This audit was generated on May 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| wishlist | #12 |  |  |      | ||
| wish list app | #13 | |  | | ||
| universal wish list | #13 | | |  | ||
| wish list maker | #15 | |  | | ||
| create wish list | #17 |  |  | | ||
| gift wishlist | #18 |  | |  | ||
| gift list maker | #30 |  |  |  | ||
| gift list organizer | #38 |  |  |  | ||
| gift ideasOpportunity | Not ranked | — | — |     | ||
| shopping list | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Wish List Maker – Wishes
Lifestyle
Wishlist — Gift List: Rewish
Social
Giftias Gift List and Wishlist
Shopping
Wishlist Maker & Gift Registry
Lifestyle
Daylist: Checklist Organizer
Productivity
Wishlist & Registry: Wisher
Lifestyle
Wishbob - Your wish list
Lifestyle
List Ease: Shopping List App
Shopping
Share a Wish: Wishlist Maker
Shopping
Christmas Gift List
Shopping
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Stay Connected & Safe
T-Life
DailyGift: Earn Reward
KashKick: Get paid to have fun
Ring - Always Home
Lemon8 - Lifestyle Community
LG ThinQ
VYBS: Play & Earn Rewards
Amazon Alexa
Google Home
Playful Rewards: Play & Earn
Nextdoor: Neighborhood Network
Cash Giraffe: Real Money Games
GPS Location Tracker — Locator
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
WishList has a modest keyword presence (8/10 ranked) but suffers from zero chart visibility, a low rating with only 7 reviews, and missed high‑traffic keywords. Immediate focus should be on boosting rankings for untapped keywords, improving user perception, and securing chart placement.
Eight of the ten target keywords are already ranked (average positions 12‑38) giving a 51% keyword score. Leverage this foundation by fine‑tuning metadata to push these rankings into the top 10 for higher traffic capture.
Charts Score is 0% and the app is not ranked in the Lifestyle category, meaning no organic install traffic from top‑listings. Achieving chart placement should be a top priority to drive baseline volume.
The app sits at 3.4 ★ with only 7 reviews, pulling down the Quality Score to 53%. A higher rating improves conversion and can influence chart algorithms.
Keywords like "gift ideas" (traffic 38) and "shopping list" (traffic 69) have strong demand but are not ranked. Adding these to the title/short description or as secondary keywords could unlock substantial organic traffic.
The leading competitor "Wish List Maker – Wishes" outranks us on shared keywords (4 overlapping terms). Differentiating with unique feature copy and capturing the missing high‑traffic keywords can erode its lead.
- 1Revise the app title and short description to include high‑traffic, unranked keywords such as "gift ideas" and "shopping list" while preserving brand identity.
- 2Launch an in‑app rating prompt after users create a list, and run a reward‑based campaign to boost reviews from 7 to at least 50 within 30 days.
- 3Create a localized A/B test of metadata (title, short description, keyword list) targeting the top 5 high‑traffic keywords and monitor ranking movement.
- 4Enhance visual assets (feature graphic, screenshots) with clear value‑prop messages to improve click‑through and support chart eligibility.
- 5Develop a competitive content matrix highlighting unique features (universal wish list across stores) to differentiate from "Wish List Maker – Wishes" and capture shared keyword traffic.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2533 characters, providing good keyword density and information for users.
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.4 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of WishList - by WishList.com?
WishList - by WishList.com has a visibility score of 41 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 21, 2026.
On how many keywords does WishList - by WishList.com rank?
WishList - by WishList.com is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of WishList - by WishList.com?
Based on shared keyword rankings, the most frequent competitors of WishList - by WishList.com are Wish List Maker – Wishes, Wishlist & Registry: Wisher, Wishbob - Your wish list. These apps appear next to WishList - by WishList.com on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is WishList - by WishList.com in on the Google Play?
WishList - by WishList.com is listed in the Lifestyle category on the Google Play.
How can WishList - by WishList.com improve its App Store Optimization?
Based on this audit, WishList - by WishList.com should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to WishList - by WishList.com.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.