This audit was generated on May 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| kael | #1 | — |  |     | ||
| life coachOpportunity | #77 |  |  |      | ||
| ai therapyOpportunity | Not ranked | — | — |      | ||
| personal growthOpportunity | Not ranked | — | — |      | ||
| mental healthOpportunity | Not ranked | — | — |      | ||
| self improvementOpportunity | Not ranked | — | — |   | ||
| mindful livingOpportunity | Not ranked | — | — |      | ||
| emotional intelligenceOpportunity | Not ranked | — | — |     | ||
| behavioral changeOpportunity | Not ranked | — | — |      | ||
| cognitive coachingOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Kael: AI Habit Coach
Health & Fitness
KnowU - Master Fortune in Life
Entertainment
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Strava: Run, Bike, Walk
Planet Fitness
Yuka - Food & Cosmetic Scanner
Flo Cycle & Period Tracker
Cal AI - Calorie Tracker
MyFitnessPal: Calorie Counter
LADDER Strength Training Plans
MenuFit - Healthy Eating Out
AllTrails: Hike, Bike & Run
Crunch Fitness
iCardiac: Heart Rate & Health
Cronometer: Calorie Counter
Runna: Running Plans & Coach
Finch: Self-Care Pet
StepsApp Pedometer
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Kael: AI Life Coach has a very low visibility score (12/100) due mainly to poor keyword rankings, lack of ratings, and no chart presence. The only strong point is the brand keyword "kael" ranking #1, but the app must broaden and optimize its keyword set and improve its conversion assets.
The exact‑match brand keyword "kael" ranks #1 with 14 monthly searches and low difficulty (25), giving the app a solid anchor in the App Store search funnel.
Only 2 of the 10 target keywords are ranked (13% keyword score). High‑traffic terms like "ai therapy" (74 searches, difficulty 46) and "mental health" (63 searches, difficulty 57) are not ranked, limiting discoverability.
The app has a 0.0 rating with 0 reviews, contributing to a modest 50% quality score and reducing conversion likelihood for new users.
The app does not appear in any global or category charts, resulting in a 0% charts score and indicating no organic momentum.
Incorporate high‑volume, moderate‑difficulty terms such as "mental health" (63 searches, diff 57), "self improvement" (60, diff 43), and "emotional intelligence" (54, diff 31) into the title, subtitle, and keyword field to capture additional search volume.
Competitor Simply.Coach ranks ahead and shares only 1 keyword. Adding unique long‑tail keywords like "behavioral change" and "cognitive coaching" (both unranked) can carve a niche and reduce direct competition.
- 1Rewrite the title/subtitle to include primary keywords (e.g., "Kael: AI Life Coach & Mental Health Assistant").
- 2Populate the 100‑character keyword field with high‑traffic terms: mental health, self improvement, mindful living, emotional intelligence, behavioral change, cognitive coaching.
- 3Implement an in‑app prompt after 3 sessions asking users to rate the app and leave a review to build social proof.
- 4Add localized, high‑quality screenshots and a short preview video that showcase AI‑driven coaching features and outcomes.
- 5Run a small Apple Search Ads campaign targeting the unranked high‑traffic keywords to gain initial visibility and seed rankings.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1660 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Kael: AI Life Coach?
Kael: AI Life Coach has a visibility score of 12 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 6, 2026.
On how many keywords does Kael: AI Life Coach rank?
Kael: AI Life Coach is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Kael: AI Life Coach?
Based on shared keyword rankings, the most frequent competitors of Kael: AI Life Coach are Kael: AI Habit Coach, Simply.Coach, KnowU - Master Fortune in Life. These apps appear next to Kael: AI Life Coach on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Kael: AI Life Coach in on the Apple App Store?
Kael: AI Life Coach is listed in the Health & Fitness category on the Apple App Store.
How can Kael: AI Life Coach improve its App Store Optimization?
Based on this audit, Kael: AI Life Coach should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Kael: AI Life Coach.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.