This audit was generated on May 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| safetymint | #1 | — |  |     | ||
| safety management | #3 | |  |   | ||
| safety audit | #8 |  |  |     | ||
| safety inspection | #19 |  |  |    | ||
| safety observation | #19 |  |  |     | ||
| incident reporting | #57 |  |  |      | ||
| near miss reportingOpportunity | #59 |  |  |    | ||
| permit to workOpportunity | Not ranked | — | — |      | ||
| hazard identificationOpportunity | Not ranked | — | — |     | ||
| safety complianceOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
De Pere Report It
Tools
MY Audits
Business
WHO Road Safety Data
Books & Reference
311 Report-n-See
Tools
Safety Reports Inspection | SR
Business
SafetyCulture (iAuditor)
Business
Safety Manager 2.0
Medical
Hazard Reporting Application
Business
Inspector by Safety 101
Business
SafetyClerk
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Teams
Microsoft Authenticator
DoorDash - Dasher
Zoom Workplace
ADP Mobile Solutions
Amazon Flex
FedEx Mobile
Uber - Driver: Drive & Deliver
LinkedIn: Community & Network
Uber Eats Order Manager
UKG Pro
Workday
Spark Driver
UPS
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Safetymint shows strong core keyword rankings (rank 1 for brand, rank 3 for "safety management"), but suffers from low quality metrics and zero chart presence, resulting in a modest visibility score of 62.
The app ranks #1 for "safetymint" (traffic 50) and #3 for "safety management" (traffic 49), covering 7 of the 10 target keywords and driving an 81% keyword score. Leverage these positions by reinforcing brand and core terms in the title and short description.
Ranks within the top 10 for "safety audit" (rank 8, traffic 40) and holds respectable positions for "safety inspection" and "safety observation" (both rank 19, traffic 33). These keywords contribute significant search volume and can be amplified with additional on‑page signals.
Quality score is only 40%, indicating weak visuals, limited description depth, and lack of user feedback (0 reviews, 0 rating). This drags overall visibility and click‑through rates.
Charts score is 0% with no ranking in the Business category, meaning the app isn’t appearing in top‑listings or trending charts, limiting organic discoverability.
"permit to work" (traffic 26), "hazard identification" (traffic 28) and "safety compliance" (traffic 23) are not ranked despite moderate difficulty. Adding these terms to the short description, long description, and keyword field can capture additional search volume.
- 1Add "permit to work", "hazard identification" and "safety compliance" to the short description and keyword field; repeat them in bullet points within the long description.
- 2Upgrade visual assets: include 5 high‑resolution screenshots, an app preview video, and a refreshed icon that highlights safety icons and the brand name.
- 3Implement an in‑app review prompt after a successful incident or near‑miss report, aiming for at least 50 reviews and a rating above 4.0 within 30 days.
- 4Launch a targeted install campaign (e.g., Google App Campaign) and run A/B tests on title/description to push the app into Business category charts.
- 5Conduct a weekly competitor keyword audit to capture any new shared terms and adjust metadata accordingly.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3852 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): safety audit.
Good visibility score
Score of 62/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Safetymint Safety Management?
Safetymint Safety Management has a visibility score of 62 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 29, 2026.
On how many keywords does Safetymint Safety Management rank?
Safetymint Safety Management is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Safetymint Safety Management?
Based on shared keyword rankings, the most frequent competitors of Safetymint Safety Management are SafetyCulture (iAuditor), Safety Manager 2.0, De Pere Report It. These apps appear next to Safetymint Safety Management on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Safetymint Safety Management in on the Google Play?
Safetymint Safety Management is listed in the Business category on the Google Play.
How can Safetymint Safety Management improve its App Store Optimization?
Based on this audit, Safetymint Safety Management should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Safetymint Safety Management.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.