This audit was generated on June 5, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
9
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| roof estimator | #1 | — |  |     | ||
| roofing quotes | #1 | — | |    | ||
| roofing project management | #1 | — | |   | ||
| roof labor cost | #1 | — |  |   | ||
| roof measurement | #2 |  | |  | ||
| roofing estimate tool | #2 | | |  | ||
| roofing cost estimator | #4 | |  |  | ||
| roof cost calculator | #4 | |  | | ||
| roofing calculator | #6 | |  | | ||
| roofing material calculator | #17 | |  |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Roof Pitch Gauge - Gabled
Productivity
Roof Measure
Tools
RedX Roof - Rafter Calculator
Tools
Roofing Calculations Tool
Productivity
RoofBidder: Roofing Estimates
Business
Roofs - Aerial Roof Calculator
Maps & Navigation
Rafter estimator for roofing
Tools
Roof AI - Roofing Visualizer
House & Home
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Authenticator
Microsoft Teams
Zoom Workplace
DoorDash - Dasher
ADP Mobile Solutions
Amazon Flex
FedEx Mobile
Uber - Driver: Drive & Deliver
Spark Driver
UKG Pro
LinkedIn: Community & Network
Workday
UPS
Duo Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Roof Estimator has strong keyword coverage (92% rank, 9/10 top positions) and high quality score (90%), but lacks chart presence and category ranking, limiting overall visibility. The primary focus should be on converting keyword strength into chart rankings and boosting social proof.
9 out of 10 target keywords rank in the top 6, including "roof estimator" (rank 1) and "roof measurement" (rank 2), delivering solid organic traffic potential. Maintain current on‑page SEO and monitor for any drops.
Charts Score is 0%, meaning the app is not appearing in top‑10 search or category charts despite strong keyword positions. This dramatically reduces discoverability for casual users.
The app is not ranked in the Business category, preventing category‑based discovery and affecting the overall Visibility Score (74/100).
Only 10 reviews with a 4.8 rating limit social proof and the algorithm's trust signals. More reviews will improve perceived credibility and may boost rankings.
"roofing material calculator" sits at rank 17 with decent traffic (28) and low difficulty (29). Optimizing its placement in title/short description or adding a dedicated feature page could push it into the top 5.
Competitors like Roof Pitch Gauge are ahead with only 1 shared keyword, indicating niche keyword gaps. Introduce secondary keywords such as "roof pitch calculator" or "shingle estimator" to capture untapped traffic.
- 1Rewrite the app title and short description to include the top‑traffic keyword "roof estimator" plus a secondary high‑potential term like "roofing material calculator".
- 2Create a new set of screenshots and a 15‑second video highlighting the material‑calculation feature to boost conversion and encourage more installs.
- 3Launch an in‑app prompt after a successful estimate to request a review, aiming to increase total reviews from 10 to at least 50 within 30 days.
- 4Run an A/B test on the app icon and feature graphic focusing on bold roofing visuals to improve click‑through rate and drive chart rankings.
- 5Implement a targeted ASO campaign (Google Play Store ads or influencer outreach) to boost install velocity, which will help the app appear in the Business category charts.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2026 characters, providing good keyword density and information for users.
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 8 keyword(s): roofing calculator, roof measurement, roofing cost estimator.
Good visibility score
Score of 74/100 indicates solid app store presence.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Roof Estimator?
Roof Estimator has a visibility score of 74 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 5, 2026.
On how many keywords does Roof Estimator rank?
Roof Estimator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 9 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Roof Estimator?
Based on shared keyword rankings, the most frequent competitors of Roof Estimator are Roofing Calculations Tool, RoofBidder: Roofing Estimates, Roof Pitch Gauge - Gabled. These apps appear next to Roof Estimator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Roof Estimator in on the Google Play?
Roof Estimator is listed in the Business category on the Google Play.
How can Roof Estimator improve its App Store Optimization?
Based on this audit, Roof Estimator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Roof Estimator.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.