This audit was generated on May 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| gifttracker | #1 | — |  |     | ||
| gift tracker | #1 | — |  |   | ||
| gift budget | #2 | |  |  | ||
| gift organizer | #2 | |  | | ||
| gift planner | #2 | |  |  | ||
| gift list | #8 | |  |  | ||
| christmas gift | #10 |  |  |   | ||
| birthday gift | #16 |  |  |   | ||
| gift ideas | #29 | |  |    | ||
| wedding giftOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
CardSnacks: ecards, gift cards
Lifestyle
Family Gift : Shared Wish List
Lifestyle
Christmas Gift List Tracker
Shopping
Giftful - Gift List & Wishlist
Shopping
Gift Tracker & Wish List Maker
Shopping
Things To Get Me
Shopping
AI Gift Ideas & Reminder
Education
Christmas Gift
Entertainment
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
Whatnot: Shop, Sell, Connect
SHEIN-Shopping Online
Shop: All your favorite brands
Walmart: Shopping & Savings
Vinted: Shop & sell pre-loved
Amazon Shopping
eBay online shopping & selling
GovAuctions.com - Shop Surplus
Fetch: America’s Rewards App
AliExpress - Shopping App
Costco Wholesale
The Home Depot
DealSeek: Coupons & Discounts
Alibaba.com - B2B marketplace
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
GiftTracker enjoys strong keyword rankings (9/10 keywords in top positions) but suffers from low chart visibility and a moderate quality score. Immediate focus should be on expanding keyword coverage, enriching store assets, and boosting install velocity to enter the Shopping charts.
The app ranks #1 for "gifttracker" and "gift tracker" and is #2 for high‑traffic terms like "gift budget" and "gift organizer" (traffic scores 42‑44). This drives organic discovery and should be maintained.
Charts Score is 0% – the app is not appearing in global or category Shopping charts, limiting exposure beyond keyword searches. Without chart momentum, organic growth stalls.
Quality Score sits at 63% due to missing assets (no promo video, limited screenshot captions, truncated description) and a relatively low review count (403). Enhancing visual assets and prompting more reviews will lift perceived quality.
Keywords like "gift ideas" (traffic 38), "birthday gift" (traffic 41) and "wedding gift" (traffic 35) are not in the top 20. Adding these phrases to the title, short description, and body copy can push them into higher positions.
Competitors CardSnacks and Family Gift rank ahead despite sharing only 1–2 keywords. Strengthening the app’s unique value proposition in the short description and adding localized screenshots can win those overlapping searches.
- 1Revise the app title to "GiftTracker – Gift List & Budget Planner" and insert high‑traffic terms (gift ideas, birthday gift, wedding gift).
- 2Expand the short and long description to naturally include the missing high‑volume keywords and add clear calls‑to‑action.
- 3Create a high‑resolution promo video and update screenshots with overlay text highlighting budgeting and organizer features.
- 4Implement an in‑app review prompt and a small incentive (e.g., premium feature trial) to increase total reviews above 1,000.
- 5Launch a short‑term install‑boost campaign (e.g., Google App Campaign) targeting holiday seasons to achieve chart placement in the Shopping category.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 4 keyword(s): christmas gift, gift budget, gift organizer.
Good visibility score
Score of 76/100 indicates solid app store presence.
Infrequent updates
Last updated 8 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of GiftTracker: Gift List Helper?
GiftTracker: Gift List Helper has a visibility score of 76 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 21, 2026.
On how many keywords does GiftTracker: Gift List Helper rank?
GiftTracker: Gift List Helper is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of GiftTracker: Gift List Helper?
Based on shared keyword rankings, the most frequent competitors of GiftTracker: Gift List Helper are Giftful - Gift List & Wishlist, CardSnacks: ecards, gift cards, Gift Tracker & Wish List Maker. These apps appear next to GiftTracker: Gift List Helper on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is GiftTracker: Gift List Helper in on the Google Play?
GiftTracker: Gift List Helper is listed in the Shopping category on the Google Play.
How can GiftTracker: Gift List Helper improve its App Store Optimization?
Based on this audit, GiftTracker: Gift List Helper should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to GiftTracker: Gift List Helper.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.