This audit was generated on May 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| ourcal | #1 | — |  |     | ||
| shared calendar | #25 |  |  |   | ||
| couple calendar | #27 |  |  |   | ||
| group calendar | #46 |  |  |  | ||
| private calendarOpportunity | #52 |  |  |    | ||
| family calendarOpportunity | #68 |  |  |  | ||
| encrypted calendarOpportunity | Not ranked | — | — |   | ||
| secure calendarOpportunity | Not ranked | — | — | | ||
| end-to-end encryption calendarOpportunity | Not ranked | — | — |  | ||
| shared family plannerOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Teamup Calendar
Business
Notion Calendar
Productivity
Simple Calendar & Planner
Productivity
Cubbily Shared Family Calendar
Productivity
Couples Calendar - Boubou
Lifestyle
Family Shared Calendar: FamCal
Productivity
Zoho Calendar
Productivity
Weekly Calendar: Tasks & Notes
Productivity
149 Live Calendar & ToDo List
Productivity
Cozi Family Organizer
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Meta AI - Assistant & Glasses
Claude by Anthropic
Google Gemini
Microsoft Word: Edit Documents
WakeBox
Grok - AI Chat & Video
MeloTick
PDF Reader - PDF Viewer
ScanNow Home
PDF Reader - Viewer & Editor
Adobe Acrobat Reader: Edit PDF
Google Docs
Document Reader - PDF Editor
DuckDuckGo, Duck.ai, & VPN
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
OurCal has strong brand visibility (rank 1 for "ourcal") but suffers from low overall visibility (35/100) due to weak keyword coverage and lack of chart presence. The immediate priority is to expand and optimize keyword usage while boosting downloads to earn chart rankings.
The brand keyword "ourcal" ranks #1 with traffic score 54 and moderate difficulty, providing a solid foundation for ASO. Leverage this by keeping the brand at the forefront of the title and short description.
Key terms like "shared calendar" (rank 25), "family calendar" (rank 68) and "group calendar" (rank 46) sit outside the top 20, limiting discoverability. These should be prioritized in the title, short description, and early description copy.
Keywords with strong traffic but no ranking—"encrypted calendar", "secure calendar", "end‑to‑end encryption calendar"—present quick wins. Adding them verbatim to the description and subtitle can push them into the index.
The app currently has a 0% charts score, meaning it isn’t appearing in any top‑charts. Without chart visibility, organic traffic stays low. A short‑term install campaign combined with a refreshed store listing can generate the installs needed for chart eligibility.
Competitors like Notion Calendar and Teamup Calendar rank higher for shared‑calendar related terms. Conduct a competitor keyword gap analysis and incorporate any high‑performing, relevant keywords they rank for (e.g., "team calendar", "family planner").
- 1Rewrite the app title to include primary keywords, e.g., "OurCal Secure Shared Calendar" (max 30 chars).
- 2Add a concise short description/subtitle that combines brand and top keywords, such as "Secure shared family & group calendar with end‑to‑end encryption".
- 3Integrate missing high‑traffic keywords (encrypted calendar, secure calendar, end‑to‑end encryption calendar) verbatim into the first 150 characters of the long description.
- 4Launch a targeted install‑boost campaign (Google UAC or Play Store “Pre‑install” ads) to achieve chart placement within 2‑3 weeks.
- 5Implement an in‑app prompt and review response strategy to increase the rating count and push the rating above 4.3.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3456 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of OurCal: Shared Calendar?
OurCal: Shared Calendar has a visibility score of 35 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
On how many keywords does OurCal: Shared Calendar rank?
OurCal: Shared Calendar is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of OurCal: Shared Calendar?
Based on shared keyword rankings, the most frequent competitors of OurCal: Shared Calendar are Family Shared Calendar: FamCal, Teamup Calendar, Zoho Calendar. These apps appear next to OurCal: Shared Calendar on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is OurCal: Shared Calendar in on the Google Play?
OurCal: Shared Calendar is listed in the Productivity category on the Google Play.
How can OurCal: Shared Calendar improve its App Store Optimization?
Based on this audit, OurCal: Shared Calendar should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to OurCal: Shared Calendar.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.