This audit was generated on May 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| dreamnight | #1 | — |  |     | ||
| night light | #25 |  |  |      | ||
| night lamp | #31 |  |  | | ||
| calming lightOpportunity | #51 |  |  |   | ||
| relaxing sounds | Not ranked | — | — |      | ||
| sleep sounds | Not ranked | — | — |    | ||
| falling starsOpportunity | Not ranked | — | — |      | ||
| bedtime soundsOpportunity | Not ranked | — | — |   | ||
| white noise machineOpportunity | Not ranked | — | — |    | ||
| guided sleepOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Night Light
Tools
Colorful Smart Light
Tools
Light for Night vision
Tools
Night Dream
Shopping
Night Light: Sleep & Relax
Health & Fitness
OverGlow: Selfie Ring Light
Photography
Booklight - screen night light
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
Volume Control Sound Launcher
PDF Reader: Viewer, PDF Editor
Find My Phone by Clap Launcher
PDF Reader - Editor & Viewer
QR Scanner & Barcode Reader
PDF Reader: View All PDFs
QR & Barcode Scanner
Network WiFi Scan
Cleaner Toolbox
Clean Sweep Junk Files
Move to iOS
Nex Cleaner for Android
PDF Reader & View PDF Files
Cleanup: Phone Storage Cleaner
Proton VPN: Fast & Secure VPN
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
DreamNight: Night Light holds a #1 rank for its brand name but overall visibility is low (26/100) due to limited keyword coverage, zero reviews, and no chart presence. The main priority is to broaden keyword rankings and strengthen quality signals.
The app holds the top position for its exact name 'dreamnight' with traffic 49 and moderate difficulty (30), providing a solid brand anchor. Keep the brand term prominent in the title and short description to retain this advantage.
Only 4 of 10 target keywords are ranked; core terms like 'sleep sounds' and 'white noise machine' are not appearing despite high traffic (73 and 42). Expand the keyword set in the title, short description, and long description to capture these high‑traffic terms.
Quality score is 25% with zero reviews and no rating, which harms conversion and ranking. Implement an in‑app review prompt after positive experiences and consider a free trial or limited free tier to reduce subscription friction.
Keywords such as 'falling stars' (traffic 54, difficulty 34) and 'calming light' (traffic 41, difficulty 32) are currently unranked but relatively easy to rank. Add these phrases naturally into the description and metadata to improve visibility.
The app lacks chart presence, indicating low download velocity. Adding a high‑quality preview video, updated screenshots showcasing the star animation and sound library, and highlighting subscription benefits can increase click‑through and conversion rates.
- 1Update title and short description to include high‑traffic keywords: night light, sleep sounds, white noise, falling stars, calming light.
- 2Rewrite the long description to naturally embed the top 8 target keywords, emphasizing the sound library and star animation.
- 3Implement an in‑app review flow after a positive usage milestone and offer a limited free tier to encourage first‑time ratings.
- 4Add a 15‑second preview video and refreshed screenshots that portray the night light animation, sound controls, and subscription benefits.
- 5Reevaluate category placement; consider primary category 'Health & Fitness' or add secondary 'Lifestyle' to align with sleep‑aid keywords.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
15 screenshots give users a comprehensive view of your app.
No significant issues found
Improve visibility
Score of 26/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of DreamNight: Night Light?
DreamNight: Night Light has a visibility score of 26 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 19, 2026.
On how many keywords does DreamNight: Night Light rank?
DreamNight: Night Light is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of DreamNight: Night Light?
Based on shared keyword rankings, the most frequent competitors of DreamNight: Night Light are Night Dream, Night Light, Night Light: Sleep & Relax. These apps appear next to DreamNight: Night Light on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is DreamNight: Night Light in on the Google Play?
DreamNight: Night Light is listed in the Tools category on the Google Play.
How can DreamNight: Night Light improve its App Store Optimization?
Based on this audit, DreamNight: Night Light should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to DreamNight: Night Light.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.