This audit was generated on May 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| aura sleep | #4 |  |  |    | ||
| bedtime music | #28 |  |  |     | ||
| relaxing music | #36 |  |  |    | ||
| sleep aid | #38 |  |  |    | ||
| calming soundsOpportunity | #75 |  |  |   | ||
| fall asleep fastOpportunity | #79 |  | |  | ||
| sleep sounds | #89 |  |  |    | ||
| insomnia helpOpportunity | #93 |  |  |    | ||
| white noise | Not ranked | — | — |    | ||
| nature sounds | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Headspace Meditate Sleep Relax
Health & Fitness
Sleep Sounds - Relax and Sleep
Health & Fitness
Sleep & Relax Music
Health & Fitness
Sleepio
Health & Fitness
CantSleep: Sleep Aid & Sounds
Health & Fitness
WaveMix Sleep Sound Soundscape
Music & Audio
Oura
Health & Fitness
Sleep Sounds:Clam,Better,Relax
Health & Fitness
Calm Radio TV - Relaxing Music
Music & Audio
Sleep Aid: White Noise & ASMR
Music & Audio
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Blood Pressure Log
Planet Fitness
Yuka - Food & Cosmetic Scanner
AllTrails: Hike, Bike & Run
Finch: Self-Care Pet
Step Tracker Launcher
Strava: Run, Bike, Walk
Step Counter - Pedometer
I am - Daily affirmations
FunSteps
Flo Ovulation & Period Tracker
Chair Workout: Women's Edition
Blood Pressure App
healow
Blood Pressure App
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Aura Sleep has a decent quality score but suffers from low visibility, missing category ranking and key high‑traffic keywords. The main priority is to boost keyword coverage and drive installs to appear in charts.
The app ranks #4 for "aura sleep" (traffic 56, difficulty 47), showing strong brand recognition. Leverage this by keeping the brand name in the title and using it in promotional assets.
"white noise" (traffic 69, difficulty 75) and "nature sounds" (traffic 65, difficulty 67) are not ranked at all. These are core user intents for sleep apps and represent immediate opportunity.
Charts score is 0% with no global or category ranking, limiting organic discoverability. Without chart placement the app misses the algorithm boost that drives additional installs.
"sleep sounds" (rank 89, traffic 73, difficulty 79) and "calming sounds" (rank 75, traffic 51, difficulty 39) are ranked but far from the top. Optimizing titles, short description, and in‑app metadata can push them into the top 30.
Competitors like Headspace and Sleep Sounds rank ahead on shared keywords such as "sleep aid" and "bedtime music". Adding differentiating copy and long‑tail variations (e.g., "deep sleep rain sounds") can capture niche searches.
- 1Add high‑traffic unranked keywords (white noise, nature sounds, bedtime music) to the app title and short description while preserving brand name.
- 2Rewrite the long description to naturally include missing and mid‑tier keywords, using bullet points and LSI terms.
- 3Create a new feature graphic and updated screenshots that highlight the white‑noise and nature‑sound libraries to improve conversion rate.
- 4Launch a targeted install campaign (Google UAC) focusing on users searching for "white noise" and "sleep sounds" to boost download volume and chart placement.
- 5Implement an in‑app prompt to encourage 5‑star reviews after a user completes a sleep session, aiming to raise the rating above 4.7 and improve quality score.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2179 characters, providing good keyword density and information for users.
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Infrequent updates
Last updated 8 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Aura Sleep: Relaxing Sounds?
Aura Sleep: Relaxing Sounds has a visibility score of 33 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 19, 2026.
On how many keywords does Aura Sleep: Relaxing Sounds rank?
Aura Sleep: Relaxing Sounds is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Aura Sleep: Relaxing Sounds?
Based on shared keyword rankings, the most frequent competitors of Aura Sleep: Relaxing Sounds are WaveMix Sleep Sound Soundscape, Headspace Meditate Sleep Relax, Oura. These apps appear next to Aura Sleep: Relaxing Sounds on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Aura Sleep: Relaxing Sounds in on the Google Play?
Aura Sleep: Relaxing Sounds is listed in the Health & Fitness category on the Google Play.
How can Aura Sleep: Relaxing Sounds improve its App Store Optimization?
Based on this audit, Aura Sleep: Relaxing Sounds should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Aura Sleep: Relaxing Sounds.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.