How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| paysnap | #1 | — |  |     | ||
| pay calculator | #2 |  |  |   | ||
| australian salary calculator | #2 |  |  |   | ||
| net pay calculator | #2 | | |  | ||
| salary calculator australia | #3 | |  | | ||
| take home pay calculator | #5 | | |   | ||
| payroll calculator | #10 |  |  |  | ||
| tax pay calculator | #15 |  |  |     | ||
| income tax calculator | #92 |  |  |      | ||
| australian tax calculator | Not ranked | — | — |      |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
PaySnap ranks well for most core keywords (7/10 in top positions) giving it a solid keyword foundation, but its overall visibility is hampered by a poor quality score (25%) and zero chart presence. Immediate focus should be on boosting app quality, gathering reviews, and capturing unranked high‑traffic keywords to move into category charts.
7 out of 10 target keywords are in the top 10, with "paysnap" at #1 and "pay calculator" at #2, delivering high traffic potential (49 and 33 respectively). Maintain these rankings by keeping the title and short description keyword‑rich.
The Quality Score is only 25%, likely due to missing screenshots, video, and zero user ratings (0 reviews, 0.0 rating). This drags down conversion and ranking potential. Prioritize adding high‑resolution screenshots, an app preview, and a prompt for reviews after key actions.
Charts Score is 0% with no presence in global or category charts, meaning the app isn’t gaining organic traction beyond keyword matches. Improving install velocity through ASO experiments and a launch‑day promotion can help seed rankings.
Keywords like "australian tax calculator" (traffic 26) and "income tax calculator" (traffic 30) are not ranked, while "tax pay calculator" sits at #15. Create dedicated feature copy or localized FAQ sections that naturally incorporate these terms to capture their search volume.
Competitors such as NetPay and Snap Finance are behind on shared keywords. Highlight unique features (e.g., ATO‑published rates up to 2026‑27, unlimited bonuses) in the short description and feature graphic to differentiate and attract users searching these terms.
Actionable recommendations to improve your visibility
Your description is 2147 characters, providing good keyword density and information for users.
Ranking in top 10 for 5 keyword(s): take home pay calculator, salary calculator australia, payroll calculator.
Score of 71/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
PaySnap - Pay Calculator has a visibility score of 71 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
PaySnap - Pay Calculator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of PaySnap - Pay Calculator are NetPay: Paycheck Calculator, Paycheck Calculator US - Pay44, Snap Finance. These apps appear next to PaySnap - Pay Calculator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
PaySnap - Pay Calculator is listed in the Finance category on the Google Play.
Based on this audit, PaySnap - Pay Calculator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to PaySnap - Pay Calculator.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US