This audit was generated on May 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| giftruly | #1 | — |  |     | ||
| gift finder | #4 |  |  | | ||
| ai gift ideas | #8 |  |  |      | ||
| unique gift ideas | #10 |  |  |     | ||
| gift recommendation | #10 |  |  |  | ||
| gift giving | #11 |  |  |  | ||
| christmas gift finder | #30 |  |  |    | ||
| personalized gifts | #46 |  |  |  | ||
| birthday gift ideasOpportunity | Not ranked | — | — | | ||
| valentines day giftsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Gift Finder AI: Budget Planner
Shopping
Gift AI: Smart Gift Finder
Shopping
Shop: All your favorite brands
Shopping
Gift Giving
Game Arcade
Santa's Christmas Gift Factory
Game Casual
Giftful - Gift List & Wishlist
Shopping
Giftlo - AI Gift Finder & List
Shopping
Gift Finder AI
Lifestyle
PerfectGift.com
Shopping
eGifter – Online Gift Cards
Social
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
Whatnot: Shop, Sell, Connect
SHEIN-Shopping Online
Walmart: Shopping & Savings
Shop: All your favorite brands
Vinted: Shop & sell pre-loved
Amazon Shopping
GovAuctions.com - Shop Surplus
eBay online shopping & selling
Fetch: America’s Rewards App
Costco Wholesale
AliExpress - Shopping App
The Home Depot
DealSeek: Coupons & Discounts
Sam's Club: Shopping & Savings
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Giftruly ranks well for its brand and a few core keywords but lacks visibility in charts, ratings, and high‑traffic keyword coverage, resulting in a modest 55/100 visibility score. The primary priority is to boost organic discoverability and conversion through metadata, reviews, and asset enhancements.
The app’s brand keyword "giftruly" holds the #1 position with traffic 32 and low difficulty (28), contributing to a solid 73% keywords score. Leverage this by keeping the brand name prominent in the title and short description.
Charts Score is 0% and the app is not ranked in any global or category charts, which severely limits organic discovery. Immediate actions are needed to improve install velocity and keyword rankings.
The app currently has a 0.0 rating with 0 reviews, harming trust and conversion rates. Play Store algorithms also weigh rating heavily for ranking.
Keywords such as "birthday gift ideas" (traffic 31), "valentines day gifts" (traffic 28) and "christmas gift finder" (traffic 31) have decent search volume but the app is not ranked for them. Targeting these can capture additional traffic.
Quality Score is 0%; the description, screenshots, and video lack SEO‑rich content and visual appeal. Updating the title, short description, and long description with top keywords and adding compelling localized screenshots can improve both ranking and conversion.
- 1Add high‑traffic keywords (birthday gift ideas, valentines day gifts, christmas gift finder) to the title and short description while preserving readability.
- 2Rewrite the long description (first 500 chars) to naturally include top and opportunity keywords, highlighting AI personalization and use‑case scenarios.
- 3Implement an in‑app review prompt after a gift suggestion is generated, aiming for at least 50 5‑star reviews within 30 days.
- 4Create new high‑resolution screenshots and a short video demo that showcase the AI gift generation flow; localize assets for major markets.
- 5Run a 2‑week A/B test on the app icon and feature graphic to improve click‑through rate and monitor install lift.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2436 characters, providing good keyword density and information for users.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): ai gift ideas, unique gift ideas, gift recommendation.
Infrequent updates
Last updated 29 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Giftruly: AI Gift Finder?
Giftruly: AI Gift Finder has a visibility score of 55 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
On how many keywords does Giftruly: AI Gift Finder rank?
Giftruly: AI Gift Finder is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Giftruly: AI Gift Finder?
Based on shared keyword rankings, the most frequent competitors of Giftruly: AI Gift Finder are Giftful - Gift List & Wishlist, Gift Finder AI: Budget Planner, Giftlo - AI Gift Finder & List. These apps appear next to Giftruly: AI Gift Finder on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Giftruly: AI Gift Finder in on the Google Play?
Giftruly: AI Gift Finder is listed in the Shopping category on the Google Play.
How can Giftruly: AI Gift Finder improve its App Store Optimization?
Based on this audit, Giftruly: AI Gift Finder should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Giftruly: AI Gift Finder.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.