This audit was generated on May 24, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| refillarena | #1 | Live trend | — |  | |||
| digital gift cards | #35 | Live trend |  |  | |||
| gift cards | #38 | Live trend |  |  | |||
| instant gift cardsOpportunity | #60 | Live trend |  |  | |||
| buy gift cardsOpportunity | #61 | Live trend |  |  | |||
| cryptocurrency gift cardsOpportunity | Not ranked | Live trend | — | — | |||
| mobile top upsOpportunity | Not ranked | Live trend | — | — | |||
| bitcoin gift cardsOpportunity | Not ranked | Live trend | — | — | |||
| gift card storeOpportunity | Not ranked | Live trend | — | — | |||
| crypto paymentOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Refillarena Gift Cards has a weak overall ASO profile with a visibility score of 26/100, but it already ranks #1 for its brand keyword. The main priority is to capture high‑traffic generic keywords and improve credibility to boost rankings and conversions.
The app ranks #1 for the exact brand term "refillarena" with 59 estimated traffic and a moderate difficulty (38). Leverage this position by keeping the brand name in the title and ensuring consistent branding across assets.
A quality score of 50% suggests the listing meets basic technical standards (e.g., no crashes, proper metadata). Maintain current technical health while focusing on content improvements.
Only 5 of the top 10 target keywords are ranked; high‑traffic terms like "gift cards" (traffic 63, rank 38) and "digital gift cards" (traffic 34, rank 35) are far from the top positions. This limits discoverability.
Charts score is 0% with the app not appearing in global or category charts, indicating poor organic lift and low conversion rate. Improving CTR and install volume is essential to break into charts.
The app currently has 0 reviews and a 0.0 rating, which hurts both conversion and ranking algorithms. Implementing an in‑app review prompt after a successful purchase can quickly generate authentic 4‑5 star feedback.
- 1Add high‑traffic keywords (gift cards, crypto gift cards, mobile top ups) to the title and short description while staying within character limits.
- 2Rewrite the full description to include the top 8 keywords naturally, add clear value propositions, and a strong CTA for instant delivery.
- 3Implement an in‑app review flow triggered post‑purchase and offer a small incentive (e.g., extra loyalty points) for rating the app.
- 4Refresh visual assets: create 5 high‑resolution screenshots and a 15‑second gameplay‑style video highlighting crypto payment and instant email delivery.
- 5Run an A/B test on the app icon and primary screenshot to improve click‑through rate, aiming for a minimum 15% lift before re‑submitting for chart eligibility.
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
SHEIN-Shopping Online
Whatnot: Shop, Sell, Connect
Shop: All your favorite brands
Walmart: Shopping & Savings
Vinted: Shop & sell pre-loved
Amazon Shopping
AliExpress - Shopping App
Love's Rewards
eBay online shopping & selling
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Refillarena Gift Cards?
Refillarena Gift Cards has a visibility score of 26 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 24, 2026.
On how many keywords does Refillarena Gift Cards rank?
Refillarena Gift Cards is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Refillarena Gift Cards?
Based on shared keyword rankings, the most frequent competitors of Refillarena Gift Cards are Fetch: America’s Rewards App, Quchange: Gift Cards & Crypto, CardWaka - Sell Gift Cards. These apps appear next to Refillarena Gift Cards on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Refillarena Gift Cards in on the Google Play?
Refillarena Gift Cards is listed in the Shopping category on the Google Play.
How can Refillarena Gift Cards improve its App Store Optimization?
Based on this audit, Refillarena Gift Cards should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Refillarena Gift Cards.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.