This audit was generated on May 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| giftable | #2 |  |  |    | ||
| digital gift cardsOpportunity | #69 |  |  |      | ||
| gift givingOpportunity | #86 |  |  |    | ||
| gift cards | Not ranked | — | — |    | ||
| digital cardsOpportunity | Not ranked | — | — |     | ||
| send momentsOpportunity | Not ranked | — | — |      | ||
| personalized giftsOpportunity | Not ranked | — | — |    | ||
| gift card trackerOpportunity | Not ranked | — | — |      | ||
| moment sharingOpportunity | Not ranked | — | — |      | ||
| personalized cardsOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Giftful - Gift List & Wishlist
Shopping
SkinApe for Games & Gift Cards
Entertainment
NOSH: Buy & Sell Gift Cards
Finance
GiftList – Wishlist & Registry
Shopping
GIFT Utilities
Business
Quchange: Gift Cards & Crypto
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
T-Life
Life360: Stay Connected & Safe
DailyGift: Earn Reward
KashKick: Get paid to have fun
Ring - Always Home
Lemon8 - Lifestyle Community
Amazon Alexa
VYBS: Play & Earn Rewards
Nextdoor: Neighborhood Network
Google Home
Cash Giraffe: Real Money Games
LG ThinQ
Playful Rewards: Play & Earn
Rewarded Play: Earn Gift Cards
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Giftable’s ASO health is hampered by extremely low keyword and category visibility (18/100) despite a strong Quality Score (90%). Immediate focus must be on keyword optimization and removing sunset messaging to prevent further traffic loss.
The app scores 90% on Quality, indicating good stability, performance, and user experience. Leverage this by highlighting reliability in the store listing to retain existing users while you improve discoverability.
Only 3 of the top 10 target keywords rank (giftable #2). High‑traffic terms like "gift cards" (traffic 63) and "digital gift cards" (traffic 34) are not ranked, causing a 18% Keywords Score. Expand on‑page keyword usage to capture these searches.
The app is not listed in any category ranking within Lifestyle, eliminating a major discovery channel. Category placement and appropriate tags are required to appear in top‑list charts.
The description opens with a shutdown notice, which discourages new installs and lowers relevance signals for Google’s algorithm. This negatively impacts CTR and conversion rates.
The brand keyword "giftable" already ranks #2 with 46 traffic. Adding it to the title and short description can boost visibility for related searches while you add broader terms.
Keywords such as "gift cards" (traffic 63, difficulty 80) and "personalized gifts" (traffic 54, difficulty 45) have strong demand. Incorporate them naturally into the title, short description, and full description to improve rankings.
- 1Revise the app title to include a high‑traffic keyword (e.g., "Giftable: Gift Cards & Moments").
- 2Rewrite the short and full descriptions, removing sunset language and embedding top keywords: gift cards, digital gift cards, personalized gifts, gift giving.
- 3Populate the Google Play keyword field with the target list and add localized variants for major markets.
- 4Update visual assets (icon, screenshots, feature graphic) to reflect core functionalities rather than shutdown status.
- 5Encourage existing users to leave positive reviews and respond to all feedback to boost credibility.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Giftable: Moments & Gift Cards?
Giftable: Moments & Gift Cards has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 23, 2026.
On how many keywords does Giftable: Moments & Gift Cards rank?
Giftable: Moments & Gift Cards is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Giftable: Moments & Gift Cards?
Based on shared keyword rankings, the most frequent competitors of Giftable: Moments & Gift Cards are Giftful - Gift List & Wishlist, GiftList – Wishlist & Registry, SkinApe for Games & Gift Cards. These apps appear next to Giftable: Moments & Gift Cards on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Giftable: Moments & Gift Cards in on the Google Play?
Giftable: Moments & Gift Cards is listed in the Lifestyle category on the Google Play.
How can Giftable: Moments & Gift Cards improve its App Store Optimization?
Based on this audit, Giftable: Moments & Gift Cards should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Giftable: Moments & Gift Cards.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.