This audit was generated on June 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| drivenpeople | #1 | Live trend | — |  | |||
| driver recruitment platform | #4 | Live trend |  |  | |||
| driver jobsOpportunity | Not ranked | Live trend | — | — | |||
| high paying driver jobsOpportunity | Not ranked | Live trend | — | — | |||
| flexible driving jobsOpportunity | Not ranked | Live trend | — | — | |||
| truck driver jobsOpportunity | Not ranked | Live trend | — | — | |||
| driver career opportunitiesOpportunity | Not ranked | Live trend | — | — | |||
| weekly pay driver jobsOpportunity | Not ranked | Live trend | — | — | |||
| driver owned companyOpportunity | Not ranked | Live trend | — | — | |||
| driver job matchingOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Lyft Driver
Business
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
DrivenPeople ranks #1 for its brand keyword but struggles to rank for high‑traffic driver job terms, has a very low quality score and no chart presence. The top priority is to boost keyword coverage and improve app store conversion signals.
The exact‑match keyword "drivenpeople" is ranked 1 with 51 estimated monthly searches and a moderate difficulty (36), giving the app immediate visibility for brand‑aware users. Maintain this position by protecting the title and ensuring the brand remains in the top‑line metadata.
The quality score is only 13% with zero user reviews and no rating, which heavily harms conversion. Implement a review acquisition strategy (in‑app prompts after successful job placements) and update screenshots and video to meet Play Store guidelines.
Charts score is 0% – the app is not appearing in any top‑10 charts globally or in the Business category, limiting organic discoverability. Raising installs through paid ASO campaigns or cross‑promotion will seed the charts and improve algorithmic ranking.
Seven of the ten analyzed keywords (e.g., "driver jobs" (47 searches, difficulty 45), "high paying driver jobs" (41, diff 39), "flexible driving jobs" (48, diff 34)) have zero rank. Integrate these terms into the app title, short description, and long description, and create localized versions to capture this demand.
Lyft Driver is ahead for driver‑related searches and shares one keyword. By emphasizing unique value propositions (15% higher pay, driver‑owned platform) in the subtitle and feature graphics, DrivenPeople can attract users shifting from Lyft’s gig‑driver focus to full‑time employment opportunities.
- 1Add primary high‑traffic keywords ("driver jobs", "high paying driver jobs", "flexible driving jobs") to the app title and short description.
- 2Launch an in‑app review prompt after a successful job match and incentivize 4‑star+ reviews to raise the rating.
- 3Create and upload new screenshots and a short video highlighting higher wages and flexibility, using the newly added keywords in overlay text.
- 4Run a targeted CPI (cost‑per‑install) campaign focused on driver demographics to generate initial install volume and seed the Play Store charts.
- 5A/B test two thumbnail icons and three screenshot sets to identify the combination that yields the highest conversion rate.
Category Ranking
Business chart position
Indeed Job Search
Microsoft Authenticator
Microsoft Teams
DoorDash - Dasher
Zoom Workplace
ADP Mobile Solutions
Amazon Flex
FedEx Mobile
Uber - Driver: Drive & Deliver
LinkedIn: Community & Network
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of DrivenPeople?
DrivenPeople has a visibility score of 65 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 4, 2026.
On how many keywords does DrivenPeople rank?
DrivenPeople is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of DrivenPeople?
Based on shared keyword rankings, the most frequent competitors of DrivenPeople are LinkedIn: Community & Network, Lyft Driver, OptimoRoute Driver. These apps appear next to DrivenPeople on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is DrivenPeople in on the Google Play?
DrivenPeople is listed in the Business category on the Google Play.
How can DrivenPeople improve its App Store Optimization?
Based on this audit, DrivenPeople should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to DrivenPeople.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.