This audit was generated on June 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| paysnap | #1 | — |  |     | ||
| pay calculator | #2 |  |  |   | ||
| australian salary calculator | #2 |  |  |   | ||
| net pay calculator | #2 | | |  | ||
| salary calculator australia | #3 | |  | | ||
| take home pay calculator | #5 | | |   | ||
| payroll calculator | #10 |  |  |  | ||
| tax pay calculator | #15 |  |  |     | ||
| income tax calculator | #92 |  |  |      | ||
| australian tax calculatorOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Paycheck Calculator US - Pay44
Finance
Salary Calculator – Wage Calc
Finance
OpenCalc - Calculator
Tools
Payroll by Card
Finance
Pay Calculator Australia
Finance
NetPay: Paycheck Calculator
Finance
Snap Finance
Shopping
Paycheck Calculator
Business
Salary Calculator
Productivity
Calculator Plus with History
Tools
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Trump Accounts: Official App
Capital One Mobile
Kalshi: Trade News & Sports
Progressive
Google Wallet
Chase Mobile
Klarna: Smarter everyday money
Citi Mobile®
Grant Cash Advance
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
PaySnap ranks well for most core keywords (7/10 in top positions) giving it a solid keyword foundation, but its overall visibility is hampered by a poor quality score (25%) and zero chart presence. Immediate focus should be on boosting app quality, gathering reviews, and capturing unranked high‑traffic keywords to move into category charts.
7 out of 10 target keywords are in the top 10, with "paysnap" at #1 and "pay calculator" at #2, delivering high traffic potential (49 and 33 respectively). Maintain these rankings by keeping the title and short description keyword‑rich.
The Quality Score is only 25%, likely due to missing screenshots, video, and zero user ratings (0 reviews, 0.0 rating). This drags down conversion and ranking potential. Prioritize adding high‑resolution screenshots, an app preview, and a prompt for reviews after key actions.
Charts Score is 0% with no presence in global or category charts, meaning the app isn’t gaining organic traction beyond keyword matches. Improving install velocity through ASO experiments and a launch‑day promotion can help seed rankings.
Keywords like "australian tax calculator" (traffic 26) and "income tax calculator" (traffic 30) are not ranked, while "tax pay calculator" sits at #15. Create dedicated feature copy or localized FAQ sections that naturally incorporate these terms to capture their search volume.
Competitors such as NetPay and Snap Finance are behind on shared keywords. Highlight unique features (e.g., ATO‑published rates up to 2026‑27, unlimited bonuses) in the short description and feature graphic to differentiate and attract users searching these terms.
- 1Add 5+ high‑resolution screenshots and a 15‑second app preview video focusing on instant calculation and salary comparison features.
- 2Implement an in‑app review prompt after the user completes their first pay calculation to start building a rating base.
- 3Expand the app description with dedicated sections for "Australian Tax Calculator" and "Income Tax Calculator" to target those unranked keywords.
- 4Run a short‑term install‑boost campaign (e.g., Google UAC or incentivized installs) to increase download velocity and trigger chart placement.
- 5Update the short description and feature graphic to emphasize unique selling points like "ATO rates 2019‑2027" and "no ads, free".
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2147 characters, providing good keyword density and information for users.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): take home pay calculator, salary calculator australia, payroll calculator.
Good visibility score
Score of 71/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of PaySnap - Pay Calculator?
PaySnap - Pay Calculator has a visibility score of 71 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
On how many keywords does PaySnap - Pay Calculator rank?
PaySnap - Pay Calculator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of PaySnap - Pay Calculator?
Based on shared keyword rankings, the most frequent competitors of PaySnap - Pay Calculator are NetPay: Paycheck Calculator, Paycheck Calculator US - Pay44, Snap Finance. These apps appear next to PaySnap - Pay Calculator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is PaySnap - Pay Calculator in on the Google Play?
PaySnap - Pay Calculator is listed in the Finance category on the Google Play.
How can PaySnap - Pay Calculator improve its App Store Optimization?
Based on this audit, PaySnap - Pay Calculator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to PaySnap - Pay Calculator.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.