking
Finance
DailyCost － Expense Tracker
Tools
Expense Tracker Money Manager
Finance
Money Manager : Track Expense
Finance
Airtel: Recharge, Bank & Loans
Finance
MoneyControl Expense Tracking
Finance
Budget Planner - Offline
Finance
SimplyWise: Receipts, Expenses
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Kalshi: Trade News & Sports
Liberty Mutual Mobile
Testerup: Freecash & Rewards
Capital One Mobile
Intuit Credit Karma
Google Wallet
Progressive
Grant Cash Advance
Citi Mobile®
Atlas - Rewards Credit Card
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Expense Tracker: My Balance has a very low visibility score (11/100) due to poor keyword rankings, zero user ratings, and no chart presence. Immediate focus should be on keyword optimization, acquiring reviews, and improving store assets to boost discoverability.
Only 4 of the 10 target keywords are ranked (my balance #14, expense tracker #89, daily expenses #84, smart expense #87) and none appear in the top 10, limiting organic discoverability. Prioritize moving these into higher positions by revising metadata and boosting relevance.
The app currently has a 0.0 rating with 0 reviews, which drastically reduces conversion rates and trust. Implement an in‑app prompt after meaningful usage and encourage honest feedback to build social proof.
Keywords like "expense tracker" (traffic 80) and "my balance" (traffic 60) have strong search volume. Insert them into the app title and short description while staying within character limits to capture more impressions.
The Quality Score is only 40%, indicating weak visuals. Redesign the icon for clarity, add 5-6 high‑resolution screenshots with highlighted features, and create a 15‑second promo video to improve user engagement and conversion.
The selected keywords align well with the finance niche and have moderate difficulty (e.g., personal finance difficulty 34, financial tracker difficulty 37), offering a realistic chance to rank higher once the metadata is optimized.
Charts Score is 0% with no global or category ranking. By increasing download velocity through ASO improvements and targeted install campaigns, the app can enter the finance charts, boosting visibility further.
- 1Revise the app title to include "Expense Tracker" and "My Balance" within the 30‑character limit.
- 2Update the short description to embed high‑traffic keywords such as "personal finance", "budget planner", and "track spending".
- 3Refresh visual assets: redesign the icon, add 5‑6 feature‑focused screenshots with captions, and upload a short promo video.
- 4Launch a review acquisition flow: prompt users after 3 days of stable use, offer a small incentive, and respond promptly to early reviews.
- 5Run a short‑term install campaign targeting finance‑interested users to boost download velocity and pursue chart placement.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 11/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Expense Tracker: My Balance?
Expense Tracker: My Balance has a visibility score of 11 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 5, 2026.
On how many keywords does Expense Tracker: My Balance rank?
Expense Tracker: My Balance is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Expense Tracker: My Balance?
Based on shared keyword rankings, the most frequent competitors of Expense Tracker: My Balance are myWisely: Mobile Banking, Airtel: Recharge, Bank & Loans, DailyCost － Expense Tracker. These apps appear next to Expense Tracker: My Balance on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Expense Tracker: My Balance in on the Google Play?
Expense Tracker: My Balance is listed in the Finance category on the Google Play.
How can Expense Tracker: My Balance improve its App Store Optimization?
Based on this audit, Expense Tracker: My Balance should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Expense Tracker: My Balance.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.