How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| gifthorse | #1 | — |  |     | ||
| gift tracker | #3 |  |  |   | ||
| christmas list | #15 |  |  |   | ||
| gift registry | #20 |  |  |    | ||
| wish list maker | #21 |  |  |  | ||
| wishlist manager | #33 |  |  |   | ||
| gift idea generator | #33 |  |  |    | ||
| secret santa planner | #97 |  |  |      | ||
| birthday gift ideas | Not ranked | — | — |   | ||
| wishlist organizer | Not ranked | — | — |  |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a solid start with strong brand keyword rankings and a decent keywords score, but suffers from low quality signals and missing high‑traffic keyword rankings, resulting in a modest visibility score of 54.
The brand term "gifthorse" ranks #1 with traffic 43 and low difficulty (27), driving consistent organic visibility. Keep the brand name in the title and leverage it in the short description.
Quality score is only 50% with a 0‑star rating and 0 reviews, which hurts conversion and ranking potential. Implement an in‑app prompt and incentive strategy to collect at least 20 5‑star reviews within the next month.
Keywords like "birthday gift ideas" (traffic 31) and "wishlist organizer" (traffic 31) are not ranked, leaving valuable search volume untapped. Add these terms to the title, short description, and feature list to improve rankings.
Charts score is 0% – the app is not appearing in global or category top charts. Boost install volume through ASO tweaks and a brief paid acquisition burst to break into the top 200, unlocking organic chart momentum.
Competitors ahead in the market use richer screenshots, demo videos, and compelling feature graphics. Refresh the store listing with high‑resolution screenshots, a 15‑second video, and a standout icon to increase click‑through rates.
Actionable recommendations to improve your visibility
Your description is 3328 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): gifthorse.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Gift Tracker & Wish List Maker has a visibility score of 54 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
Gift Tracker & Wish List Maker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Gift Tracker & Wish List Maker are CardHorse-Sell Gift Cards, Wishlist — Gift List: Rewish, Wishlists & Gifts - WishOwl. These apps appear next to Gift Tracker & Wish List Maker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Gift Tracker & Wish List Maker is listed in the Shopping category on the Google Play.
Based on this audit, Gift Tracker & Wish List Maker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Gift Tracker & Wish List Maker.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US