How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| giftable | #2 |  |  |    | ||
| digital gift cards | #69 |  |  |      | ||
| gift giving | #86 |  |  |    | ||
| gift cards | Not ranked | — | — |    | ||
| digital cards | Not ranked | — | — |     | ||
| send moments | Not ranked | — | — |      | ||
| personalized gifts | Not ranked | — | — |    | ||
| gift card tracker | Not ranked | — | — |      | ||
| moment sharing | Not ranked | — | — |      | ||
| personalized cards | Not ranked | — | — |    |
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Occurrence count shows how many keywords each competitor appears on
Lifestyle chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Giftable’s ASO health is hampered by extremely low keyword and category visibility (18/100) despite a strong Quality Score (90%). Immediate focus must be on keyword optimization and removing sunset messaging to prevent further traffic loss.
The app scores 90% on Quality, indicating good stability, performance, and user experience. Leverage this by highlighting reliability in the store listing to retain existing users while you improve discoverability.
Only 3 of the top 10 target keywords rank (giftable #2). High‑traffic terms like "gift cards" (traffic 63) and "digital gift cards" (traffic 34) are not ranked, causing a 18% Keywords Score. Expand on‑page keyword usage to capture these searches.
The app is not listed in any category ranking within Lifestyle, eliminating a major discovery channel. Category placement and appropriate tags are required to appear in top‑list charts.
The description opens with a shutdown notice, which discourages new installs and lowers relevance signals for Google’s algorithm. This negatively impacts CTR and conversion rates.
The brand keyword "giftable" already ranks #2 with 46 traffic. Adding it to the title and short description can boost visibility for related searches while you add broader terms.
Keywords such as "gift cards" (traffic 63, difficulty 80) and "personalized gifts" (traffic 54, difficulty 45) have strong demand. Incorporate them naturally into the title, short description, and full description to improve rankings.
Actionable recommendations to improve your visibility
24 screenshots give users a comprehensive view of your app.
Your 4.5 star rating builds user trust and improves conversion rates.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
Giftable: Moments & Gift Cards has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 23, 2026.
Giftable: Moments & Gift Cards is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Giftable: Moments & Gift Cards are Giftful - Gift List & Wishlist, GiftList – Wishlist & Registry, SkinApe for Games & Gift Cards. These apps appear next to Giftable: Moments & Gift Cards on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Giftable: Moments & Gift Cards is listed in the Lifestyle category on the Google Play.
Based on this audit, Giftable: Moments & Gift Cards should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Giftable: Moments & Gift Cards.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US