Moshiy

The app’s own name, "moshiy", ranks #2 with traffic potential of 51 and a low difficulty score of 34, showing strong brand recognition. Leverage this by keeping the brand term in the title and reinforcing it in the short description.

The app has no user ratings (0/5), which heavily impacts the quality score (50%) and conversion rate. Lack of social proof also lowers the algorithmic trust factor.

9 out of 10 high‑traffic keywords (e.g., "word games" traffic 82, difficulty 61) are not ranked at all. This is the main driver of the 17% keyword score and limits organic reach.

Incorporate top‑performing keywords (word games, brain training, word puzzles, vocabulary builder) into the title (max 30 chars), short description, and repeatedly but naturally in the long description. This can lift keyword rankings and improve the quality score.

Current quality score suggests missing or low‑impact visuals. Adding high‑resolution screenshots, an engaging 15‑second gameplay video, and an icon that highlights the word‑search concept can improve the quality score and click‑through rate.

Competitor Moshi Kids shares one keyword and ranks ahead. Position Moshiy as a fast‑paced brain‑training word game by emphasizing speed ("60‑second challenges") and daily puzzles in the copy and visual assets to carve a distinct niche.